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59
BU Score
Solid

Be Confident in Who You Are

4.1 ✍️ Editor
✍️ BU Analytics Review

Be Confident in Who You Are is an iOS app from Electric Eggplant in the Food & Drink category, currently rated 4.1★ across 44 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Our BU Score puts it at 59Solid (established niche player). For a Food & Drink app, that means established niche player.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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Reviews
Forecast Revenue / mo
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💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Paid app ($0.00)METRIC
+$2,800
5 starREVIEW
+$1,800
Mature app (15y old)METRIC
+$1,500
highly recommendREVIEW
+$1,400
Good rating (4.1★)METRIC
+$800
Single-language (English only)METRIC
−$400
Pre-traction phase (44 ratings)METRIC
−$300
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 61 MB🔞 4+📱 iOS 8.0+🔖 v2.0🔄 updated 8y ago🌐 EN📂 Food & Drink💰 Paid🚀 Launched 2011 (15y old)

📝 About this app

Now with quizzes!
• “As you prepare for back to school, don't forget the anxiety...[this app] can help with that.”—iPhone Life
• “My 11-year-old daughter, who starts middle school in the fall...gave the app an enthusiastic ‘pretty cool!!’”—CNET
• “This book is really exceptional. It’s fun, hip and something youth will relate to.”—Digital Storytime

Middle school can be a serious pain with bullies putting you down, blowups threatening friendships, and real doubts about how you measure up. Good thing you don’t have to go it alone! Meet Mateo, Michelle, Jack, Jen, Chris, and Abby—six friends trying to figure out what middle school’s all about. Follow their adventures and watch as they work to meet new challenges and survive the social scene—without losing sight of who they are.

Be Confident is based on Book 1 of the award-winning Middle School Confidential™ series written by teen expert Annie Fox, illustrated by Matt Kindt, and published by Free Spirit Publishing. This graphic novel app enables readers to zoom right into the story world. With beautiful full-color illustrations and richly layered audio made up of movie-like sound effects and music, Be Confident will be a sure-fire hit with 8–14 year olds. As a bonus for parents and teachers, this app puts thought-provoking entertainment and solutions into the hands of teens who deal with these personal issues every day. It will challenge teens to think about their emotions and behavior in new ways and encourage them to make more respectful, cooperative choices at school and at home.

REVIEWS
“This is good-quality targeted character education.”—School Library Journal
“A great use of iPad functionality.”—Kirkus Reviews
“...Reminds [kids] to take pride in their own talents and not to let peer pressure get them down.”—Common Sense Media
“Even the most reluctant reader will have a go at it.”—Fun Educational Apps
“I’d recommend [it] as a great resource for both kids and their parents.”—Brooks Jones
“A wonderful resource [for] this tricky, in-between age group.”—The iPhone Mom
“Plants the seeds of self-confidence in your child.”—The Wonder of Tech
“There are thousands of apps teaching reading and math, but not many developers are taking a shot at this... extremely important material.”—Smart Apps for Kids
“Ahead of the pack in creating a multi-sensory comic experience on the iPad.”—Corona SDK blog
“The graphics [are] brilliant!”—There’s a Book

FEATURES
• Graphic novel format for easy reading
• Eight interactive quizzes test what you would do in challenging situations
• Page swipe or touch page edges for easy navigation
• Auto-save feature remembers your place in the story
• Info page allows you to jump to the beginning of any of the 8 chapters
• 44 pages of story plus bonus Meet the Cast pages
• Two modes of reading: full-page mode or double-tap to zoom-in for frame-by-frame reading
• Movie-like sound effects and music (enhanced sound in zoomed-in mode)

CONTENT VALUE
• Compelling stories that deal with universal stumbling blocks for kids and early teenagers:
  + Self esteem
  + Body image
  + Stress
  + Out of control emotions
  + Friendship issues
  + Peer approval addiction (doing whatever it takes to fit in)
  + Bullying
• Thoughtful solutions for teens grappling with personal and social issues
• Designed for the hard-to-reach “tween” age group, including reluctant readers
• Powerful addition to an advisory or character education curriculum
• Ideal for teachers who use technology in the classroom
• CCSS (Common Core State Standards) Aligned. Free Project Based Learning guide on our website.

PRIVACY POLICY
http://MiddleSchoolConfidential.com/privacy/

Electric Eggplant is a member of Moms with Apps, a collaborative group of family-friendly developers seeking to promote quality apps for kids and families.
Recommended Ages: 8-14
Categories: Books, Reading
Video: http://youtu.be/J2aMnRCCL-k

http://ElectricEggplant.com
Twitter: @ElectrcEggplant
facebook.com/Electric.Eggplant

🆕 What's New · v2.0

This update from Apple will improve the functionality of this app. No new features are included.

Now with quizzes! Each of the eight chapters is followed by a short interactive quiz testing what you would do in challenging situations.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Be Confident in Who You Are
Developer
Electric Eggplant
Bundle ID
com.electriceggplant.beconfident
App Store URL
Open in App Store
Category
Food & Drink
Content rating
4+
Languages
EN

Company

Website
middleschoolconfidential.com
Tagline
Books
Description
Middle School Confidential™ is nationally recognized teen expert and anti-bullying activist Annie Fox, M.Ed.’s book series for 11-14 year olds. A one of a kind fiction/non-fiction hybrid, Middle School Confidential is part full-color graphic novel, Illustrated by Harvey award winner Matt Kindt, and part smart talk life skills. Each book focuses on a common stumbling block on the road to high school and beyond. And in each one, readers follow the adventures of a group of 7th graders who are just trying to navigate through the ever-changing drama taking place in their friendships, their families and, of course, at good old Milldale Middle School. The apps are digital graphic novels based on this award-winning series, published by Electric Eggplant.
Founded
Not found
HQ / Address
Not found
Employees
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Logo
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Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$18.5K/mo
Top-grossing rank
Outside top 100 in US Food & Drink
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
http://anniefox.com/books/msc.html
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
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Funding

Total raised
Not found
Last round
Not found
Investors
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Crunchbase
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AngelList
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Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found

Contacts & Socials

Socials
twitter
Email
Not found
Phone
Not found
Contact page
Not found
About page
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📈Ratings growth44 ratings+4300% lifetimeShow 3-year history estimate ▾Apr 2011Aug 2023May 2026
Tracked (33 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

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