How many users does Etsy have?

Estimated audience: ~152.5M lifetime downloads, ~5.3M monthly active users, and ~950K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.

What apps are like Etsy?

Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

What is Etsy built with?

Our heuristic places Etsy on the Native Android (Kotlin) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.

Is Etsy still actively maintained?

Maintenance status: Active (5% abandonment risk). Last shipped version was 25 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.

When was Etsy last updated?

Etsy last shipped a new version on 2026-09-07 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.

Etsy is published by Etsy, Inc on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Etsy's BU Score?

Etsy has a BU Score of 85/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Etsy: Shop from Real People

Quality Score

Excellent

Etsy: Shop from Real People

Name: Etsy: Shop from Real People — app revenue, audience, build cost & risk profile
Creator: Bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Etsy: Shop from Real People revenue, Etsy: Shop from Real People app analytics, mobile app revenue estimate, Shopping revenue, Android app revenue

by Etsy, Inc

High confidence

4.8 Google Play rating

✍️ Bumetric analysis

“

This Android app carves out a distinct niche in e-commerce, focusing on handcrafted, vintage, and unique goods, directly competing with broader marketplaces like Amazon and eBay, but specifically for artisan and specialty items. The high user satisfaction and significant volume of reviews indicate strong product-market fit and sustained user engagement, signaling a mature application with robust traction. This isn't an early-stage app; it’s a well-established platform. For the shopping category, while this app is free to download, the primary monetization strategy typically revolves around transaction fees from sellers, rather than direct consumer-facing in-app purchases or subscriptions. A common observation in this space is that successful platforms often introduce premium seller tools or enhanced listing visibility options, which could be an avenue for further revenue growth beyond standard commissions.

BU Score 85 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Forecast monthly revenue

—/mo

Founder-confirmed monthly revenue

MID tier

💡 Grow this revenue

Free AI audit of this app’s store listing

Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

5 snapshots on record

idle

Rating

4.8

Reviews

2,182,327 reviews

Forecast Revenue / mo

—

Snapshots tracked

since May 2026

📊

BU Investment Matrix

Below median · 42/100MID TIERunderperforming peers

Revenue Strength

0.0

Product Quality

9.7

Market Position

0.0

Growth Velocity

5.0

Defensibility

4.5

Operational Safety

10.0

Founder Strength

3.4

Monetization Maturity

1.0

💰 Revenue: Pre-revenue or unknown — $0 - $0/mo · MID tier · high confidence, trajectory unclear.
⭐ Quality: 4.85★ across 2,182,327 reviews — exceptional (top 1% in category).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: No verified revenue — acquisition only makes sense for tech / userbase / brand.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (2,182,327 ratings)METRIC		+$12,000
Excellent rating (4.8★)METRIC		+$2,200
excellent appREVIEW		+$1,500
Mature app (13y old)METRIC		+$1,500
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Etsy: Shop from Real People
Developer: Etsy, Inc
Bundle ID: com.etsy.android
App Store URL: Open in App Store
Category: Shopping
Content rating: Not found
Languages: Not found

Company

Website: www.etsy.com
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Reported revenue signal / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
Model estimate / mo: $258/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

🚀Update Frequency · Releases per Quarter5 releases tracked

🚀Version Release Timeline5 releases tracked

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Shop Etsy—your global marketplace for original items made, handpicked, and designed by real people for all budgets. Explore everything from vintage treasures and trending style pieces to personalized jewelry and custom home decor. Get online shopping offers and deals on one-of-a-kind items from small shops, chat with Etsy sellers, track your orders, and more.

Every piece comes from an independent seller. Support your local small shops by shopping one-of-a-kind finds from real people—the kind of pieces you won’t find on a big-box shelf.… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 v7.94.0🔄 updated 3w ago📂 Shopping💰 Free🚀 Launched 2012 (13y old)

📅

What Worked™ · Development Pipeline

5 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-09

🔧

Shipped update — v7.90.0 → v7.94.0

→ 30 days after: reviews +17,493 high confidence

2026-08

🔧

Shipped update — v7.85.0 → v7.90.0

→ 30 days after: reviews +37,436 high confidence

2026-07

🔧

Shipped update — v7.81.0 → v7.85.0

→ 30 days after: reviews +40,125 high confidence

2026-06

🔧

Shipped update — vVaries with device → v7.81.0

→ 30 days after: reviews +48,881 medium · co-occurring

2026-05

🚀

First tracked snapshot — initial data captured

→ 30 days after: reviews +28,699 high confidence

🔔

Track this app’s revenue

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ONE-TIME · BUILD 💰 Estimated build cost

$185K

↳ What it cost to build · not monthly revenue

Likely range $140K – $250K

$25K · MVP floor $100K · indie scale $500K+ · studio build

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
⚙ Shopping complexity ×1.30	+$15K
🌐 Cross-platform reach (iOS + Android)	+$36K
⚙ 13.8y maintenance × ~1-person team	+$82K

Total estimate $185K

👥 Estimated audience size

152.5M

Lifetime downloads (US-equivalent)

Monthly active

5.3M

Daily active

950K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Shopping engagement	~100 installs / rating
📅 13.8y of rating accumulation	-30%
🔁 Shopping D30 retention	12%
📍 DAU / MAU stickiness	0.18

DAU / MAU 18% sticky

🛠 Estimated tech stack

🤖

Native Android (Kotlin)

High confidence · 80%

Also possible

Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

🏷 Category context	Shopping
📦 Compact Android bundle	→ Native Kotlin

💀 Maintenance status

Active

Last shipped 2026-09-07 · 25 days ago

0 · Active 50 · At risk 100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals

📅 25 days since last update

Active development

Verdict Active

📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Etsy: Shop from Real People: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →