65
Quality Score
Solid
Octopus Energy
✍️ bumetric analysis
“
Octopus Energy is an iOS app from Octopus Energy in the Utilities category, currently rated 4.7★ across 413 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 65: Solid (established niche player). For a Utilities app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Revenue · today and ahead
Today
$5.0K/mo
In 12 months
$5.2K – $10.8K
In 24 months
$6.4K – $19.2K
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD💰 Estimated build cost
$135K
↳ What it cost to build · not monthly revenue
Likely range $100K – $180K
$25K · MVP floor$100K · indie scale$500K+ · studio build
📈Pays back in ~2.0y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱MVP baseline (design + 1-store ship) | +$28K |
| 📱5 unique screens × $4.5K | +$22K |
| 📦Asset bundle (174 MB) | +$40K |
| ⚙Utilities complexity ×0.85 | $-13575 |
| ⚙9.5y maintenance × ~1-person team | +$57K |
Total estimate$135K
ONE-TIME · EXIT VALUE💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 16× MRR multiple
💸~0.7× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺Ad-supported base | 15× MRR |
| 📅9.5y proven track record | +20% |
| ⭐★ rating ≥ 4.4 (solid) | +8% |
| 🏷Utilities category multiple | -10% |
| ⭐Small user base (<1K ratings) | -8% |
Final multiple16× MRR
👥 Estimated audience size
57K
Lifetime downloads (US-equivalent)
Monthly active
6.2K
Daily active
1.2K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲Utilities engagement | ~200 installs / rating |
| 📅9.5y of rating accumulation | -30% |
| 🔁Utilities D30 retention | 20% |
| 📍DAU / MAU stickiness | 0.20 |
DAU / MAU19% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 60%
Also possible
React NativeFlutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦App bundle size | 174 MB |
| 🏷Category context | Utilities |
| 📦Mid-large iOS bundle | → Likely native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Active
15%
Last shipped 2026-05-06 · 17 days ago
0 · Active50 · At risk100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅17 days since last update | Active development |
| 👥Small user base (413 ratings) + 9.5y old | +10% (solo-project pattern) |
VerdictActive
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 47/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.8
Product Quality
6.5
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
4.4
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.65★ across 413 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.7★)METRIC | +$2,200 | |
| Mature app (9y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Localized (6 languages)METRIC | +$600 | |
| Early-stage install base (413 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →💾 174 MB🔞 4+📱 iOS 16.0+🔖 v4.127.1🔄 updated 2w ago🌐 EN, FR, DE, IT, JA +1📂 Utilities💰 Paid🚀 Launched 2016 (9y old)
📝 About this app
Manage your Octopus Energy account from your fingertips.
- Keep track of your account balance
- View your recent transactions and billing history
- Manage your payments
- Get help with your account
- Keep track of your account balance
- View your recent transactions and billing history
- Manage your payments
- Get help with your account
🆕 What's New · v4.127.1
We update our app weekly to bring you the latest improvements, features and bug fixes. As usual thanks for all the great feedback! It helps us improve the app for our customers and hunt down all those pesky bugs.
📅
What Worked™ · Development Pipeline
5 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 1.85 → 4.80 (improved 2.95★)
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-08
📈
Crossed 10 ratings — social-proof flywheel kicking in
2023-03
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 5★ | 17 | 5★ this version |
| 🇧🇷 BR | 5★ | 7 | 5★ this version |
| 🇨🇦 CA | 4.85714★ | 14 | 4.85714★ this version |
| 🇩🇪 DE | 4.82922★ | 16,840 | 4.82922★ this version |
| 🇫🇷 FR | 4.60337★ | 2,486 | 4.60337★ this version |
| 🇬🇧 GB | 4.8258★ | 240,759 | 4.8258★ this version |
| 🇮🇳 IN | 4.79592★ | 49 | 4.79592★ this version |
| 🇯🇵 JP | 3★ | 67 | 3★ this version |
| 🇺🇸 US | 4.64492★ | 414 | 4.64492★ this version |
🔔
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Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Octopus Energy
- Developer
- Octopus Energy
- Bundle ID
- energy.octopus.octopusenergy
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- EN, FR, DE, IT, JA, ES
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $5.7K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: LOW
Publicly available sources do not provide specific revenue estimates for the iOS app 'Octopus Energy'. The app functions primarily as a utility for existing Octopus Energy customers to manage their accounts and view energy usage, rather than generating direct revenue through in-app purchases or subscriptions. Octopus Energy Group's overall annual revenues are in the billions of pounds, and its Kraken Technologies platform generates significant recurring revenue from licensing to other utility providers.
Sources mentioned: City AM, Growjo, Owler, Business Leader, SiliconANGLE, Reddit, Bitget, Similarweb, Share Talk, LeadIQ
📈Ratings growth413 ratings+41200% lifetimeShow 3-year history estimate ▾
Tracked (22 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
Similar apps in Utilities
Full revenue analysis
Read the article-style breakdown for Octopus Energy: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Octopus Energy make per month?▾
Based on our ML-calibrated revenue forecast, Octopus Energy earns approximately $5K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Octopus Energy profitable?▾
With estimated build cost $135K and monthly revenue $5K, Octopus Energy looks break-even-grade — payback period sits around 2.0 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Octopus Energy have?▾
Estimated audience: ~57K lifetime downloads, ~6K monthly active users, and ~1K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Octopus Energy?▾
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Octopus Energy built with?▾
Our heuristic places Octopus Energy on the Native iOS (Swift / UIKit) stack (Medium confidence, 60%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Octopus Energy still actively maintained?▾
Maintenance status: Active (15% abandonment risk). Last shipped version was 17 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Octopus Energy sell for?▾
Estimated acquisition value: $100K (marketplace range $75K – $125K). Calculated as 16× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Octopus Energy last updated?▾
Octopus Energy last shipped a new version on 2026-05-06 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Octopus Energy?▾
Octopus Energy is published by Octopus Energy on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Octopus Energy's BU Score?▾
Octopus Energy has a BU Score of 65/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.