How much does iNaturewatch Birds earn?

A product of Ladybird Environmental Consulting (LEC) is a series of nature based Mobile apps developed to promote nature study widely across cities of India. This bird mobile app covers 50 common bird species found in metros such as Mumbai, Kolkata, New Delhi and Hyderabad. However these species could be seen in an Indian urban areas. The app has been developed to study climate change impact on urban biodiversity in Indian metros. Birds being indicator species, a seasonal variation in their sigh…

A product of Ladybird Environmental Consulting (LEC) is a series of nature based Mobile apps developed to promote nature study widely across cities of India. This bird mobile app covers 50 common bird species found in metros such as Mumbai, Kolkata, New Delhi and Hyderabad. However these species could be seen in an Indian urban areas. The app has been developed to study climate change impact on urban biodiversity in Indian metros. Birds being indicator species, a seasonal variation in their sightings and migration pattern will provide indication whether climate change is affecting Indian urban birdlife.

These mobile apps are being developed under the U.S. State Department's International Exchange Alumni programme- Alumni Innovation Engagement Fund's Project- Mobile Apps 4 Climate Change. Dr. V.Shubhalaxmi has been the sole winner from India who won the global competition wherein 1000 proposals were submitted and only 53 finalists were chosen world over. She alongwith her four team members; Dr. Swayamprabha Das, Dr. Ashutosh Richarriya, Dr. Anirban Gupta and Mr. Isaac Kehimkar have launched student citizen science programme in 10 schools of New Delhi, Hyderabad, Kolkatta and Mumbai. For this endeavour, they have partnered with WWF-India and Greenline.To learn more about this initiative visit our project website www.inaturewatch.org

The app is targeted towards young students who have taken fancy to gadgets such as smartphones andTablets. The idea is to engage students by use of technology and assist them in their project work which could involve documentation of local bird fauna of Indian cities. This app is also a tool for environmental educators specially teachers who sometimes do not have access to natural history resources or persons. The app brings bird identification of urban India to finger tips of its users thus providing an additional tool besides an expert or field guide.

The app describes 50 common Indian species of birds along with their pictures, calls, common English and Latin name, wingspan, geographical range, habitat & diet preferences, breeding biology, similar species and interesting facts if any. The language has been kept non-technical however incase of unavoidable technical words, a glossary if provided to explain these terms. Once you download, please keep updating your app as we will be improvising and rectifying some of the technical and information errors. In case you come across a bird which is not available in this app, we have provided list of books and online resources wherein you could get your bird identified. Happy Birdwatching!

This app is a brainchild of Dr.V.Shubhalaxmi so saw the gap between learner and educator, plus apathy towards environment by urban people. Having worked for BNHS for 21 years, she left to start her own social enterprise- Ladybird Environmental Consulting. Her company specializes in environmental CSR. To learn more visit her website www.ladybirdconsulting.co.in.

This app is a hard work of 37 people who worked on it besides the principal content developers; Mr. Isaac Kehimkar and Dr. V.Shubhalaxmi, the creative team of LycodonFx did an excellent job of converting a dream idea into a reality. In the domain of environment there are very few vendors who are equipped with natural history know how and product execution. In this regard LycodonFx is highly recommended to all those who wish to develop new environmental products. Visit their website www.lycodonfx.com and see for yourself.

Copyright (C) 2015. All rights reserved with Ladybird Environmental Consulting. Any reproduction of any part of the mobile apps in print/electronic without appropriate permission is not allowed.

Citation
Vaylure, Shubhalaxmi, Isaac Kehimkar (Eds), Sameer Kehimkar, Alisha Kehimkar, Amit Kehimkar (2014), Mobile Apps for Climate Change (v.1.0 iNaturewatch Birds)- U.S. State Department's Alumni Innovation Engagement Fund, Ladybird Environmental Consulting, Mumbai.