How much does McDonald's make per month?

Based on our ML-calibrated revenue forecast, McDonald's earns approximately $9.9K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

Is McDonald's profitable?

With estimated build cost $180K and monthly revenue $9.9K, McDonald's looks break-even-grade — payback period sits around 1.5 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.

How many users does McDonald's have?

Estimated audience: ~468.5M lifetime downloads, ~33.5M monthly active users, and ~10.0M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.

What apps are like McDonald's?

Browse the full Education category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

What is McDonald's built with?

Our heuristic places McDonald's on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.

Is McDonald's still actively maintained?

Maintenance status: Likely abandoned (93% abandonment risk). Last shipped version was 11+ years ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.

How much would McDonald's sell for?

Estimated acquisition value: $225K (marketplace range $175K – $300K). Calculated as 24× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.

When was McDonald's last updated?

McDonald's last shipped a new version on 2014-10-25 — more than 11 year(s) ago. This is the date Apple / Google last accepted a new build, not a content-only push.

Who makes McDonald's?

McDonald's is published by McDonald's USA on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is McDonald's's BU Score?

McDonald's has a BU Score of 83/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

McDonald's

Quality Score

Excellent

McDonald's

Name: McDonald's — app revenue, audience, build cost & risk profile
Creator: Bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: McDonald's revenue, McDonald's app analytics, mobile app revenue estimate, Education revenue, iOS app revenue

by McDonald's USA

High confidence

4.8 App Store rating

✍️ Bumetric analysis

“

This app targets the quick-service restaurant loyalty and ordering segment, directly competing with similar offerings from major fast-food chains like Burger King, Starbucks, and Chick-fil-A. Its exceptional user satisfaction and massive install base – indicated by millions of high ratings – signal deep market penetration and a mature, established product. The minimal reported revenue, despite its widespread adoption, suggests the app primarily functions as a customer retention and convenience tool, rather than a direct revenue generator through in-app purchases. For this category, a common monetization observation is the focus on driving physical store visits and increasing average order value through exclusive app deals and loyalty points, rather than relying on direct digital transactions. The app effectively leverages its brand power to funnel users into its ecosystem, where the real revenue is generated offline.

BU Score 83 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Monthly revenue · now vs forecast

● Right now

$9.9K

per month

→

12-mo forecast

$10.3K – $21.5K

per month

→

24-mo forecast

$12.7K – $38.1K

per month

MID tier

💡 Grow this revenue

Free AI audit of this app’s store listing

Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

Run free AI audit →

Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

6 snapshots on record

idle

Rating

4.8

Reviews

7,880,942 reviews

Forecast Revenue / mo

$9.9K

Snapshots tracked

since Apr 2026

ONE-TIME · BUILD 💰 Estimated build cost

$180K

↳ What it cost to build · not monthly revenue

Likely range $135K – $245K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~1.5y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
📦 Asset bundle (398 MB)	+$40K
⚙ Education complexity ×1.20	+$18K
⚙ 11.9y maintenance × ~1-person team	+$71K

Total estimate $180K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$225K

↳ What it would sell for · not monthly revenue

Marketplace range $175K – $300K · 24× MRR multiple

💸 ~1.2× build cost (break-even+)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
📅 11.9y proven track record	+20%
⭐ ★ rating ≥ 4.7 (premium)	+15%
🏷 Education category multiple	+6%
⭐ Mature user base (1M+ ratings)	+8%

Final multiple 24× MRR

👥 Estimated audience size

468.5M

Lifetime downloads (US-equivalent)

Monthly active

33.5M

Daily active

10.0M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Education engagement	~85 installs / rating
📅 11.9y of rating accumulation	-30%
🔁 Education D30 retention	18%
📍 DAU / MAU stickiness	0.30

DAU / MAU 30% sticky

🛠 Estimated tech stack

🍎

Native iOS (Swift / UIKit)

Medium confidence · 55%

Also possible

React Native Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

📦 App bundle size	398 MB
🏷 Category context	Education
📦 Large iOS bundle	→ Native Swift / UIKit (pre-2020 era) + assets

💀 Maintenance status

Likely abandoned

93%

Last shipped 2014-10-25 · 4364 days ago

0 · Active 50 · At risk 100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals

📅 11y+ since last update	Likely abandoned
• 12y old + 1y+ no update	+5% (API deprecation drift)

Verdict Likely abandoned

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$9.9K/mo · ML-estimated from 234 triggers

Growth rate

+4.0% MoM · MID tier baseline (compound monthly)

6 months

$9.4K – $15.7K

12 months

$10.3K – $21.5K

24 months

$12.7K – $38.1K

Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Below median · 43/100MID TIERunderperforming peers

Growth Velocity

5.0

Founder Strength

3.0

Product Quality

9.7

Revenue Strength

4.0

Monetization Maturity

1.0

Defensibility

4.5

Market Position

0.3

Operational Safety

7.0

💰 Revenue: Modest — $6K - $14K/mo · MID tier · medium confidence, trajectory unclear.
⭐ Quality: 4.84★ across 7,880,942 reviews — exceptional (top 1% in category).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: ⚠ last update 4363d ago — possibly dormant.
⚠️ Risk: Moderate — dormant (4363d since update).

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $178K-$317K.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (7,880,942 ratings)METRIC		+$12,000
Excellent rating (4.8★)METRIC		+$2,200
bugsREVIEW		−$1,800
5 starREVIEW		+$1,800
cancelledREVIEW		−$1,500
Mature app (11y old)METRIC		+$1,500
highly recommendREVIEW		+$1,400
slowREVIEW		−$1,200
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

🆕 What's New · v26.72.3

Hi bestie,
Now get your faves delivered—and earn points—with McDelivery through the app. As always, we’ve made other updates to enhance your experience.
Hope you’ll enjoy

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: McDonald's
Developer: McDonald's USA
Bundle ID: com.mcdonalds.gma
App Store URL: Open in App Store
Category: Education
Content rating: 4+
Languages: EN, FR, DE, ES

Company

Website: www.mcdonalds.com
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Reported revenue signal / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
Model estimate / mo: $9.9K/mo
Top-grossing rank: Outside top 100 in US Education
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

🌍Geographic ReachNot ranked

This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.

🚀Update Frequency · Releases per Quarter5 releases tracked

🚀Version Release Timeline5 releases tracked

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Get the app now for Mobile Order & Pay, MyMcDonald’s Rewards, app exclusive deals, McDelivery, bonus offers and other features to make the most of your visit to the Golden Arches.

Mobile Order & Pay
Get your favorites fast with Mobile Order & Pay. Place your order and select your pickup option and the crew will prep while you’re on the way. Excludes Drive Thru.

MyMcDonald’s Rewards
Join MyMcDonald’s Rewards in the app to start earning points on every purchase and redeem for FREE McDonald’s and more rewards.* $1 = 100 points.

App exclusive deals… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

💾 398 MB🔞 4+📱 iOS 15.6+🔖 v26.72.3🔄 updated 11y ago🌐 EN, FR, DE, ES📂 Education💰 Paid🚀 Launched 2014 (11y old)

📅

What Worked™ · Development Pipeline

6 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-09

🔧

Shipped update — v26.72.1 → v26.72.3

→ 30 days after: reviews +137,270 high confidence

2026-08

🔧

Shipped update — v26.54.1 → v26.72.1

→ 30 days after: reviews +147,895 medium · co-occurring

2026-07

🔧

Shipped update — v26.44.2 → v26.54.1

→ 30 days after: revenue −$74/mo · reviews +3,685 high confidence

2026-06

🔧

Shipped update — v26.34.0 → v26.44.2

→ 30 days after: reviews +47,384 high confidence

2026-04

🔧

Shipped update — v? → v26.34.0

→ 30 days after: reviews +335,969 medium · co-occurring

2026-04

🚀

First tracked snapshot — initial data captured

→ 30 days after: reviews +335,969 medium · co-occurring

🔎

ASO Keyword Positions

BEST RANK #18

Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.

food delivery·#18🇺🇸

Last sweep: 2026-05-19 · iTunes Search API

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for McDonald's: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →