📊 1.2M Android Apps Tracked Updated 3 min ago ⚡ Revenue Forecasts
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76
BU Score
Strong

MakeupPlus - Virtual Makeup

4.1 ✍️ Editor
✍️ bumetric analysis

MakeupPlus - Virtual Makeup is an Android app from EVELAB INSIGHT HONG KONG LIMITED in the Photography category, currently rated 4.1★ across 864,730 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.

Our BU Score puts it at 76: Strong (healthy traction). For a Photography app, that means healthy traction.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
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💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 3 of 3 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
High install base (864,730 ratings)METRIC
+$12,000
Good rating (4.1★)METRIC
+$800
Ad-supported / freemiumMETRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
🔖 v6.3.45🔄 updated 6mo ago📂 Photography💰 Free

📝 About this app

Say hello to your own personal makeup artist! Our MakeupPlus app gets you looking gorgeous with a few easy touches. We've worked with industry professionals such as top makeup artists and photographers to create a personal makeup and beauty advisor for you. There's no easier way to try out new looks or create your own signature look! Our MakeupPlus camera lets you try on complete looks then mix and match with fun accessories. Touch up your features, glam-up with our makeup looks, and purchase the products you love to recreate your favorite looks in real life – you can easily do it all with MakeupPlus.
EXCLUSIVE looks created by beauty industry's best
+ Try out exclusive makeup looks created by the beauty industry’s top professionals
+ Get an instant makeover by the industry's best makeup artists such as Bretman Rock, Nikkie Tutorials, Lisa Eldridge, Christen Dominique, Angel Merino aka Mac Daddyy and others!
MIX and MATCH full-face makeup looks with fun accessories
Transform how you look right before your eyes with our augmented reality (AR) camera.
+ Instantly preview glamorous full-face makeovers with fun accessories including retro style sunglasses, angel halos and more!
+ Choose from a list of beautifully-crafted looks including a sweet look with "Bella", a whimsical look with "Brazen", or even a dark and sultry look with "Porcelain"
+ Mix and match full-face makeovers with different looks to create your own style
LOVE your look
Consider yourself a makeup guru? Show off your creativity by putting together your own signature look in TOUCH-UP.
+ If you're feeling bold, try out fun colors to see how you'd look all glammed up
+ Add easy makeup touches to your selfies to look on-point in every photo you post #dressyourface
+ Go wild and change your hair color to the hottest trends. Try "Cotton Candy", "Sunset", or even "Icy Blue" for a mystic look
+ Enhance the color of your eyes by adding colorful contact lenses with our easy applicator
TRY out real beauty products
Take the guesswork out of buying makeup online! With our COUNTER function, you can see how makeup products look in real-time with our AR camera.
+ Instantly try on products from your favorite brands such as Charlotte Tilbury, GLAMGLOW, Stila, Clarins, NARS, Dior and more!
+ Like what you see? With the touch of a button, it's yours! You can buy the items you love right on our app and start taking photos to show your friends
BEAUTIFY your photo to enhance your natural features
+ Retouch your skin to bring out your naturally radiant glow
+ Easily show off your best features by making minor adjustments to your face, eyes, chin or nose
ADDITIONAL features
+ Discover easy-to-follow makeup tips to make the most of our camera and makeup application tools in TRENDING
+ Take the best group photos with our selfie timer and multiple face recognition function
+ MakeupPlus works with both your front and back camera so take your pick!
SHARE your photos
Once you're satisfied with your look, MakeupPlus makes it easy for you to download or share your photo on popular social media sites such as Facebook, Instagram, and Twitter!
Share your photos and feedback with us!
Facebook: http://www.facebook.com/makeupplusofficial
Twitter: @makeupplusapp
Instagram: @makeupplusapp
Device compatibility
Most MakeupPlus features are compatible with most devices. However, our AR feature requires at least 1GB of storage space and a minimum resolution of 480 x 854. If your device does not meet these specific requirements, the AR feature will not be available.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
MakeupPlus - Virtual Makeup
Developer
EVELAB INSIGHT HONG KONG LIMITED
Bundle ID
com.meitu.makeup
App Store URL
Open in App Store
Category
Photography
Content rating
Not found
Languages
Not found

Company

Website
Not found
Tagline
Not found
Description
Not found
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$4.4K/mo
Top-grossing rank
Not found
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found

Contacts & Socials

Socials
Not found
Email
Not found
Phone
Not found
Contact page
Not found
About page
Not found
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

Similar apps in Photography

Full revenue analysis
Read the article-style breakdown for MakeupPlus - Virtual Makeup: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Read deep-dive →