44
BU Score
Emerging
SMS Direct
✍️ bumetric analysis
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SMS Direct is an Android app from Easy Mortgage Apps, LLC in the Finance category, currently rated 3.9★ across 10 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Our BU Score puts it at 44: Emerging (early traction worth watching). For a Finance app, that means early traction worth watching.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
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Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v8.0.6🔄 updated 2y ago📂 Finance💰 Free
📝 About this app
The SMS Direct mobile app allows consumers, real estate agents and loan officers the ability to track their loan, receive real time updates and submit conditions via their mobile device. Users are able to verify loan information and status, receive push notification reminders for important dates (appraisal, loan commitment, closing, rate lock etc.), initiate a chat and remain engaged from origination to close.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- SMS Direct
- Developer
- Easy Mortgage Apps, LLC
- Bundle ID
- com.ema.sefcu
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $94/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
Full revenue analysis
Read the article-style breakdown for SMS Direct: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.