CALMzone | Anxiety Relief
62
Quality Score
Solid
CALMzone | Anxiety Relief
Medium confidence
✍️ bumetric analysis
“
CALMzone | Anxiety Relief is an iOS app from Campaign Against Living Miserably (CALM) in the Health & Fitness category, currently rated 4.5★ across 218 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 62: Solid (established niche player). For a Health & Fitness app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$85K
↳ What it cost to build · not monthly revenue
Likely range $65K – $115K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (72 MB) | +$8K |
| ⚙ Health & Fitness complexity ×1.40 | +$23K |
Total estimate
$85K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$20K
↳ What it would sell for · not monthly revenue
Marketplace range $15K – $30K · 16× MRR multiple
💸
~0.2× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Health & Fitness category multiple | +10% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
16× MRR
👥 Estimated audience size
15K
Lifetime downloads (US-equivalent)
Monthly active
3.3K
Daily active
1.1K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
33% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 45/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
6.3
Market Position
2.0
Growth Velocity
5.0
Defensibility
3.9
Operational Safety
10.0
Founder Strength
4.1
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.53★ across 218 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.5★)METRIC | +$2,200 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Established app (7y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (218 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.2.2
New sorting and filtering options make it easier to find the right activities for you. Just tap the icon in the top right of the activity library to try out the new options.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- CALMzone | Anxiety Relief
- Developer
- Campaign Against Living Miserably (CALM)
- Bundle ID
- com.sparkwave.mindease
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 17+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- United Against Suicide
- Description
- We’re the Campaign Against Living Miserably (CALM), a suicide prevention charity on a mission to help people end their misery, not their lives.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.3K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- twitter.com/theCALMzone
- uk.linkedin.com/company/campaign-agai…
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/theCALMzone · instagram instagram.com/calmzone · linkedin uk.linkedin.com/company/campaign-agai… · tiktok tiktok.com/@calmzone · twitter twitter.com/theCALMzone · youtube youtube.com/thecalmzonenet
- Not found
- Phone
- Not found
- Contact page
- thecalmzone.net/suicide-prevention-he…
- About page
- thecalmzone.net/worried-about-friend-…
📈Ratings growth218 ratings+21700% lifetimeShow 3-year history estimate ▾
Tracked (30 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
CALMzone is our free app designed to help you deal with anxiety and look after your head.
CALMzone gives you practical tools to improve your mood and find stress relief - all from your pocket. It’s full of exercises and info to help you manage the good stuff, the tough stuff, and everything in between.
**Key features - at a glance**
- Guided tools to calm anxiety and cope with overthinking
- Helpful meditation app features for daily practice
- Daily anxiety relief to reduce stress
- Panic attack relief
- Space to understand and process negative thoughts… View full description on the official store →
CALMzone gives you practical tools to improve your mood and find stress relief - all from your pocket. It’s full of exercises and info to help you manage the good stuff, the tough stuff, and everything in between.
**Key features - at a glance**
- Guided tools to calm anxiety and cope with overthinking
- Helpful meditation app features for daily practice
- Daily anxiety relief to reduce stress
- Panic attack relief
- Space to understand and process negative thoughts… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 72 MB🔞 17+📱 iOS 15.2+🔖 v3.2.2🔄 updated 0d ago🌐 EN📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
4 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2020-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
2019-03
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.54839★ | 217 | 4.54839★ this version |
| 🇬🇧 GB | 4.56269★ | 327 | 4.56269★ this version |
| 🇩🇪 DE | 3.66667★ | 6 | 3.66667★ this version |
| 🇫🇷 FR | 4.5★ | 4 | 4.5★ this version |
| 🇯🇵 JP | 5★ | 2 | 5★ this version |
| 🇨🇦 CA | 4.44444★ | 18 | 4.44444★ this version |
| 🇦🇺 AU | 4.71429★ | 21 | 4.71429★ this version |
| 🇧🇷 BR | 5★ | 2 | 5★ this version |
| 🇮🇳 IN | 4★ | 2 | 4★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for CALMzone | Anxiety Relief: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 218 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does CALMzone | Anxiety Relief make per month?▴
Based on our ML-calibrated revenue forecast, CALMzone | Anxiety Relief earns approximately $1.3K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like CALMzone | Anxiety Relief?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes CALMzone | Anxiety Relief?▴
CALMzone | Anxiety Relief is published by Campaign Against Living Miserably (CALM) on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is CALMzone | Anxiety Relief's BU Score?▴
CALMzone | Anxiety Relief has a BU Score of 62/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.