McDonald's
83
Quality Score
Excellent
McDonald's
by McDonald's USA
High confidence
✍️ bumetric analysis
“
This app targets the quick-service restaurant loyalty and ordering segment, directly competing with similar offerings from major fast-food chains like Burger King, Starbucks, and Chick-fil-A. Its exceptional user satisfaction and massive install base – indicated by millions of high ratings – signal deep market penetration and a mature, established product. The minimal reported revenue, despite its widespread adoption, suggests the app primarily functions as a customer retention and convenience tool, rather than a direct revenue generator through in-app purchases. For this category, a common monetization observation is the focus on driving physical store visits and increasing average order value through exclusive app deals and loyalty points, rather than relying on direct digital transactions. The app effectively leverages its brand power to funnel users into its ecosystem, where the real revenue is generated offline.
BU Score 83 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$9.9K
per month
→
12-mo forecast
$10.3K – $21.5K
per month
→
24-mo forecast
$12.7K – $38.1K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$75K
↳ What it cost to build · not monthly revenue
Likely range $55K – $100K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (386 MB) | +$40K |
| ⚙ Utilities complexity ×0.85 | $-13575 |
Total estimate
$75K
👥 Estimated audience size
1546.0M
Lifetime downloads (US-equivalent)
Monthly active
309.0M
Daily active
61.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$9.9K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$9.4K – $15.7K
12 months
$10.3K – $21.5K
24 months
$12.7K – $38.1K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 47/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
3.0
Product Quality
9.7
Revenue Strength
4.0
Monetization Maturity
1.0
Defensibility
4.5
Market Position
0.3
Operational Safety
10.0
- 💰 Revenue: Modest — $6K - $14K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.84★ across 7,731,877 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $178K-$317K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (7,731,877 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (11y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.54.1
Hi bestie,
Now get your faves delivered—and earn points—with McDelivery through the app. As always, we’ve made other updates to enhance your experience.
Hope you’ll enjoy!
Now get your faves delivered—and earn points—with McDelivery through the app. As always, we’ve made other updates to enhance your experience.
Hope you’ll enjoy!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- McDonald's
- Developer
- McDonald's USA
- Bundle ID
- com.mcdonalds.gma
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- EN, FR, DE, ES
Company
- Website
- www.mcdonalds.com
- Tagline
- Eiskalt genießen!
- Description
- Einfach gut: Die aktuellen Angebote und Aktionen von McDonald's findest du hier. Entdecke exklusive McDonald's Deals, Coupons und Aktionen in der McDonald's App. Jetzt sparen. Qualität und Frische. McDonald's® Snacks. Genuss zum mitnehmen. 1.939 Restaurants.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $98/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- twitter.com/McDonaldsDENews
- linkedin.com/company/mcdonaldsdeutsch…
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth7,731,877 ratings+24% lifetimeShow 3-year history estimate ▾
Tracked (4 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter3 releases tracked
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Get the app now for Mobile Order & Pay, MyMcDonald’s Rewards, app exclusive deals, McDelivery, bonus offers and other features to make the most of your visit to the Golden Arches.
Mobile Order & Pay
Get your favorites fast with Mobile Order & Pay. Place your order and select your pickup option and the crew will prep while you’re on the way. Excludes Drive Thru.
MyMcDonald’s Rewards
Join MyMcDonald’s Rewards in the app to start earning points on every purchase and redeem for FREE McDonald’s and more rewards.* $1 = 100 points.
App exclusive deals… View full description on the official store →
Mobile Order & Pay
Get your favorites fast with Mobile Order & Pay. Place your order and select your pickup option and the crew will prep while you’re on the way. Excludes Drive Thru.
MyMcDonald’s Rewards
Join MyMcDonald’s Rewards in the app to start earning points on every purchase and redeem for FREE McDonald’s and more rewards.* $1 = 100 points.
App exclusive deals… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 386 MB🔞 4+📱 iOS 15.0+🔖 v26.54.1🔄 updated 0d ago🌐 EN, FR, DE, ES📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
4 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-07
🔧
Shipped update — v26.44.2 → v26.54.1
→ 30 days after: revenue −$74/mo · reviews +3,685 high confidence
2026-06
🔧
Shipped update — v26.34.0 → v26.44.2
→ 30 days after: reviews +47,384 high confidence
2026-04
🔧
Shipped update — v? → v26.34.0
→ 30 days after: reviews +335,969 medium · co-occurring
2026-04
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews +335,969 medium · co-occurring
🔎
ASO Keyword Positions
BEST RANK #18Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
food delivery·#18🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for McDonald's: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Utilities
About this analysis
Why high confidence: 7,731,877 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does McDonald's make per month?▴
Based on our ML-calibrated revenue forecast, McDonald's earns approximately $97/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like McDonald's?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes McDonald's?▴
McDonald's is published by McDonald's USA on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is McDonald's's BU Score?▴
McDonald's has a BU Score of 83/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.