IIWII
60
Quality Score
Solid
IIWII
Low confidence
✍️ bumetric analysis
“
IIWII is an iOS app from Joshua Johannes Hoffmann in the Utilities category, currently rated 4.5★ across 11 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 60: Solid (established niche player). For a Utilities app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.8K
per month
→
12-mo forecast
$1.6K – $5.8K
per month
→
24-mo forecast
$1.5K – $13.4K
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$45K
↳ What it cost to build · not monthly revenue
Likely range $35K – $60K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Utilities complexity ×0.85 | $-7575 |
Total estimate
$45K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$325K
↳ What it would sell for · not monthly revenue
Marketplace range $225K – $400K · 13× MRR multiple
💸
~7.2× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Utilities category multiple | -10% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
13× MRR
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.8K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition, low defensibility moat
6 months
$1.6K – $3.6K
12 months
$1.6K – $5.8K
24 months
$1.5K – $13.4K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 40/100INDIE TIERexpected for tierGrowth Velocity
5.0
Founder Strength
5.4
Product Quality
3.6
Revenue Strength
3.3
Monetization Maturity
1.0
Defensibility
2.1
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $734 - $4590/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.45★ across 11 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $33K-$58K. Portfolio play ($23K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| subscriptionREVIEW | +$2,500 | |
| Good rating (4.5★)METRIC | +$800 | |
| New app (5 months old)METRIC | −$700 | |
| Single-language (English only)METRIC | −$400 | |
| Pre-traction phase (11 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.1.1
FEATURES
- New Look added: London
IMPROVEMENTS
- Bug fixes and improvements
- New Look added: London
IMPROVEMENTS
- Bug fixes and improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- IIWII
- Developer
- Joshua Johannes Hoffmann
- Bundle ID
- com.jhodevstuff.iiwii
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- IIWII — Film Simulation Camera for iPhone
- Description
- Film simulations on your iPhone. 29+ looks including Fujifilm Provia, Classic Neg, Classic Chrome, Portra 400 and CineStill 800T. Look Manager to create your own. RAW+ capture, manual controls, LUT import. One-time $2 purchase, no subscription.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $23.5K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
⭐Recent App Store Reviews7 latest · avg 4.14★ · 71.4% 5★ · 14.3% 1★
5★5 (71%)
4★0 (0%)
3★1 (14%)
2★0 (0%)
1★1 (14%)
+0 ratings/week
Praise: great ×2 best ×1 fantastic ×1 favorite ×1 love ×1Complaints: subscription ×2
Top positive
★★★★★ Incredible Value
Kudos to this developer and his innovative app that brings the best of Fuji colors to iPhone. At $2, this is a steal. I wish this entrepreneur nothing but the best and look forward to continued enhancements and features. Well done!…
★★★★★ Fantastic app
A minimalist camera that bypasses the over-processed look of the stock camera, offers built-in film simulations and lets you upload LUTS, and doesn’t cost the equivalent of a phone payment every month?! Finally!
Great job, dev. Keep at it …
Top negative
★☆☆☆☆ Garbage
Horrible UI. Don't waste your money…
📈Ratings growth12 ratings+1100% lifetimeShow 3-year history estimate ▾
Tracked (9 weeks) Pre-tracking estimate (4 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $1.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
IIWII is a minimalist camera app that brings the beauty of analog film photography to your iPhone.
IT IS WHAT IT IS — No complicated settings, no endless menus. Just point, shoot, and capture authentic moments with stunning film-inspired looks applied in real-time.
TIMELESS FILM LOOKS
• Carefully crafted presets inspired by classic film stocks
• Real-time preview — what you see is what you get
• Adjustable intensity for your perfect look
• Import your own .cube LUT files as custom looks
• Look Manager — create and fine-tune your looks with tone curves, color mixing, white balance and more… View full description on the official store →
IT IS WHAT IT IS — No complicated settings, no endless menus. Just point, shoot, and capture authentic moments with stunning film-inspired looks applied in real-time.
TIMELESS FILM LOOKS
• Carefully crafted presets inspired by classic film stocks
• Real-time preview — what you see is what you get
• Adjustable intensity for your perfect look
• Import your own .cube LUT files as custom looks
• Look Manager — create and fine-tune your looks with tone curves, color mixing, white balance and more… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 40 MB🔞 4+📱 iOS 18.0+🔖 v4.1.1🔄 updated 0d ago🌐 EN📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
5 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-04
⭐
Rating ↑ 3.50 → 5.00 (improved 1.50★)
2026-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 3.00 → 3.50 (improved 0.50★)
2026-01
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
2026-01
🚀
First tracked snapshot — initial data captured
🧪
Tech & Domain Intel — iiwii.info
- Tech stack
- Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.5★ | 2 | 4.5★ this version |
| 🇧🇷 BR | 5★ | 2 | 5★ this version |
| 🇨🇦 CA | 3★ | 1 | 3★ this version |
| 🇩🇪 DE | 5★ | 16 | 5★ this version |
| 🇫🇷 FR | 5★ | 1 | 5★ this version |
| 🇬🇧 GB | 4.8★ | 5 | 4.8★ this version |
| 🇮🇳 IN | 5★ | 1 | 5★ this version |
| 🇯🇵 JP | 5★ | 2 | 5★ this version |
| 🇺🇸 US | 4.45455★ | 11 | 4.45455★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Similar apps in Utilities
About this analysis
Why low confidence: only 11 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
📌 Final verdict — read this before you trust the numbers above
IIWII is a early-stage iOS app in the utilities space with weak public traction — only 11 ratings, no founder-verified MRR, and not ranked in any monitored grossing chart. The app appears to be monetised, but public signals are too sparse for a precise revenue estimate.
Bottom line: treat all revenue, audience and acquisition-value numbers on this page as directional only — not founder-verified facts.
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does IIWII make per month?▴
Our model estimates IIWII earns roughly $23K/mo, but with only 11 ratings the confidence interval is wide. No founder-verified MRR is available for this app, so this is a model output calibrated against comparable apps in the same category. See methodology for the formula.
What apps are like IIWII?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes IIWII?▴
IIWII is published by Joshua Johannes Hoffmann on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is IIWII's BU Score?▴
IIWII has a BU Score of 60/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.