Fresha for customers
73
Quality Score
Strong
Fresha for customers
High confidence
✍️ bumetric analysis
“
Fresha for customers is an iOS app from Fresha.com Holding Inc. in the Lifestyle category, currently rated 4.9★ across 48,772 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 73: Strong (healthy traction). For a Lifestyle app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$80K
↳ What it cost to build · not monthly revenue
Likely range $60K – $110K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (118 MB) | +$27K |
| ⚙ Lifestyle complexity ×1.05 | +$3K |
Total estimate
$80K
👥 Estimated audience size
5.3M
Lifetime downloads (US-equivalent)
Monthly active
695K
Daily active
135K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Lifestyle engagement | ~110 installs / rating |
| 🔁 Lifestyle D30 retention | 13% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
19% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 53/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.2
Product Quality
9.8
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
5.6
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.91★ across 48,772 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($15K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (48,772 ratings)METRIC | +$5,500 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| Mature app (8y old)METRIC | +$1,500 | |
| Multilingual (30 languages)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.35.0
What's New?
Performance improvements and feature tweaks to make your booking experience as easy as possible
Performance improvements and feature tweaks to make your booking experience as easy as possible
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Fresha for customers
- Developer
- Fresha.com Holding Inc.
- Bundle ID
- com.fresha.Fresha
- App Store URL
- Open in App Store
- Category
- Lifestyle
- Content rating
- 4+
- Languages
- AR, BG, HR, CS, DA, NL, EN, FI, FR, DE, EL, HU, ID, IT, JA, LT, MS, NB, PL, PT, RO, RU, ZH, SL, ES, SV, TH, ZH, UK, VI
Company
- Website
- Not found
- Tagline
- Book local selfcare services
- Description
- Find the best salons and spa in your area with Fresha salon booking software. Book now!
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $287/mo
- Top-grossing rank
- Outside top 100 in US Lifestyle
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- x.com/heyfresha?lang=en
- linkedin.com/company/shedul
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/Fresha-1504479806470099 · instagram instagram.com/fresha · linkedin linkedin.com/company/shedul · twitter x.com/heyfresha?lang=en
- Not found
- Phone
- Not found
- Contact page
- fresha.com/help-center/get-support
- About page
- Not found
📈Ratings growth48,772 ratings+54% lifetimeShow 3-year history estimate ▾
Tracked (13 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
With 700 million+ appointments booked to date, 100,000 businesses registered and over 450,000 stylists and professionals to choose from, Fresha is the simplest, most reliable way to book salon, beauty, hair, health and wellness appointments near you.
FIND & BOOK APPOINTMENTS
Book a haircut, massage or wax, discover beauty and spa treatments or even book an appointment for a new tattoo.
WHY FRESHA?
Discover the best hairdressers, salons, spas and more near you
View appointment availability in real-time
Book and receive confirmation in an instant… View full description on the official store →
FIND & BOOK APPOINTMENTS
Book a haircut, massage or wax, discover beauty and spa treatments or even book an appointment for a new tattoo.
WHY FRESHA?
Discover the best hairdressers, salons, spas and more near you
View appointment availability in real-time
Book and receive confirmation in an instant… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 118 MB🔞 4+📱 iOS 17.0+🔖 v3.35.0🔄 updated 0d ago🌐 AR, BG, HR, CS, DA +25📂 Lifestyle💰 Paid
📅
What Worked™ · Development Pipeline
2 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v3.31.10 → v3.32.0
2026-04
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.87984★ | 36,735 | 4.87984★ this version |
| 🇧🇷 BR | 4.93307★ | 762 | 4.93307★ this version |
| 🇨🇦 CA | 4.88823★ | 21,045 | 4.88823★ this version |
| 🇩🇪 DE | 4.92597★ | 878 | 4.92597★ this version |
| 🇫🇷 FR | 4.87312★ | 2,853 | 4.87312★ this version |
| 🇬🇧 GB | 4.90986★ | 82,106 | 4.90986★ this version |
| 🇮🇳 IN | 4.84419★ | 353 | 4.84419★ this version |
| 🇯🇵 JP | 4.86494★ | 348 | 4.86494★ this version |
| 🇺🇸 US | 4.91085★ | 51,091 | 4.91085★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Fresha for customers: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Fresha.com Holding Inc.
View all →📦 Portfolio summaryINDIE studio
2apps·$15K/mocombined
⚠ Concentrated — top app contributes 98% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 48,772 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Fresha for customers make per month?▴
Based on our ML-calibrated revenue forecast, Fresha for customers earns approximately $287/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Fresha for customers?▴
Browse the full Lifestyle category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Fresha for customers?▴
Fresha for customers is published by Fresha.com Holding Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Fresha for customers's BU Score?▴
Fresha for customers has a BU Score of 73/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.