80
BU Score
Excellent
Ulta Beauty: Makeup & Skincare
✍️ BU Analytics Review
“
Ulta Beauty: Makeup & Skincare is an iOS app from Ulta Salon, Cosmetics & Fragrance, Inc in the Shopping category, currently rated 4.9★ across 2,274,142 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.
Our BU Score puts it at 80 — Excellent (strong product-market fit). For a Shopping app, that means strong product-market fit.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (2,274,142 ratings)METRIC | +$12,000 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (13y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 243 MB🔞 12+📱 iOS 17.6+🔖 v10.12🔄 updated 1w ago🌐 EN📂 Shopping💰 Free🚀 Launched 2012 (13y old)
📝 About this app
Download the Ulta Beauty app today and get everything you love about Ulta Beauty right at your fingertips.
Track your Ulta Beauty Rewards™ points progress, activate membership and app-exclusive offers and redeem points anywhere, anytime. Discover the updated GLAMlab® for virtual try-on, Foundation Shade Matcher to find your perfect shade and Skin Analysis for a customized skin care recommendation.
• Shop by category and filter by brand, price, rating, bestsellers & new arrivals. Discover brands you’ll find exclusively at Ulta Beauty and celebrate, amplify and support underrepresented voices in the beauty industry.
• Discover Conscious Beauty at Ulta Beauty®—choices for you and for your world. Shop the brands that share your values with our five pillars: Clean Ingredients, Vegan, Cruelty Free, Sustainable Packaging and Give Back.
• Book a beauty service at The Salon™ at Ulta Beauty. Choose from hair services, waxing & brows, makeup & lashes, skin services and ear piercing.
• Opt in for push notifications and be the first to know about app-exclusive offers, upcoming events at your local Ulta Beauty and more.
Track your Ulta Beauty Rewards™ points progress, activate membership and app-exclusive offers and redeem points anywhere, anytime. Discover the updated GLAMlab® for virtual try-on, Foundation Shade Matcher to find your perfect shade and Skin Analysis for a customized skin care recommendation.
• Shop by category and filter by brand, price, rating, bestsellers & new arrivals. Discover brands you’ll find exclusively at Ulta Beauty and celebrate, amplify and support underrepresented voices in the beauty industry.
• Discover Conscious Beauty at Ulta Beauty®—choices for you and for your world. Shop the brands that share your values with our five pillars: Clean Ingredients, Vegan, Cruelty Free, Sustainable Packaging and Give Back.
• Book a beauty service at The Salon™ at Ulta Beauty. Choose from hair services, waxing & brows, makeup & lashes, skin services and ear piercing.
• Opt in for push notifications and be the first to know about app-exclusive offers, upcoming events at your local Ulta Beauty and more.
🆕 What's New · v10.12
Meet Ulta AI, our new AI‑powered shopping agent designed to help you find the right beauty products faster and with confidence.
• Discover products based on your needs and questions
• Compare products to help choose the right option
• Build beauty routines step by step
• Get information on current sales & events
• Find store details, including location and hours
• View return and shipping policy information
• Discover products based on your needs and questions
• Compare products to help choose the right option
• Build beauty routines step by step
• Get information on current sales & events
• Find store details, including location and hours
• View return and shipping policy information
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Ulta Beauty: Makeup & Skincare
- Developer
- Ulta Salon, Cosmetics & Fragrance, Inc
- Bundle ID
- com.ulta.UltaMcommerceApp
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Ulta Beauty | Makeup, Skin Care, Fragrance, Hair Care & Beauty Products
- Description
- Shop top beauty brands & new arrivals at Ulta Beauty. Join Ulta Beauty Rewards. Free store pickup & curbside available.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $6.0K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- https://twitter.com/ultabeauty?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- https://www.ulta.com/shop/makeup/nails/press-on-nails
- Press / News
- Not found
Contacts & Socials
- Socials
- facebook · instagram · tiktok · twitter · youtube
- Not found
- Phone
- Not found
- Contact page
- https://www.ulta.com/shop/wellness-by-ulta-beauty/rest-reset/sleep-support
- About page
- https://www.ulta.com/featured/wk12_aboutface_festival
✨AI Revenue EstimateCONFIDENCE: HIGH
Publicly available data, including Sensor Tower, indicates that the 'Ulta Beauty: Makeup & Skincare' iOS app does not have in-app purchases, meaning it does not generate direct revenue through sales within the app. The app primarily serves as a tool to drive e-commerce and in-store sales, facilitate the Ulta Beauty Rewards loyalty program, and enhance the overall customer experience. Therefore, a direct revenue estimate for the app itself cannot be provided.
Sources mentioned: Sensor Tower, AltIndex, PYMNTS.com, Glossy, Macrotrends, Stock Analysis, TradingView, Reddit
⭐Recent App Store Reviews49 latest · avg 3.37★ · 55.1% 5★ · 34.7% 1★
5★27 (55%)
4★1 (2%)
3★1 (2%)
2★3 (6%)
1★17 (35%)
+6,490 ratings/week
Praise: love ×12 great ×6 best ×5 perfect ×2 amazing ×2Complaints: refund ×2 scam ×1
Top positive
★★★★★ Love the brand
Obsessed is an understatement 😍 Every time I walk into Ulta, I leave feeling like I found my new favorites. From the wide range of brands to the super helpful staff, it’s always such a fun experience. I love that I can find both high-end an…
★★★★★ Me gusta
Muy buenos precios…
Top negative
★☆☆☆☆ Ulta
The app barely works or loads and is so so so slow…
★☆☆☆☆ Delete
Poor app. Why is it so difficult to delete my account?…
📈Ratings growth2,274,142 ratings+10% lifetimeShow 3-year history estimate ▾
Tracked (14 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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