Bath & Body Works | B&BW
85
Quality Score
Excellent
Bath & Body Works | B&BW
High confidence
✍️ bumetric analysis
“
This iOS app targets the personal care and home fragrance retail sector, directly competing with other brand-specific shopping apps like Sephora or Ulta, and broader e-commerce platforms such as Amazon or Target for similar product categories. Its consistently high user satisfaction across nearly two million ratings signals strong product-market fit and a mature user base, indicating it's well past the early growth stage and firmly established as a primary sales channel for the brand. Given its free monetization and the developer’s established retail presence, the app functions as a loyalty and direct sales engine rather than a standalone revenue generator. In the shopping category, a common monetization observation is the strategic use of app-exclusive offers and loyalty programs, like those seen here, to drive higher average order values and repeat purchases, often outperforming general discounts available through web channels. This approach leverages existing brand affinity to maximize customer lifetime value.
BU Score 85 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$5.8K
per month
→
12-mo forecast
$6.0K – $12.5K
per month
→
24-mo forecast
$7.4K – $22.1K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$115K
↳ What it cost to build · not monthly revenue
Likely range $85K – $155K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.7y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (141 MB) | +$36K |
| ⚙ Shopping complexity ×1.30 | +$26K |
Total estimate
$115K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $150K · 19× MRR multiple
💸
~0.9× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
19× MRR
👥 Estimated audience size
194.0M
Lifetime downloads (US-equivalent)
Monthly active
23.0M
Daily active
4.1M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.8K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$5.5K – $9.1K
12 months
$6.0K – $12.5K
24 months
$7.4K – $22.1K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 46/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
3.0
Product Quality
9.7
Revenue Strength
3.8
Monetization Maturity
1.0
Defensibility
4.2
Market Position
0.3
Operational Safety
10.0
- 💰 Revenue: Modest — $4K - $8K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.86★ across 1,941,607 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $103K-$184K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (1,941,607 ratings)METRIC | +$12,000 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v12.1.0
Here’s what’s new in this update:
- An easier, quicker checkout experience
- Some bug fixes
Keep the feedback coming - we always love hearing from you.
- An easier, quicker checkout experience
- Some bug fixes
Keep the feedback coming - we always love hearing from you.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Bath & Body Works | B&BW
- Developer
- Bath & Body Works Brand Management, Inc.
- Bundle ID
- com.bathandbodyworks.app
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $5.8K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: HIGH
The iOS app "Bath & Body Works | B&BW" does not generate direct revenue through in-app purchases, as indicated by Sensor Tower. Its primary function is to facilitate overall sales for Bath & Body Works through its e-commerce platform and potentially drive in-store traffic. Therefore, direct revenue attributable solely to the app is considered negligible or zero.
Sources mentioned: Sensor Tower, Reddit
📈Ratings growth1,941,449 ratings+64% lifetimeShow 3-year history estimate ▾
Tracked (43 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Download the top-rated app and make shopping Bath & Body Works even better—online and in stores. Discover today’s best deals, stay up on the latest scent drops and turn on push notifications so you never miss what’s new.
Become a Rewards member to unlock even more app-exclusive features:
• Earn points toward FREE products (up to an $18.95 value, exclusions apply*)
• Track your points anytime
• Keep rewards and offers ready to use in your wallet
• Get early access to new scents, sneak peeks and more
• Celebrate your birthday with a special surprise… View full description on the official store →
Become a Rewards member to unlock even more app-exclusive features:
• Earn points toward FREE products (up to an $18.95 value, exclusions apply*)
• Track your points anytime
• Keep rewards and offers ready to use in your wallet
• Get early access to new scents, sneak peeks and more
• Celebrate your birthday with a special surprise… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 141 MB🔞 4+📱 iOS 17.0+🔖 v12.1.0🔄 updated 0d ago🌐 EN📂 Shopping💰 Free
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v12.0.2
2026-04
⭐
Rating ↑ 1.85 → 4.86 (improved 3.01★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-07
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-02
⭐
Rating ↓ 2.75 → 2.40 (dropped 0.35★)
2025-02
⭐
Rating ↓ 4.00 → 2.50 (dropped 1.50★)
2025-02
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Bath & Body Works | B&BW: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 1,941,607 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Bath & Body Works | B&BW make per month?▴
Based on our ML-calibrated revenue forecast, Bath & Body Works | B&BW earns approximately $5.8K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Bath & Body Works | B&BW?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Bath & Body Works | B&BW?▴
Bath & Body Works | B&BW is published by Bath & Body Works Brand Management, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Bath & Body Works | B&BW's BU Score?▴
Bath & Body Works | B&BW has a BU Score of 85/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.