Smart Sleep Coach by Pampers™
68
Quality Score
Solid
Smart Sleep Coach by Pampers™
Medium confidence
✍️ bumetric analysis
“
Smart Sleep Coach by Pampers™ is an iOS app from P&G Baby Care Digital LLC in the Health & Fitness category, currently rated 4.6★ across 2,970 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 68: Solid (established niche player). For a Health & Fitness app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$9.6K
per month
→
12-mo forecast
$10.0K – $20.9K
per month
→
24-mo forecast
$12.4K – $37.1K
per month
MID tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.1y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (157 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$175K
↳ What it would sell for · not monthly revenue
Marketplace range $125K – $225K · 18× MRR multiple
💸
~1.4× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
18× MRR
👥 Estimated audience size
205K
Lifetime downloads (US-equivalent)
Monthly active
45K
Daily active
15K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
34% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$9.6K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
Headwinds: review-mined risks present
6 months
$9.2K – $15.3K
12 months
$10.0K – $20.9K
24 months
$12.4K – $37.1K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 49/100MID TIERSUBSCRIPTIONunderperforming peersGrowth Velocity
5.0
Founder Strength
3.0
Product Quality
6.8
Revenue Strength
4.0
Monetization Maturity
9.5
Defensibility
5.5
Market Position
2.0
Operational Safety
3.1
- 💰 Revenue: Modest — $6K - $14K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.61★ across 2,970 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: High — 2.6% refund mentions, 13% subscription complaints, scam/fraud mentions detected.
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $115K-$212K. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Low install base (2,970 ratings)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| priceyREVIEW | −$800 | |
| Established app (4y old)METRIC | +$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.7.0
- UI improvements
- Bug fixes
- Bug fixes
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Smart Sleep Coach by Pampers™
- Developer
- P&G Baby Care Digital LLC
- Bundle ID
- Not found
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN, ES
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $9.6K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth2,970 ratings+143% lifetimeShow 3-year history estimate ▾
Tracked (52 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
“The Smart Sleep Coach has been a game-changer! The personalized sleep plan and daily tips have helped my little one sleep longer and more peacefully.” Alice, smartsleepcoach.com
Solve your baby’s sleep with our award-winning app, brought to you by Pampers.
All-in-one baby tracker and personalized sleep plan to help you navigate sleep with confidence, now and as your baby grows.… View full description on the official store →
Solve your baby’s sleep with our award-winning app, brought to you by Pampers.
All-in-one baby tracker and personalized sleep plan to help you navigate sleep with confidence, now and as your baby grows.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 157 MB🔞 4+📱 iOS 15.0+🔖 v1.7.0🔄 updated 0d ago🌐 EN, ES📂 Health & Fitness💰 Free
📅
What Worked™ · Development Pipeline
13 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 2.56 → 4.72 (improved 2.16★)
2026-05
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.61 → 2.56 (dropped 2.05★)
2026-03
⭐
Rating ↑ 2.57 → 4.61 (improved 2.04★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
2023-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
2022-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
2022-06
⭐
Rating ↓ 3.86 → 3.50 (dropped 0.36★)
2022-05
⭐
Rating ↓ 4.00 → 3.40 (dropped 0.60★)
2022-05
⭐
Rating ↑ 3.67 → 4.00 (improved 0.33★)
2022-05
⭐
Rating ↓ 5.00 → 3.67 (dropped 1.33★)
2022-05
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 420 reviews across 7 markets● 62% positive · ● 5% neutral · ● 33% negative · Rating drift: -2.59★ (declining — recent 50: 2.02★ vs lifetime: 4.61★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇺🇸 US
+0.34
🇦🇺 AU
+0.32
🇨🇦 CA
+0.30
🇬🇧 GB
+0.02
🇮🇳 IN
-0.13
🇫🇷 FR
-0.17
🇩🇪 DE
-0.40
Top praise themes
through night ×24 month old ×17 free trial ×15 sleeping through ×12 wake ups ×11 highly recommend ×9 wake windows ×8 months old ×8
Top complaint themes
free trial ×29 wake windows ×22 waste money ×15 month old ×12 phone number ×11 wake ups ×11 worth money ×8 fall asleep ×7
Risk signals
Refund mentions: 2.6% Subscription complaints: 13% Fraud / scam mentions: 1.7%
🌍
Multi-Country Performance
Available in 7 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.46896★ | 290 | 4.46896★ this version |
| 🇨🇦 CA | 4.62061★ | 1,368 | 4.62061★ this version |
| 🇩🇪 DE | 4.2093★ | 86 | 4.2093★ this version |
| 🇫🇷 FR | 4.10714★ | 56 | 4.10714★ this version |
| 🇬🇧 GB | 4.61153★ | 3,017 | 4.61153★ this version |
| 🇮🇳 IN | 3.75862★ | 29 | 3.75862★ this version |
| 🇺🇸 US | 4.719★ | 5,936 | 4.719★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Smart Sleep Coach by Pampers™: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 2,970 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Smart Sleep Coach by Pampers™ make per month?▴
Based on our ML-calibrated revenue forecast, Smart Sleep Coach by Pampers™ earns approximately $9.6K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Smart Sleep Coach by Pampers™?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Smart Sleep Coach by Pampers™?▴
Smart Sleep Coach by Pampers™ is published by P&G Baby Care Digital LLC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Smart Sleep Coach by Pampers™'s BU Score?▴
Smart Sleep Coach by Pampers™ has a BU Score of 68/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.