Smart Traveler
71
Quality Score
Strong
Smart Traveler
High confidence
✍️ bumetric analysis
“
Smart Traveler is an iOS app from US Department of State in the Travel category, currently rated 4.6★ across 12,589 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 71: Strong (healthy traction). For a Travel app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$65K
↳ What it cost to build · not monthly revenue
Likely range $50K – $90K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~7 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Travel complexity ×1.30 | +$15K |
Total estimate
$65K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$150K
↳ What it would sell for · not monthly revenue
Marketplace range $125K – $200K · 16× MRR multiple
💸
~2.3× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
Final multiple
16× MRR
👥 Estimated audience size
1.4M
Lifetime downloads (US-equivalent)
Monthly active
135K
Daily active
20K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Travel engagement | ~110 installs / rating |
| 🔁 Travel D30 retention | 10% |
| 📍 DAU / MAU stickiness | 0.15 |
DAU / MAU
15% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 41/100MID TIERFREE (NO MONETIZATION)underperforming peersGrowth Velocity
5.0
Founder Strength
5.0
Product Quality
7.7
Revenue Strength
3.7
Monetization Maturity
0.5
Defensibility
4.5
Market Position
2.0
Operational Safety
4.2
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.59★ across 12,589 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 979d ago — possibly dormant.
- ⚠️ Risk: Elevated — rating drift -2.87 ★ (recent 50 vs lifetime), dormant (979d since update).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $60K-$110K. Portfolio play ($9K/mo combined) commands premium. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (12,589 ratings)METRIC | +$5,500 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (14y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.3
Updated Twitter link to X
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Smart Traveler
- Developer
- US Department of State
- Bundle ID
- gov.state.apps.smartravel
- App Store URL
- Open in App Store
- Category
- Travel
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $9.9K/mo
- Top-grossing rank
- Outside top 100 in US Travel
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth12,589 ratings+15% lifetimeShow 3-year history estimate ▾
Tracked (49 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Smart Traveler, the official State Department app for U.S. travelers,
invites you to see the world with easy access to frequently updated official country information, travel advisories, U.S. embassy locations, and more.
Smart Traveler also provides access to the State Department's free Smart Traveler Enrollment Program (STEP).
STEP enrollment enables the State Department to better assist you in emergencies such as natural disasters,
unrest in foreign countries, or lost/stolen passports overseas. During your travels,
STEP can help your family and friends reach you in an emergency.… View full description on the official store →
invites you to see the world with easy access to frequently updated official country information, travel advisories, U.S. embassy locations, and more.
Smart Traveler also provides access to the State Department's free Smart Traveler Enrollment Program (STEP).
STEP enrollment enables the State Department to better assist you in emergencies such as natural disasters,
unrest in foreign countries, or lost/stolen passports overseas. During your travels,
STEP can help your family and friends reach you in an emergency.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 6 MB🔞 4+📱 iOS 16.4+🔖 v2.3🔄 updated 0d ago🌐 EN📂 Travel💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 2.17 → 4.59 (improved 2.42★)
2026-05
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 2.18 → 4.60 (improved 2.42★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2020-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
2014-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
2011-08
📈
Crossed 10 ratings — social-proof flywheel kicking in
2011-06
⭐
Rating ↓ 5.00 → 4.60 (dropped 0.40★)
2011-06
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 294 reviews across 3 markets● 46% positive · ● 21% neutral · ● 33% negative · Rating drift: -2.87★ (declining — recent 50: 1.72★ vs lifetime: 4.59★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇩🇪 DE
+0.31
🇺🇸 US
+0.12
🇫🇷 FR
+0.00
Top praise themes
useful information ×4 highly recommend ×4 information about ×3 about countries ×3 travel information ×3 middle east ×3 traveling ×13 excellent ×11
Top complaint themes
doesn work ×29 blank screen ×19 entry exit ×15 exit requirements ×12 blank page ×10 step program ×9 step portion ×8 login gov ×7
Risk signals
Bug mentions: 4%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.58181★ | 55 | 4.58181★ this version |
| 🇧🇷 BR | 5★ | 6 | 5★ this version |
| 🇨🇦 CA | 4.75★ | 36 | 4.75★ this version |
| 🇩🇪 DE | 4.42553★ | 47 | 4.42553★ this version |
| 🇫🇷 FR | 4.14241★ | 316 | 4.14241★ this version |
| 🇬🇧 GB | 4.73684★ | 19 | 4.73684★ this version |
| 🇮🇳 IN | 4.75★ | 4 | 4.75★ this version |
| 🇯🇵 JP | 4.16667★ | 6 | 4.16667★ this version |
| 🇺🇸 US | 4.58512★ | 12,782 | 4.58512★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Smart Traveler: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 12,589 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Smart Traveler make per month?▴
Based on our ML-calibrated revenue forecast, Smart Traveler earns approximately $9.9K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Smart Traveler?▴
Browse the full Travel category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Smart Traveler?▴
Smart Traveler is published by US Department of State on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Smart Traveler's BU Score?▴
Smart Traveler has a BU Score of 71/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.