Etsy: Shop from Real People
89
Quality Score
Excellent
✍️ Bumetric analysis
“
This iOS shopping app carves out a distinct niche in handmade, vintage, and custom goods, directly competing with broader e-commerce platforms like Amazon and eBay, but with a curated, artisan-focused bent. Its exceptional user rating, sustained across millions of reviews, signals robust user satisfaction and significant market penetration. This isn't an early-stage app; the sheer volume of engagement points to a mature product with established traction and a loyal user base, indicating a strong revenue foundation. In the shopping category, a common monetization observation for freemium models like this is the emphasis on transaction fees rather than premium subscriptions. The upgrade path for users typically involves enhanced seller tools or promotional features, while buyers primarily interact with the core marketplace, making ad revenue less prevalent than IAP-driven transaction commissions on sales.
BU Score 89 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$2.5M
per month
→
12-mo forecast
$2.6M – $4.1M
per month
→
24-mo forecast
$3.2M – $5.9M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
507 snapshots on record
Rating
4.9
Reviews
7,080,064 reviews
Forecast Revenue / mo
$2.5M
Snapshots tracked
507
since Feb 2026
🤖Also on Android
$258/mo · 2.2M ratings · 4.8★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$210K
↳ What it cost to build · not monthly revenue
Likely range $160K – $285K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (191 MB) | +$40K |
| ⚙ Shopping complexity ×1.30 | +$27K |
| ⚙ 15.0y maintenance × ~1-person team | +$89K |
Total estimate
$210K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$57.0M
↳ What it would sell for · not monthly revenue
Marketplace range $43.0M – $74.0M · 23× MRR multiple
💸
~271× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 15.0y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
23× MRR
👥 Estimated audience size
495.5M
Lifetime downloads (US-equivalent)
Monthly active
13.0M
Daily active
2.3M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 📅 15.0y of rating accumulation | -30% |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 60%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 191 MB |
| 🏷 Category context | Shopping |
| 📦 Mid-large iOS bundle | → Likely native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Active
5%
Last shipped 2026-10-12 · 27 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 27 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$2.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$2.5M – $3.3M
12 months
$2.6M – $4.1M
24 months
$3.2M – $5.9M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 56/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
4.8
Product Quality
9.9
Revenue Strength
6.4
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $1.0M - $5.5M/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.93★ across 7,080,064 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $45.0M-$80.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (7,080,064 ratings)METRIC | +$12,000 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (14y old)METRIC | +$1,500 | |
| Multilingual (15 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v7.99
Bugfixes, to make your Etsy experience even smoother.
Loving Etsy?
Share the love by giving us a review on the App Store!
Having issues?
Visit etsy.com/help
Loving Etsy?
Share the love by giving us a review on the App Store!
Having issues?
Visit etsy.com/help
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Etsy: Shop from Real People
- Developer
- Etsy, Inc.
- Bundle ID
- com.etsy.etsyforios
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 12+
- Languages
- NL, EN, FR, DE, EL, GA, IT, JA, NB, PL, PT, RO, RU, ES, SV
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $2.5M/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth7,329,107 ratings+1635861% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter6 releases tracked
🚀Version Release Timeline6 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Shop Etsy—your global marketplace for original items made, handpicked, and designed by real people for all budgets. Explore everything from vintage treasures and trending style pieces to personalized jewelry and custom home decor. Get online shopping offers and deals on one-of-a-kind items from small shops, chat with Etsy sellers, track your orders, and more.
Every piece comes from an independent seller. Support your local small shops by shopping one-of-a-kind finds from real people—the kind of pieces you won’t find on a big-box shelf.… View full description on the official store →
Every piece comes from an independent seller. Support your local small shops by shopping one-of-a-kind finds from real people—the kind of pieces you won’t find on a big-box shelf.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 191 MB🔞 12+📱 iOS 18.0+🔖 v7.99🔄 updated 3w ago🌐 NL, EN, FR, DE, EL +10📂 Shopping💰 Free🚀 Launched 2011 (14y old)
📅
What Worked™ · Development Pipeline
14 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-10
🔧
Shipped update — v7.95 → v7.99
→ 30 days after: reviews +48,116 high confidence
2026-09
🔧
Shipped update — v7.90 → v7.95
→ 30 days after: reviews +98,482 medium · co-occurring
2026-08
🔧
Shipped update — v7.86 → v7.90
→ 30 days after: reviews +106,411 high confidence
2026-07
🔧
Shipped update — v7.81 → v7.86
→ 30 days after: reviews +107,192 high confidence
2026-06
🔧
Shipped update — v7.77 → v7.81
→ 30 days after: reviews +109,521 high confidence
2026-05
🔄
Monetization changed: freemium → free
→ 30 days after: reviews +58,374 high confidence
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.95★ · reviews +6,946,868 medium · co-occurring
2026-03
⭐
Rating ↑ 3.93 → 4.90 (improved 0.97★)
→ 30 days after: rating +0.95★ · reviews +6,946,868 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.96★ · reviews +6,946,887 medium · co-occurring
2026-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.10★ · reviews +6,947,267 low · multiple changes
2026-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.10★ · reviews +6,947,267 low · multiple changes
2026-02
⭐
Rating ↓ 5.00 → 4.00 (dropped 1.00★)
→ 30 days after: rating −0.10★ · reviews +6,947,267 medium · co-occurring
2026-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.10★ · reviews +6,947,267 medium · co-occurring
2026-02
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.10★ · reviews +6,947,267 medium · co-occurring
🔎
ASO Keyword Positions
BEST RANK #18Ranked for 2 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
thrift·#18🇺🇸marketplace·#20🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🧪
Tech & Domain Intel — etsy.com
- Mail provider
- Google Workspace
- Tech stack
- Meta (Facebook) Ads · Google Workspace · Atlassian (Jira/Confluence) · Microsoft 365 · AWS SES · Apple Pay / Sign in with Apple · Stripe · OpenAI
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.87561★ | 185,296 | 4.87561★ this version |
| 🇧🇷 BR | 4.92668★ | 5,360 | 4.92668★ this version |
| 🇨🇦 CA | 4.87551★ | 339,998 | 4.87551★ this version |
| 🇩🇪 DE | 4.88338★ | 288,468 | 4.88338★ this version |
| 🇫🇷 FR | 4.86717★ | 120,299 | 4.86717★ this version |
| 🇬🇧 GB | 4.89928★ | 889,507 | 4.89928★ this version |
| 🇮🇳 IN | 4.78127★ | 5,605 | 4.78127★ this version |
| 🇯🇵 JP | 4.75545★ | 15,269 | 4.75545★ this version |
| 🇺🇸 US | 4.92478★ | 7,362,122 | 4.92478★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Etsy: Shop from Real People: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Etsy, Inc.
View all →📦 Portfolio summaryBIG studio
2apps·$2.5M/mocombined
⚠ Concentrated — top app contributes 100% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 7,080,064 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Etsy make per month?▴
Based on our ML-calibrated revenue forecast, Etsy earns approximately $2.5M/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Etsy profitable?▴
With estimated build cost $210K and monthly revenue $2.5M, Etsy looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Etsy have?▴
Estimated audience: ~495.5M lifetime downloads, ~13.0M monthly active users, and ~2.3M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Etsy?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Etsy built with?▴
Our heuristic places Etsy on the Native iOS (Swift / UIKit) stack (Medium confidence, 60%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Etsy still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 27 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Etsy sell for?▴
Estimated acquisition value: $57.0M (marketplace range $43.0M – $74.0M). Calculated as 23× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Etsy last updated?▴
Etsy last shipped a new version on 2026-10-12 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Etsy?▴
Etsy is published by Etsy, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Etsy's BU Score?▴
Etsy has a BU Score of 89/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.