AccuRate Heart Rate Monitor
73
Quality Score
Strong
AccuRate Heart Rate Monitor
Medium confidence
✍️ bumetric analysis
“
AccuRate Heart Rate Monitor is an iOS app from Oxford Fitness Ltd in the Health & Fitness category, currently rated 4.6★ across 2,145 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 73: Strong (healthy traction). For a Health & Fitness app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$70K
↳ What it cost to build · not monthly revenue
Likely range $50K – $95K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Health & Fitness complexity ×1.40 | +$20K |
Total estimate
$70K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$500K
↳ What it would sell for · not monthly revenue
Marketplace range $375K – $700K · 18× MRR multiple
💸
~7.1× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
18× MRR
👥 Estimated audience size
150K
Lifetime downloads (US-equivalent)
Monthly active
33K
Daily active
11K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 48/100MID TIERSUBSCRIPTIONunderperforming peersGrowth Velocity
5.0
Founder Strength
5.5
Product Quality
6.8
Revenue Strength
3.7
Monetization Maturity
9.5
Defensibility
5.6
Market Position
2.0
Operational Safety
0.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.6★ across 2,145 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: last update 248d ago — slow cadence.
- ⚠️ Risk: High — 3.1% refund mentions, 10% subscription complaints, scam/fraud mentions detected.
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $60K-$110K. Portfolio play ($28K/mo combined) commands premium. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| subscriptionREVIEW | +$2,500 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Low install base (2,145 ratings)METRIC | +$1,500 | |
| free trialREVIEW | +$1,200 | |
| intuitive designREVIEW | +$1,000 | |
| Established app (4y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.4
Improved performance and bug fixes!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- AccuRate Heart Rate Monitor
- Developer
- Oxford Fitness Ltd
- Bundle ID
- com.oxfordfitness.heartrate
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $28.8K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth2,145 ratings+214400% lifetimeShow 3-year history estimate ▾
Tracked (51 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Heart rate is an important measure of health and fitness. Using Heart Rate Monitor app, you can measure and monitor your heart rate quickly anytime, anywhere!
* Free with unlimited recordings
* Easy to use with an intuitive design
* Track your heart rate over time with simple graphs
* Detailed history
* Export and share your data
* HealthKit Integration: Automatically save your heart rates to Apple Health App
* No additional hardware is required
How to use the heart rate monitor free app to measure your heartbeat?… View full description on the official store →
* Free with unlimited recordings
* Easy to use with an intuitive design
* Track your heart rate over time with simple graphs
* Detailed history
* Export and share your data
* HealthKit Integration: Automatically save your heart rates to Apple Health App
* No additional hardware is required
How to use the heart rate monitor free app to measure your heartbeat?… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 43 MB🔞 4+📱 iOS 14.0+🔖 v3.4🔄 updated 0d ago🌐 EN📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-04
⭐
Rating ↑ 1.96 → 4.61 (improved 2.65★)
2026-04
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-02
⭐
Rating ↑ 2.67 → 3.00 (improved 0.33★)
2024-02
⭐
Rating ↓ 3.00 → 2.67 (dropped 0.33★)
2023-12
⭐
Rating ↑ 2.50 → 3.00 (improved 0.50★)
2023-11
⭐
Rating ↓ 3.00 → 2.50 (dropped 0.50★)
2022-07
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
2022-03
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 98 reviews across 4 markets● 57% positive · ● 9% neutral · ● 34% negative · Rating drift: -2.30★ (declining — recent 50: 2.3★ vs lifetime: 4.6★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇨🇦 CA
+0.60
🇬🇧 GB
+0.27
🇦🇺 AU
+0.18
🇺🇸 US
+0.10
Top praise themes
works ×6 free ×4 after ×4 recommend ×4 test ×3 stars ×3 check ×3
Top complaint themes
blood pressure ×5 doesn work ×5 cancel subscription ×5 free trial ×5 cancel cancel ×3 rip off ×3 don ×11 money ×10
Risk signals
Refund mentions: 3.1% Subscription complaints: 10% Bug mentions: 3% Fraud / scam mentions: 6.1%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.41364★ | 220 | 4.41364★ this version |
| 🇧🇷 BR | 5★ | 5 | 5★ this version |
| 🇨🇦 CA | 4.6135★ | 163 | 4.6135★ this version |
| 🇩🇪 DE | 4★ | 4 | 4★ this version |
| 🇫🇷 FR | 5★ | 2 | 5★ this version |
| 🇬🇧 GB | 4.47129★ | 505 | 4.47129★ this version |
| 🇮🇳 IN | 4.75★ | 4 | 4.75★ this version |
| 🇯🇵 JP | 5★ | 2 | 5★ this version |
| 🇺🇸 US | 4.60127★ | 2,197 | 4.60127★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for AccuRate Heart Rate Monitor: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 2,145 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does AccuRate Heart Rate Monitor make per month?▴
Based on our ML-calibrated revenue forecast, AccuRate Heart Rate Monitor earns approximately $28K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like AccuRate Heart Rate Monitor?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes AccuRate Heart Rate Monitor?▴
AccuRate Heart Rate Monitor is published by Oxford Fitness Ltd on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is AccuRate Heart Rate Monitor's BU Score?▴
AccuRate Heart Rate Monitor has a BU Score of 73/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.