Nest Payroll
67
Quality Score
Solid
Nest Payroll
Medium confidence
✍️ bumetric analysis
“
Nest Payroll is an iOS app from Felicity Inc in the Finance category, currently rated 4.7★ across 115 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 67: Solid (established niche player). For a Finance app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$500
per month
→
12-mo forecast
$437 – $1575
per month
→
24-mo forecast
$405 – $3644
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$80K
↳ What it cost to build · not monthly revenue
Likely range $60K – $110K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in <1 month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Finance complexity ×1.60 | +$30K |
Total estimate
$80K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$1.2M
↳ What it would sell for · not monthly revenue
Marketplace range $900K – $1.5M · 17× MRR multiple
💸
~15× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Finance category multiple | +15% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
17× MRR
👥 Estimated audience size
6.9K
Lifetime downloads (US-equivalent)
Monthly active
1.9K
Daily active
760
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$500/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
6 months
$426 – $993
12 months
$437 – $1.6K
24 months
$405 – $3.6K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 41/100INDIE TIERexpected for tierGrowth Velocity
5.0
Founder Strength
5.8
Product Quality
6.6
Revenue Strength
2.7
Monetization Maturity
1.0
Defensibility
3.7
Market Position
0.6
Operational Safety
7.0
- 💰 Revenue: Marginal — $200 - $1250/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.69★ across 115 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 372d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (372d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $9K-$16K. Portfolio play ($69K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| subscriptionREVIEW | +$2,500 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| securityREVIEW | +$1,800 | |
| highly recommendREVIEW | +$1,400 | |
| free trialREVIEW | +$1,200 | |
| support teamREVIEW | +$900 | |
| Established app (6y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (115 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.44
performance and bug fixes.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Nest Payroll
- Developer
- Felicity Inc
- Bundle ID
- com.felicity-inc.NestPayroll
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN
Company
- Website
- www.nestpayroll.com
- Tagline
- Nanny Payroll Service — Pay Your Household Employee Legally in Minutes Pay Your Household Employee Legally in Minutes
- Description
- Nanny payroll made easy. Nest Payroll handles tax registration, pay stubs, quarterly filings, and year-end forms for just $42/mo. Rated 4.9 stars. Try free for 14 days.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $69.2K/mo
- Top-grossing rank
- 🇺🇸#96 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- twitter.com/NestPayroll
- linkedin.com/company/nest-payroll
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/nestpayroll · instagram instagram.com/nest_payroll · linkedin linkedin.com/company/nest-payroll · medium medium.com/@nestpayroll · twitter twitter.com/NestPayroll
- support@nestpayroll.com
- Phone
- Not found
- Contact page
- Not found
- About page
- nestpayroll.com/about-us
📈Ratings growth115 ratings+11400% lifetimeShow 3-year history estimate ▾
Tracked (46 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution1 of 9 markets
🇺🇸
US
Top-grossing rank: #96 / 100
Other markets
Outside top 100
in US, GB, DE, FR, JP, CA, AU, BR, IN
in US, GB, DE, FR, JP, CA, AU, BR, IN
This app currently ranks in only one of the 9 markets we monitor. Niche or regional apps often launch this way before global rollout. Rankings update daily.
📊Category Rank Trajectory#96 now · best #92 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Do you pay your nanny/nanny share, caregiver, aide, housekeeper or babysitter (or any household employee) over $2,700/year? If so, Nest Payroll was made for you.
Nest Payroll simplifies a complex tax and payroll process into the easiest and most affordable full-service solution.
Setup takes 5 minutes.
You get walked through three easy steps to get going.
After adding your employee, it takes seconds to pay them each week.
Professional pay stubs are automatically emailed to your employee
All tax work is completed behind the scenes so you don't do anything.… View full description on the official store →
Nest Payroll simplifies a complex tax and payroll process into the easiest and most affordable full-service solution.
Setup takes 5 minutes.
You get walked through three easy steps to get going.
After adding your employee, it takes seconds to pay them each week.
Professional pay stubs are automatically emailed to your employee
All tax work is completed behind the scenes so you don't do anything.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 33 MB🔞 4+📱 iOS 16.0+🔖 v1.44🔄 updated 0d ago🌐 EN📂 Finance💰 Paid
📅
What Worked™ · Development Pipeline
4 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-04
📈
Crossed 50 ratings — social-proof flywheel kicking in
2021-11
⭐
Rating ↓ 5.00 → 4.60 (dropped 0.40★)
2021-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
2020-02
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 2 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇬🇧 GB | 0★ | 0 | — |
| 🇺🇸 US | 4.68696★ | 115 | 4.68696★ this version |
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Nest Payroll: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 115 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Nest Payroll make per month?▴
Based on our ML-calibrated revenue forecast, Nest Payroll earns approximately $69K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Nest Payroll?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Nest Payroll?▴
Nest Payroll is published by Felicity Inc on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Nest Payroll's BU Score?▴
Nest Payroll has a BU Score of 67/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.