Caledonian MacBrayne (CalMac)
50
Quality Score
Solid
Caledonian MacBrayne (CalMac)
Low confidence
✍️ bumetric analysis
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Caledonian MacBrayne (CalMac) is an iOS app from CalMac Ferries Limited in the Travel category, currently rated 5.0★ across 1 ratings. Initial signal reads as no scraped reviews yet: judgment based on metadata only.
Quality Score is 50: Solid (established niche player). For a Travel app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$500
per month
→
12-mo forecast
$437 – $1575
per month
→
24-mo forecast
$405 – $3644
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$65K
↳ What it cost to build · not monthly revenue
Likely range $50K – $90K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Travel complexity ×1.30 | +$15K |
Total estimate
$65K
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$500/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition, low defensibility moat
6 months
$426 – $993
12 months
$437 – $1.6K
24 months
$405 – $3.6K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Pre-traction · 38/100INDIE TIERlimited signalRevenue Strength
2.7
Product Quality
4.0
Market Position
2.0
Growth Velocity
5.0
Defensibility
2.4
Operational Safety
10.0
Founder Strength
2.9
Monetization Maturity
1.0
- 💰 Revenue: Marginal — $200 - $1250/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 5.0★ across 1 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $9K-$16K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (5.0★)METRIC | +$2,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 | |
| Pre-traction phase (1 ratings)METRIC | −$300 | |
| Growing app (1y old)METRIC | +$200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.8.19
- Timetables now remain clear when zoomed in
- Users can now search for “Small Isles”
- Disruption types grouping restored for consistency
- Addition of a refresh button on the Service Status error screen
- Service Status and Route Information tabs are now directly linkable… Full release notes →
- Users can now search for “Small Isles”
- Disruption types grouping restored for consistency
- Addition of a refresh button on the Service Status error screen
- Service Status and Route Information tabs are now directly linkable… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Caledonian MacBrayne (CalMac)
- Developer
- CalMac Ferries Limited
- Bundle ID
- uk.co.calmac
- App Store URL
- Open in App Store
- Category
- Travel
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Customer travel information
- Description
- Caledonian MacBrayne operate award winning ferry services to the Islands and Peninsulas on Scotland's west coast. Every journey starts a story.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $86/mo
- Top-grossing rank
- Outside top 100 in US Travel
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- twitter.com/calmacferries
- linkedin.com/company/calmac-ferries-l…
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/calmacferries · instagram instagram.com/calmacferries · linkedin linkedin.com/company/calmac-ferries-l… · twitter twitter.com/calmacferries · youtube youtube.com/user/CalMacFerriesLtd
- Not found
- Phone
- Not found
- Contact page
- calmac.co.uk/en-gb/contact-us
- About page
- Not found
📈Ratings growth1 ratingsShow 3-year history estimate ▾
Tracked (3 weeks) Pre-tracking estimate (19 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Ready to explore Scotland's stunning islands? The CalMac app is your ultimate on-the-move travel companion, helping to make your journey stress-free and straightforward. From checking timetables to planning your next adventure or receiving service updates, we're with you every step of the way. Manage your entire trip from start to finish, connecting you to over 50 incredible locations across the Clyde and Hebridean islands.
Key Features:
- Stay informed: Get instant push notifications on service status for your routes.… View full description on the official store →
Key Features:
- Stay informed: Get instant push notifications on service status for your routes.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 27 MB🔞 4+📱 iOS 15.0+🔖 v1.8.19🔄 updated 0d ago🌐 EN📂 Travel💰 Paid
📅
What Worked™ · Development Pipeline
3 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 1.40 → 5.00 (improved 3.60★)
2026-05
🔄
Monetization changed: freemium → free
2026-03
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 5★ | 1 | 5★ this version |
| 🇬🇧 GB | 1.43697★ | 238 | 1.43697★ this version |
| 🇩🇪 DE | 5★ | 1 | 5★ this version |
| 🇫🇷 FR | 0★ | 0 | — |
| 🇯🇵 JP | 0★ | 0 | — |
| 🇨🇦 CA | 0★ | 0 | — |
| 🇦🇺 AU | 1★ | 1 | 1★ this version |
| 🇧🇷 BR | 0★ | 0 | — |
| 🇮🇳 IN | 0★ | 0 | — |
🔔
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📝 Description
95
BU Score · Transcendent
About this analysis
Why low confidence: only 1 rating · no founder-verified revenue (model estimate only) · revenue figure is directional only.
📌 Final verdict — read this before you trust the numbers above
Caledonian MacBrayne (CalMac) is a very early-stage iOS app in the travel space with weak public traction — only 1 rating, no founder-verified MRR, and not ranked in any monitored grossing chart. The app appears to be monetised, but public signals are too sparse for a precise revenue estimate.
Bottom line: treat all revenue, audience and acquisition-value numbers on this page as directional only — not founder-verified facts.
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Caledonian MacBrayne (CalMac) make per month?▴
Low-confidence model estimate. Caledonian MacBrayne (CalMac) has only 1 App Store rating, so our revenue model has very little signal to work with — treat the ~$86/mo figure as directional only, not a verified MRR. No founder-verified revenue data is available for this app. See methodology for the formula and confidence bands.
What apps are like Caledonian MacBrayne (CalMac)?▴
Browse the full Travel category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Caledonian MacBrayne (CalMac)?▴
Caledonian MacBrayne (CalMac) is published by CalMac Ferries Limited on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Caledonian MacBrayne (CalMac)'s BU Score?▴
Caledonian MacBrayne (CalMac) has a BU Score of 50/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.