FairMoney: Loan App In Nigeria
76
Quality Score
Strong
FairMoney: Loan App In Nigeria
High confidence
✍️ bumetric analysis
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FairMoney: Loan App In Nigeria is an iOS app from FAIRMONEY MICROFINANCE BANK LIMITED in the Finance category, currently rated 4.6★ across 13,797 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 76: Strong (healthy traction). For a Finance app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$145K
↳ What it cost to build · not monthly revenue
Likely range $110K – $195K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~10 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (240 MB) | +$40K |
| ⚙ Finance complexity ×1.60 | +$54K |
Total estimate
$145K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$250K
↳ What it would sell for · not monthly revenue
Marketplace range $200K – $325K · 19× MRR multiple
💸
~1.7× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Finance category multiple | +15% |
Final multiple
19× MRR
👥 Estimated audience size
825K
Lifetime downloads (US-equivalent)
Monthly active
230K
Daily active
92K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: low defensibility moat
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 47/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.1
Product Quality
9.1
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
2.6
Market Position
0.9
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.57★ across 13,797 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($13K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (13,797 ratings)METRIC | +$5,500 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| securityREVIEW | +$1,800 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 | |
| Growing app (2y old)METRIC | +$200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.20.2
Welcome to FairMoney 1.120.2!
We have made performance improvements to ensure a smoother, more reliable app experience. Update now to enjoy the latest enhancements! Got questions or feedback? We're always here at help@fairmoney.io. Thanks for being a part of our journey
We have made performance improvements to ensure a smoother, more reliable app experience. Update now to enjoy the latest enhancements! Got questions or feedback? We're always here at help@fairmoney.io. Thanks for being a part of our journey
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- FairMoney: Loan App In Nigeria
- Developer
- FAIRMONEY MICROFINANCE BANK LIMITED
- Bundle ID
- io.fairmoney.app
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- FairMoney Nigeria - Quick Loans, Smart Savings & Digital Banking
- Description
- Get quick loans, save smarter and manage your finances—all in one app. Licensed by NDIC, trusted by millions. Download FairMoney today.
- Founded
- Not found
- HQ / Address
- Ikeja, Lagos
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $13.9K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- fairmoney.io/contact
- About page
- fairmoney.io/about
📈Ratings growth13,910 ratings+953% lifetimeShow 3-year history estimate ▾
Tracked (48 weeks) Pre-tracking estimate (29 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
FairMoney - Nigeria’s Leading Online Loan App
Need an urgent loan or a reliable cash loan solution? FairMoney is your go-to loan app in Nigeria, providing fast and easy access to funds anytime, anywhere. With over 5 million users and 10,000+ daily loan disbursements, FairMoney stands out as the top loan app for individuals and businesses.
Why Choose FairMoney?
FairMoney is a trusted finance partner that offers a seamless loan borrowing experience with a variety of features designed to meet your financial needs.
1. Instant Loan… View full description on the official store →
Need an urgent loan or a reliable cash loan solution? FairMoney is your go-to loan app in Nigeria, providing fast and easy access to funds anytime, anywhere. With over 5 million users and 10,000+ daily loan disbursements, FairMoney stands out as the top loan app for individuals and businesses.
Why Choose FairMoney?
FairMoney is a trusted finance partner that offers a seamless loan borrowing experience with a variety of features designed to meet your financial needs.
1. Instant Loan… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 240 MB🔞 4+📱 iOS 16.0+🔖 v1.20.2🔄 updated 0d ago🌐 EN📂 Finance💰 Paid
📅
What Worked™ · Development Pipeline
8 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v1.20.2
2026-04
⭐
Rating ↑ 2.49 → 4.58 (improved 2.09★)
2026-04
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-06
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-04
📈
Crossed 50 ratings — social-proof flywheel kicking in
2023-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
2023-11
🚀
First tracked snapshot — initial data captured
2023-11
⭐
Rating ↓ 2.00 → 1.50 (dropped 0.50★)
🌍
Multi-Country Performance
Available in 3 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇨🇦 CA | 4.52941★ | 34 | 4.52941★ this version |
| 🇬🇧 GB | 4.62876★ | 299 | 4.62876★ this version |
| 🇺🇸 US | 4.57225★ | 13,910 | 4.57225★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for FairMoney: Loan App In Nigeria: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 13,797 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does FairMoney make per month?▴
Based on our ML-calibrated revenue forecast, FairMoney earns approximately $13K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like FairMoney?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes FairMoney?▴
FairMoney is published by FAIRMONEY MICROFINANCE BANK LIMITED on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is FairMoney's BU Score?▴
FairMoney has a BU Score of 76/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.