ML revenue forecast.
Calibrated against 2403 apps in this category.
Confidence band
±15%
High — many comparable apps with verified data
At a glance
Earns 44.27× more than the category median (991/mo).
Ranks #15 of 2,403 in Health & Fitness (top 0.6% by revenue).
Ratings volume grew 73622.6% over the last 30 days, suggesting active user acquisition.
Launched Jun 29, 2019 · last updated May 20, 2026.
What the app looks like
Live screenshots from the App Store, captured by our snapshot worker. Tap any image to enlarge.
Simple: AI Weight Loss Coach's revenue trajectory
Forecast revenue from snapshot history. Last 3 months.
Where Simple: AI Weight Loss Coach sits in Health & Fitness
Revenue distribution of 2403 comparable apps. Simple: AI Weight Loss Coach highlighted.
Simple: AI Weight Loss Coach vs comparable apps
Revenue trajectory side-by-side. Bold = Simple: AI Weight Loss Coach, ghosted = peers.
App spec
Version
8.47.0
Last update
May 20, 2026
Launched
Jun 29, 2019
Min OS
18.3
Rating
17+
Price
Free
Monetization
Paid
Languages
DA, NL, EN, FR +9
What Simple: AI Weight Loss Coach actually does (from App Store listing)
AI health coach for lasting weight loss
Simple helps you lose weight with personalized plans, real-time nutrition analysis, on-demand coaching, and tailored workouts—without calorie counting or extreme restrictions.
For the first time, progress actually feels fun. Think of us as the Duolingo of health: motivating, enjoyable, and surprisingly delightful. While other solutions push extremes, Simple helps you find a balance that keeps you smiling throughout your weight loss journey. Consistency, …
Simple helps you lose weight with personalized plans, real-time nutrition analysis, on-demand coaching, and tailored workouts—without calorie counting or extreme restrictions. For the first time, progress actually feels fun. Think of us as the Duolingo of health: motivating, enjoyable, and surprisingly delightful. While other solutions push extremes, Simple helps you find a balance that keeps you smiling throughout your weight loss journey. Consistency, made easy.
What you get with Simple An AI coach trained by experts Avo™ is your smart in-app coach, guiding you with personalized advice, motivational coaching, and science-backed strategies—anytime, anywhere.
Instant food feedback with Avo Vision Snap a photo of your groceries, menu, or meal and get instant guidance, nutrition insights, and recipe ideas. No calorie math—just clear, actionable advice on the go.
Easy, personalized workouts Get simple, beginner-friendly workout plans designed to match your fitness level and goals. Build strength, burn calories, and stay consistent with exercise routines you’ll actually enjoy.
A real-time Success Score, designed to keep you on track Track progress in real time with your personalized Success Score. Instantly see how your choices stack up, understand where to adjust, and stay motivated as you move closer to your goals.
Sustainable results without the stress Turn small daily choices into lasting habits so you can lose weight, feel better, and stay consistent without rigid dieting.
Meet Blinky: your emotional support fluff Most weight loss apps give you charts and streaks. Simple gives you Blinky. He’s playful, dramatic, and impossible to ignore. Log a salad, he cheers. Log late-night fries, he’ll indulge with you while helping you get back on track. Skip logging, and he sulks—or goes full chaos. Blinky makes consistency fun: - Daily motivation—“What will Blinky say today?” - Playful accountability—reactions that keep you logging. - Streak rewards—stay consistent and earn golden Blinky.
It’s accountability without the scolding. His moods keep you engaged, entertained, and coming back—making healthy habits stick and driving real weight loss.
Features you’ll love - Personalized weight loss coaching from Avo™ - Photo-based nutrition feedback with Avo Vision - Beginner-friendly, personalized workout plans - Honest, playful motivation from Blinky - Quick food, water, activity, and weight logging - iOS Home Screen widget & Apple Health + Watch integration
Why Simple works Weight loss isn’t about perfection—it’s about consistency. Simple makes logging easy, workouts approachable, and healthy choices fun, so you can build habits that last.
That’s why people call us the “Duolingo of Health.” We turn hard work into something enjoyable, motivating, and even delightful. Where other apps feel clinical or restrictive, Simple keeps you smiling, laughing, and coming back for more.
And it works. To date, Simple serves 800,000+ active subscribers, who have collectively lost more than 17.5 million pounds. With 20M+ downloads and an average 4.7-star rating, Simple ranks among the world’s top-rated wellness apps.
We’ve also been recognized globally—named among the Top 100 AI Companies by the World Future Awards (2025) and awarded Best Virtual Health Coach by MedTech Breakthrough (2025). Our methods are backed by science, published in peer-reviewed journals, and presented at leading international conferences.
For further information, please visit https://support.apple.com/en-gb/HT202039. Privacy Policy: https://simple.life/privacy.htm Terms and Conditions: https://simple.life/tos/
🆕 What's new · v8.47.0
What's simpler than staying consistent—and smiling while you do it?
Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down.
Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day).
With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way).
Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up.
Consistency never felt this Simple—or this fun.
Comparable iOS apps
The five apps in Health & Fitness with the closest revenue to Simple: AI Weight Loss Coach. Click any to see its detail page.
Each forecast combines App Store rating, ratings count, monetisation model, pricing tier, IAP signals and ad-supported flag.
The base estimate is then multiplied by a per-category scaling factor learned from apps with founder-verified MRR.
Every number on this page comes from public APIs and bumetric's own snapshot history.
Full methodology covers input variables, accuracy bands per category and how we treat apps without comparable anchors.
See also the live data on Simple: AI Weight Loss Coach's tracker page for current rating, reviews and snapshot timeline.
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