Retrica: Digicam Filter Camera
74
Quality Score
Strong
✍️ Bumetric analysis
“
This Android photography app targets users seeking vintage and analog camera effects, competing directly with apps like Huji Cam and VSCO that offer similar retro filter sets. Its substantial user rating count, approaching six million, alongside a solid average rating, indicates significant historical traction and a mature user base, suggesting it's well past the early growth stage. The app’s free monetization model, common in this category, often relies on in-app purchases for premium filter packs or advanced editing tools, or an ad-supported model. For photography apps, a typical upgrade path involves a one-time unlock for all features or a subscription for continuous access to new filters and cloud storage, with IAP often outperforming ad revenue for engaged users.
BU Score 74 · Strong — healthy traction. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
5 snapshots on record
Rating
3.5
Reviews
5,829,646 reviews
Forecast Revenue / mo
$700K
Snapshots tracked
5
since May 2026
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| ⚙ Photography complexity ×1.35 | +$20K |
| 🌐 Cross-platform reach (iOS + Android) | +$44K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$19.5M
↳ What it would sell for · not monthly revenue
Marketplace range $14.5M – $25.5M · 28× MRR multiple
💸
~156× return on build cost
Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 💎 IAP / freemium model base | 28× MRR |
| ⭐ ★ rating 3.5-4.0 (mixed) | -8% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
28× MRR
👥 Estimated audience size
699.5M
Lifetime downloads (US-equivalent)
Monthly active
104.5M
Daily active
26.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photography engagement | ~120 installs / rating |
| 🔁 Photography D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.25 |
DAU / MAU
25% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 58/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
5.3
Product Quality
7.0
Revenue Strength
5.8
Monetization Maturity
5.0
Defensibility
8.5
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 3.52★ across 5,829,646 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (5,829,646 ratings)METRIC | +$12,000 | |
| premiumREVIEW | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (12y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Retrica: Digicam Filter Camera
- Developer
- Retrica, Inc.
- Bundle ID
- com.venticake.retrica
- App Store URL
- Open in App Store
- Category
- Photography
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- retrica.co
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $700K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- $1.99 - $59.99 per item
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
🚀Update Frequency · Releases per Quarter5 releases tracked
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Retrica is a digicam filter camera app that recreates the Y2K CCD digital camera and 2000s point-and-shoot film look in real time. Retro color grading, film grain, and light leaks are applied before you shoot, not after. What you see in the viewfinder is what you save. 388 presets, 260+ of them free.
DIGICAM AND CCD PRESETS
Bring back the look of early 2000s digital cameras and disposable film: punchy saturated color, blown highlights, low-light grain, and the soft imperfection that modern phone cameras remove.… View full description on the official store →
DIGICAM AND CCD PRESETS
Bring back the look of early 2000s digital cameras and disposable film: punchy saturated color, blown highlights, low-light grain, and the soft imperfection that modern phone cameras remove.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v9.4🔄 updated 0d ago📂 Photography💰 Free📺 Ad-supported💎 IAP $1.99 - $59.99 per item
📅
What Worked™ · Development Pipeline
5 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
🔧
Shipped update — v9.3 → v9.4
→ 30 days after: rating −0.05★ · reviews −18,430 high confidence
2026-08
🔧
Shipped update — v9.1.3 → v9.3
→ 30 days after: rating −0.12★ · reviews −42,735 high confidence
2026-06
🔧
Shipped update — v9.1.2 → v9.1.3
→ 30 days after: rating −0.07★ · reviews −33,115 high confidence
2026-05
🔧
Shipped update — v9.0.1 → v9.1.2
→ 30 days after: rating −0.13★ · reviews −55,916 high confidence
2026-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.06★ · reviews −22,801 high confidence
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Retrica: Digicam Filter Camera: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Retrica, Inc.
View all →📦 Portfolio summaryMID studio
2apps·$714K/mocombined
⚠ Concentrated — top app contributes 98% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 5,829,646 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
7 answers · auto-generated from this app's public dataHow much does Retrica make per month?▴
Based on our ML-calibrated revenue forecast, Retrica earns approximately $700K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Retrica profitable?▴
With estimated build cost $125K and monthly revenue $700K, Retrica looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Retrica have?▴
Estimated audience: ~699.5M lifetime downloads, ~104.5M monthly active users, and ~26.0M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Retrica?▴
Browse the full Photography category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
How much would Retrica sell for?▴
Estimated acquisition value: $19.5M (marketplace range $14.5M – $25.5M). Calculated as 28× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
Who makes Retrica?▴
Retrica is published by Retrica, Inc. on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Retrica's BU Score?▴
Retrica has a BU Score of 74/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.