How much does Etsy make per month?

Based on our ML-calibrated revenue forecast, Etsy earns approximately $5.9K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like Etsy?

Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Etsy is published by Etsy, Inc on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Etsy's BU Score?

Etsy has a BU Score of 85/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Etsy: Shop Home, Style & More

Quality Score

Excellent

Etsy: Shop Home, Style & More

Name: Etsy: Shop Home, Style & More — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Etsy: Shop Home, Style & More revenue, Etsy: Shop Home, Style & More app analytics, mobile app revenue estimate, Shopping revenue, Android app revenue

High confidence

4.8 ✍️ Editor

✍️ bumetric analysis

“

This Android app carves out a distinct niche in e-commerce, focusing on handcrafted, vintage, and unique goods, directly competing with broader marketplaces like Amazon and eBay, but specifically for artisan and specialty items. The high user satisfaction and significant volume of reviews indicate strong product-market fit and sustained user engagement, signaling a mature application with robust traction. This isn't an early-stage app; it’s a well-established platform. For the shopping category, while this app is free to download, the primary monetization strategy typically revolves around transaction fees from sellers, rather than direct consumer-facing in-app purchases or subscriptions. A common observation in this space is that successful platforms often introduce premium seller tools or enhanced listing visibility options, which could be an avenue for further revenue growth beyond standard commissions.

BU Score 85 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Monthly revenue · now vs forecast

● Right now

$5.9K

per month

→

12-mo forecast

$6.1K – $12.7K

per month

→

24-mo forecast

$7.5K – $22.6K

per month

MID tier

💡 Grow this revenue

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

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idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

ONE-TIME · BUILD 💰 Estimated build cost

$100K

↳ What it cost to build · not monthly revenue

Likely range $75K – $135K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~1.4y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
⚙ Shopping complexity ×1.30	+$15K
🌐 Cross-platform reach (iOS + Android)	+$36K

Total estimate $100K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$100K

↳ What it would sell for · not monthly revenue

Marketplace range $75K – $150K · 19× MRR multiple

💸 ~1.0× build cost (break-even+)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
⭐ ★ rating ≥ 4.7 (premium)	+15%
🏷 Shopping category multiple	+2%
⭐ Mature user base (1M+ ratings)	+8%

Final multiple 19× MRR

👥 Estimated audience size

212.0M

Lifetime downloads (US-equivalent)

Monthly active

25.0M

Daily active

4.5M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Shopping engagement	~100 installs / rating
🔁 Shopping D30 retention	12%
📍 DAU / MAU stickiness	0.18

DAU / MAU 18% sticky

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$5.9K/mo · ML-estimated from 234 triggers

Growth rate

+4.0% MoM · MID tier baseline (compound monthly)

6 months

$5.6K – $9.3K

12 months

$6.1K – $12.7K

24 months

$7.5K – $22.6K

Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Below median · 48/100MID TIERunderperforming peers

Revenue Strength

3.8

Product Quality

9.7

Market Position

0.0

Growth Velocity

5.0

Defensibility

4.5

Operational Safety

10.0

Founder Strength

4.8

Monetization Maturity

1.0

💰 Revenue: Modest — $4K - $8K/mo · MID tier · medium confidence, trajectory unclear.
⭐ Quality: 4.85★ across 2,124,709 reviews — exceptional (top 1% in category).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $105K-$188K.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (2,124,709 ratings)METRIC		+$12,000
Excellent rating (4.8★)METRIC		+$2,200
Mature app (13y old)METRIC		+$1,500
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Etsy: Shop Home, Style & More
Developer: Etsy, Inc
Bundle ID: com.etsy.android
App Store URL: Open in App Store
Category: Shopping
Content rating: Not found
Languages: Not found

Company

Website: www.etsy.com
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $5.9K/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

📈Ratings growth2,124,709 ratings+9% lifetimeShow 3-year history estimate ▾

Tracked (2 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value

🚀Version Release Timeline2 releases tracked

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Shop Etsy—your global marketplace for original items made, handpicked, and designed by real people for all budgets. Explore everything from vintage treasures and trending style pieces to personalized jewelry and custom home decor. Get shopping offers and deals on one-of-a-kind items from small shops, chat with Etsy sellers, track your orders, and more.

Download today and shop unique pieces from a special marketplace of sellers.

Discover Special

Explore over 15+ marketplace categories of original items from all over the world, including:… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 v7.81.0🔄 updated 0d ago📂 Shopping💰 Free

📅

What Worked™ · Development Pipeline

2 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-06

🔧

Shipped update — vVaries with device → v7.81.0

→ 30 days after: reviews +28,699 medium · co-occurring

2026-05

🚀

First tracked snapshot — initial data captured

→ 30 days after: reviews +28,699 high confidence

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Etsy: Shop Home, Style & More: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →