ML revenue forecast.
Calibrated against 1777 apps in this category.
Confidence band
±15%
High — many comparable apps with verified data
At a glance
Earns 4.06× more than the category median (1.4K/mo).
Ranks #343 of 1,777 in Photo & Video (top 19.3% by revenue).
Ratings volume grew 427.7% over the last 30 days, suggesting active user acquisition.
Launched May 11, 2014 · last updated May 04, 2026.
24 months of snapshot history tracked.
📈 Later: Social Media Scheduler's revenue trajectory
Forecast revenue from snapshot history. Last 24 months.
🏆 Where Later: Social Media Scheduler sits in Photo & Video
Revenue distribution of 1777 comparable apps. Later: Social Media Scheduler highlighted.
📊 Later: Social Media Scheduler vs comparable apps
Revenue trajectory side-by-side. Bold = Later: Social Media Scheduler, ghosted = peers.
App spec
Version
10.1
Last update
May 04, 2026
Launched
May 11, 2014
Min OS
16.0
Rating
12+
Price
Free
Monetization
Paid
Languages
EN
What Later: Social Media Scheduler actually does (from App Store listing)
Post at the perfect time to grow & engage your followers with Later Social™! Use Later® to share more content their followers love — no matter when or where inspiration strikes.
Use Later’s social media management app to create content on the go for Instagram, TikTok, Facebook, Pinterest, LinkedIn, & Twitter/X.
SAVE MORE TIME by shooting & editing posts for all platforms while you’re on the go. Save your ideas as drafts, then schedule them to automatically post whenever you want.
REUSE YOUR B…
Post at the perfect time to grow & engage your followers with Later Social™! Use Later® to share more content their followers love — no matter when or where inspiration strikes.
Use Later’s social media management app to create content on the go for Instagram, TikTok, Facebook, Pinterest, LinkedIn, & Twitter/X.
SAVE MORE TIME by shooting & editing posts for all platforms while you’re on the go. Save your ideas as drafts, then schedule them to automatically post whenever you want.
REUSE YOUR BEST POSTS on your other social networks for easy content. Just make a few tweaks & re-schedule them right in the app.
GET MORE ENGAGEMENT with Best Time to Post recommendations. Schedule posts during precise date & time windows and watch the likes roll in!
REACH NEW FOLLOWERS with unique Hashtag Suggestions tailored to your audience. We’ll supply the best hashtags, all you have to do is click to add them to your caption.
CREATE, EDIT, & SCHEDULE WITH LATER SOCIAL! IG: @latermedia
GROW ON SOCIAL WITH THESE LATER TOOLS: - SCHEDULING FOR ALL SOCIAL NETWORKS: Save time and use the Later mobile app to schedule to Instagram, Facebook, TikTok, Linkedin, Twitter/X, and Pinterest.
- COPY POSTS: Duplicate a post (even if it’s already been published!), make updates, and schedule it again on any platform.
- DRAFT POSTS FOR ALL SOCIAL NETWORKS: Streamline your posting process by drafting your post ideas directly in Later Social and schedule to post whenever you’re ready.
- BEST TIME TO POST FOR INSTAGRAM: Later learns when your Instagram followers are most engaged, and gives you scheduling suggestions that are unique to your audience and can be accessed directly on the calendar.
- HASHTAG SUGGESTIONS FOR INSTAGRAM: Increase engagement on your posts by adding Hashtag Suggestions recommended by the Later mobile app.
- MEDIA LIBRARY: Add content to your Media Library and it’ll sync across Later’s desktop and mobile apps, so you can upload or download directly to your device and schedule content from anywhere.
- VISUAL PLANNER: Get a preview of your Instagram feed with the Visual Planner — just drag & drop posts to rearrange the posting order.
- SCHEDULE FIRST COMMENT: Keep the clutter out of your caption by organizing your hashtags in the automatically posted first comment.
- INSTAGRAM REELS & TIKTOK AUTO PUBLISHING: Plan your video content ahead of time and schedule them to automatically publish at a set time without any further action or notifications required.
- MULTI-PROFILE SCHEDULING (iOS ONLY): Get your posts prepped quickly by starting with a single post and customizing it for each platform.
https://later.com/terms/
🆕 What's new · v10.1
We updated our new user onboarding flow to give you the best value and more options! We've also included some bug fixes and stability improvements.
Comparable iOS apps
The five apps in Photo & Video with the closest revenue to Later: Social Media Scheduler. Click any to see its detail page.
Each forecast combines App Store rating, ratings count, monetisation model, pricing tier, IAP signals and ad-supported flag.
The base estimate is then multiplied by a per-category scaling factor learned from apps with founder-verified MRR.
Every number on this page comes from public APIs and bumetric's own snapshot history.
Full methodology covers input variables, accuracy bands per category and how we treat apps without comparable anchors.
See also the live data on Later: Social Media Scheduler's tracker page for current rating, reviews and snapshot timeline.
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