How many users does Magalu have?

Estimated audience: ~118.0M lifetime downloads, ~5.4M monthly active users, and ~970K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.

What apps are like Magalu?

Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

What is Magalu built with?

Our heuristic places Magalu on the Native Android (Kotlin) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.

Is Magalu still actively maintained?

Maintenance status: Active (5% abandonment risk). Last shipped version was 9 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.

When was Magalu last updated?

Magalu last shipped a new version on 2026-10-05 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.

Magalu is published by Magazine Luiza on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Magalu's BU Score?

Magalu has a BU Score of 84/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Magalu: loja e compras online

Quality Score

Excellent

Magalu: loja e compras online

Name: Magalu: loja e compras online — app revenue, audience, build cost & risk profile
Creator: Bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Magalu: loja e compras online revenue, Magalu: loja e compras online app analytics, mobile app revenue estimate, Shopping revenue, Android app revenue

by Magazine Luiza

High confidence

4.7 Google Play rating

✍️ Bumetric analysis

“

Magalu: loja e compras online is an Android app from Magazine Luiza in the Shopping category, currently rated 4.7★ across 1,690,126 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.

Quality Score is 84: Excellent (strong product-market fit). For a Shopping app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Forecast monthly revenue

—/mo

Founder-confirmed monthly revenue

BIG tier

💡 Grow this revenue

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

6 snapshots on record

idle

Rating

4.7

Reviews

1,690,126 reviews

Forecast Revenue / mo

—

Snapshots tracked

since May 2026

📊

BU Investment Matrix

Concerning · 45/100BIG TIERbelow benchmarks

Growth Velocity

5.0

Founder Strength

4.2

Product Quality

9.5

Revenue Strength

0.0

Monetization Maturity

1.0

Defensibility

6.0

Market Position

0.0

Operational Safety

10.0

💰 Revenue: Pre-revenue or unknown — $0 - $0/mo · BIG tier · high confidence, trajectory unclear.
⭐ Quality: 4.74★ across 1,690,126 reviews — exceptional (top 1% in category).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: dev shipping weekly.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: No verified revenue — acquisition only makes sense for tech / userbase / brand.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (1,690,126 ratings)METRIC		+$12,000
Excellent rating (4.7★)METRIC		+$2,200
Mature app (12y old)METRIC		+$1,500
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Magalu: loja e compras online
Developer: Magazine Luiza
Bundle ID: com.luizalabs.mlapp
App Store URL: Open in App Store
Category: Shopping
Content rating: Not found
Languages: Not found

Company

Website: www.luizalabs.com
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Reported revenue signal / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
Model estimate / mo: $172/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

🚀Update Frequency · Releases per Quarter6 releases tracked

🚀Version Release Timeline6 releases tracked

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Magalu App: Shop Online with Incredible Offers!

Download the Magalu app and have a complete shopping experience in the palm of your hand!

Looking for an online store to buy furniture and appliances? At Magalu you'll find everything you need for your home in one place! Cell phones, TVs, laptops, clothes, books, food, drinks and much more with unmissable offers and exclusive discounts for purchases on the app.

Check out everything you can find at Magalu:

🏠 Your complete home:… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 v10.11.0🔄 updated 1w ago📂 Shopping💰 Free🚀 Launched 2014 (12y old)

📅

What Worked™ · Development Pipeline

9 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-10

🔧

Shipped update — v10.9.1 → v10.11.0

→ 30 days after: reviews +12,385 high confidence

2026-09

📸

Refreshed store screenshots — 8 of 8 updated

→ 30 days after: reviews +12,385 medium · co-occurring

2026-09

🔧

Shipped update — v10.6.2 → v10.9.1

→ 30 days after: reviews +27,890 medium · co-occurring

2026-08

📸

Refreshed store screenshots — 7 of 8 updated

→ 30 days after: reviews +15,505 medium · co-occurring

2026-08

🔧

Shipped update — v10.5.1 → v10.6.2

→ 30 days after: reviews +32,309 medium · co-occurring

2026-06

🔧

Shipped update — v10.4.3 → v10.5.1

→ 30 days after: reviews +18,388 high confidence

2026-06

📸

Refreshed store screenshots — 6 of 6 updated

→ 30 days after: reviews +18,388 medium · co-occurring

2026-06

🔧

Shipped update — v10.0.4 → v10.4.3

→ 30 days after: reviews +43,111 low · multiple changes

2026-05

🚀

First tracked snapshot — initial data captured

→ 30 days after: rating −0.06★ · reviews +24,723 high confidence

📸

Store Page History

21 SCREENSHOT CHANGES

Every time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.

iPhone screenshots

Slot 1
4 ver.

2026-05-06

2026-06-12

2026-08-11

Now

2026-09-10

Slot 2
4 ver.

2026-05-06

2026-06-12

2026-08-11

Now

2026-09-10

Slot 3
4 ver.

2026-05-06

2026-06-12

2026-08-11

Now

2026-09-10

Slot 4
4 ver.

2026-05-06

2026-06-12

2026-08-11

Now

2026-09-10

Slot 5
4 ver.

2026-05-06

2026-06-12

2026-08-11

Now

2026-09-10

Slot 6
4 ver.

2026-05-06

2026-06-12

2026-08-11

Now

2026-09-10

🔔

Track this app’s revenue

FREE

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ONE-TIME · BUILD 💰 Estimated build cost

$175K

↳ What it cost to build · not monthly revenue

Likely range $130K – $235K

$25K · MVP floor $100K · indie scale $500K+ · studio build

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
⚙ Shopping complexity ×1.30	+$15K
🌐 Cross-platform reach (iOS + Android)	+$36K
⚙ 12.3y maintenance × ~1-person team	+$73K

Total estimate $175K

👥 Estimated audience size

118.0M

Lifetime downloads (US-equivalent)

Monthly active

5.4M

Daily active

970K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Shopping engagement	~100 installs / rating
📅 12.3y of rating accumulation	-30%
🔁 Shopping D30 retention	12%
📍 DAU / MAU stickiness	0.18

DAU / MAU 18% sticky

🛠 Estimated tech stack

🤖

Native Android (Kotlin)

High confidence · 80%

Also possible

Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

🏷 Category context	Shopping
📦 Compact Android bundle	→ Native Kotlin

💀 Maintenance status

Active

Last shipped 2026-10-05 · 9 days ago

0 · Active 50 · At risk 100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals

📅 9 days since last update

Active development

Verdict Active

📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Magalu: loja e compras online: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →