Breethe: Sleep & Meditation
82
Quality Score
Excellent
Breethe: Sleep & Meditation
High confidence
✍️ bumetric analysis
“
Breethe: Sleep & Meditation is an iOS app from OMG. I Can Meditate! Inc. in the Health & Fitness category, currently rated 4.7★ across 70,541 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 82: Excellent (strong product-market fit). For a Health & Fitness app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$26.3K
per month
→
12-mo forecast
$27.2K – $57.0K
per month
→
24-mo forecast
$33.7K – $101.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~7 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (159 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$350K
↳ What it would sell for · not monthly revenue
Marketplace range $250K – $450K · 19× MRR multiple
💸
~2.8× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
19× MRR
👥 Estimated audience size
4.9M
Lifetime downloads (US-equivalent)
Monthly active
1.1M
Daily active
365K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$26.3K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$25.0K – $41.6K
12 months
$27.2K – $57.0K
24 months
$33.7K – $101K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 52/100MID TIERunderperforming peersRevenue Strength
4.4
Product Quality
9.5
Market Position
2.0
Growth Velocity
5.0
Defensibility
4.5
Operational Safety
10.0
Founder Strength
5.3
Monetization Maturity
1.0
- 💰 Revenue: Modest — $18K - $39K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.74★ across 70,541 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $473K-$842K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (70,541 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (11y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.103
We’ve made a couple behind-the-scenes updates to keep things running smoothly.
Thanks for using our app — we're glad you're here!
Thanks for using our app — we're glad you're here!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Breethe: Sleep & Meditation
- Developer
- OMG. I Can Meditate! Inc.
- Bundle ID
- com.omgmeditate.app
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN, ES
Company
- Website
- Not found
- Tagline
- Feel better. Sleep better.
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $18.1K/mo
- Top-grossing rank
- 🇺🇸#98 /100 🇬🇧#98 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/breetheapp · instagram instagram.com/breetheapp · twitter twitter.com/breetheapp · youtube youtube.com/user/OMGICanMeditate
- support@breethe.com
- Phone
- Not found
- Contact page
- Not found
- About page
- breethe.com/about
⭐Recent App Store Reviews49 latest · avg 4.65★ · 85.7% 5★ · 6.1% 1★
5★42 (86%)
4★3 (6%)
3★1 (2%)
2★0 (0%)
1★3 (6%)
+194 ratings/week
Praise: love ×8 best ×7 great ×7 recommend ×5 amazing ×4Complaints: subscription ×2 hate ×2 expensive ×1
Top positive
★★★★★ Thank you
I appreciated this Breethe app from the beginning. One of the biggest things is that it doesn’t feel overly pushy with memberships or constant ads. The free content is actually accessible and thoughtfully organized, especially with the sear…
★★★★★ Healing experience
I did the most healing and enlightening meditation . I really needed to let go and process someunderlying emotions and I was able to let go and be free of them . I gain so much awareness from doing these meditations . Thank you to BREETH !…
Top negative
★☆☆☆☆ Where are the twirling beads?!
This app shows twirling beads on the ad but only has audio on the app.…
★☆☆☆☆ Downgraded
They changed this app so much! I used to have about 4 hrs of the unlocked ones saved to fall asleep to and they played back to back. I only have ONE unlocked and there is no way to save more to play them one after the other anymore.…
📈Ratings growth70,541 ratings+60% lifetimeShow 3-year history estimate ▾
Tracked (26 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank2 countries
🇺🇸US#98 /100
🇬🇧GB#98 /100
📊Category Rank Trajectory#98 now · best #92 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Breethe was designed to understand what you need, recommend (or create) content that’s perfect for you, and actually help you relax & sleep.
~ HOW YOU’LL FEEL~
An app that actually gets YOU — meeting you in the moment with exactly what you need.
BETTER, FASTER
Quick relief from sleeplessness, anxiety, or overwhelm — right when you need it most.
SUPPORTED, ALWAYS
With 2,500+ meditations, hypnotherapy, music, sleep aids, and tools for every mood, there’s always something that helps.
UNDERSTOOD, NOT JUDGED… View full description on the official store →
~ HOW YOU’LL FEEL~
An app that actually gets YOU — meeting you in the moment with exactly what you need.
BETTER, FASTER
Quick relief from sleeplessness, anxiety, or overwhelm — right when you need it most.
SUPPORTED, ALWAYS
With 2,500+ meditations, hypnotherapy, music, sleep aids, and tools for every mood, there’s always something that helps.
UNDERSTOOD, NOT JUDGED… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 159 MB🔞 4+📱 iOS 15.0+🔖 v4.103🔄 updated 0d ago🌐 EN, ES📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
14 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: paid → free
2026-03
⭐
Rating ↑ 3.85 → 4.70 (improved 0.85★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2022-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
2022-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
2022-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
2022-03
⭐
Rating ↓ 3.75 → 3.44 (dropped 0.31★)
2022-03
⭐
Rating ↑ 3.00 → 3.33 (improved 0.33★)
2022-03
⭐
Rating ↑ 2.50 → 3.00 (improved 0.50★)
2022-02
⭐
Rating ↓ 3.00 → 2.50 (dropped 0.50★)
2022-02
⭐
Rating ↓ 4.00 → 3.00 (dropped 1.00★)
2022-02
⭐
Rating ↓ 5.00 → 4.00 (dropped 1.00★)
2022-02
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #9Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
meditation·#9🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.7432★ | 71,028 | 4.7432★ this version |
| 🇬🇧 GB | 4.66584★ | 10,510 | 4.66584★ this version |
| 🇩🇪 DE | 4.43265★ | 490 | 4.43265★ this version |
| 🇫🇷 FR | 4.53651★ | 315 | 4.53651★ this version |
| 🇯🇵 JP | 4.64423★ | 104 | 4.64423★ this version |
| 🇨🇦 CA | 4.63687★ | 7,463 | 4.63687★ this version |
| 🇦🇺 AU | 4.65714★ | 5,565 | 4.65714★ this version |
| 🇧🇷 BR | 4.56621★ | 219 | 4.56621★ this version |
| 🇮🇳 IN | 4.56483★ | 1,018 | 4.56483★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Breethe: Sleep & Meditation: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 70,541 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Breethe make per month?▴
Based on our ML-calibrated revenue forecast, Breethe earns approximately $18K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Breethe?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Breethe?▴
Breethe is published by OMG. I Can Meditate! Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Breethe's BU Score?▴
Breethe has a BU Score of 82/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.