Sway
55
Quality Score
Solid
Sway
Low confidence
✍️ bumetric analysis
“
Sway is an iOS app from PauseAble ApS in the Health & Fitness category, currently rated 4.4★ across 17 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 55: Solid (established niche player). For a Health & Fitness app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.8K
per month
→
12-mo forecast
$1.6K – $5.8K
per month
→
24-mo forecast
$1.5K – $13.4K
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (162 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$30K
↳ What it would sell for · not monthly revenue
Marketplace range $25K – $40K · 16× MRR multiple
💸
~0.2× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Health & Fitness category multiple | +10% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
16× MRR
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.8K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$1.6K – $3.7K
12 months
$1.6K – $5.8K
24 months
$1.5K – $13.4K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Pre-traction · 38/100INDIE TIERlimited signalGrowth Velocity
5.0
Founder Strength
3.1
Product Quality
3.5
Revenue Strength
3.3
Monetization Maturity
1.0
Defensibility
5.8
Market Position
2.0
Operational Safety
7.0
- 💰 Revenue: Modest — $737 - $4606/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.4★ across 17 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 3295d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (3295d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $33K-$58K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| bugsREVIEW | −$1,800 | |
| Mature app (9y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Good rating (4.4★)METRIC | +$800 | |
| Single-language (English only)METRIC | −$400 | |
| Pre-traction phase (17 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.1
This update from Apple will improve the functionality of this app. No new features are included.
Using Sway now adds mindfulness minutes to Health App on iPhone iOS10+ devices.
Sway in Chinese: 摇摆
Using Sway now adds mindfulness minutes to Health App on iPhone iOS10+ devices.
Sway in Chinese: 摇摆
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Sway
- Developer
- PauseAble ApS
- Bundle ID
- Not found
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.8K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth17 ratings+750% lifetimeShow 3-year history estimate ▾
Tracked (27 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $2.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Sway is an ‘interactive meditation’ experience. It uses your phone to track movement and provides feedback to help you gain focus and improve your attention.
With six unique levels, you will learn new techniques to be mindful in everyday life situations and subtly practise mindfulness anytime and anywhere.
From simply moving your phone in your hand while sitting down or lying in bed, to gently swaying your body while waiting for the bus or even walking slowly around the office – Sway is designed to help you find focus in everyday life using ‘interactive meditation’.… View full description on the official store →
With six unique levels, you will learn new techniques to be mindful in everyday life situations and subtly practise mindfulness anytime and anywhere.
From simply moving your phone in your hand while sitting down or lying in bed, to gently swaying your body while waiting for the bus or even walking slowly around the office – Sway is designed to help you find focus in everyday life using ‘interactive meditation’.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 162 MB🔞 4+📱 iOS 8.0+🔖 v1.1🔄 updated 0d ago🌐 EN📂 Health & Fitness💰 Free
📅
What Worked™ · Development Pipeline
5 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-03
⭐
Rating ↑ 3.14 → 4.40 (improved 1.26★)
2017-04
⭐
Rating ↓ 4.33 → 4.00 (dropped 0.33★)
2017-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
2017-04
⭐
Rating ↓ 4.83 → 4.43 (dropped 0.40★)
2017-03
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 3★ | 1 | 3★ this version |
| 🇧🇷 BR | 0★ | 0 | — |
| 🇨🇦 CA | 3.4★ | 5 | 3.4★ this version |
| 🇩🇪 DE | 4.4★ | 5 | 4.4★ this version |
| 🇫🇷 FR | 3★ | 4 | 3★ this version |
| 🇬🇧 GB | 2.75★ | 8 | 2.75★ this version |
| 🇮🇳 IN | 3★ | 1 | 3★ this version |
| 🇯🇵 JP | 4.57143★ | 7 | 4.57143★ this version |
| 🇺🇸 US | 2.76471★ | 17 | 2.76471★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
More by PauseAble ApS
View all →📦 Portfolio summaryINDIE studio
2apps·$125/mocombined
⚠ Concentrated — top app contributes 100% of combined revenue (single-app dependency)
About this analysis
Why low confidence: only 17 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
📌 Final verdict — read this before you trust the numbers above
Sway is a small / niche iOS app in the health & fitness space with weak public traction — only 17 ratings, no founder-verified MRR, and not ranked in any monitored grossing chart. The app appears to be monetised, but public signals are too sparse for a precise revenue estimate.
Bottom line: treat all revenue, audience and acquisition-value numbers on this page as directional only — not founder-verified facts.
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Sway make per month?▴
Our model estimates Sway earns roughly $1.8K/mo, but with only 17 ratings the confidence interval is wide. No founder-verified MRR is available for this app, so this is a model output calibrated against comparable apps in the same category. See methodology for the formula.
What apps are like Sway?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Sway?▴
Sway is published by PauseAble ApS on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Sway's BU Score?▴
Sway has a BU Score of 55/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.