48
Quality Score
Emerging
Caribu by Mattel
✍️ bumetric analysis
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Caribu by Mattel is an Android app from Mattel in the Books & Reference category, currently rated 3.1★ across 2,002 ratings. Initial signal reads as early reviews are neutral, awaiting larger sample.
Quality Score is 48: Emerging (early traction worth watching). For a Books & Reference app, that means early traction worth watching. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Forecast Revenue / mo
$5K/mo
Range: $3K – $7K
medium confidenceMID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
📊
BU Investment Matrix
Weak · 51/100MID TIERbelow benchmarksRevenue Strength
3.7
Product Quality
5.6
Market Position
0.0
Growth Velocity
5.0
Defensibility
9.4
Operational Safety
7.0
Founder Strength
6.3
Monetization Maturity
4.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 3.1★ across 2,002 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: last update 341d ago — slow cadence.
- ⚠️ Risk: Moderate — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
🧪
Tech & Domain Intel — mattel.com
- Mail provider
- Microsoft 365
- Tech stack
- Meta (Facebook) Ads · Shopify · Microsoft 365 · AWS SES · Apple Pay / Sign in with Apple · OpenAI · Atlassian (Jira/Confluence) · Stripe
Derived from public RDAP + DNS TXT records (no scraping, no login).
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Low install base (2,002 ratings)METRIC | +$1,500 | |
| Below-average rating (3.1★)METRIC | −$1,500 | |
| Established app (7y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v4.1.6🔄 updated 11mo ago📂 Books & Reference💰 Free💎 IAP $2.99 - $79.99 per item🚀 Launched 2018 (7y old)
📝 About this app
Caribu (by Mattel) is the award-winning app that brings families together for interactive, educational, and entertaining virtual playdates!
Caribu has created video calling for families with a library of thousands of books, activities, games, and coloring books that will keep children engaged for hours. On Caribu video calls, kids can draw, read bedtime stories, solve puzzles, play memory and learning games, make recipes, use digital sticker packs to create new stories, and even view famous artwork together in a real-time video call, no matter how far apart you are.… View full description on the official store →
Caribu has created video calling for families with a library of thousands of books, activities, games, and coloring books that will keep children engaged for hours. On Caribu video calls, kids can draw, read bedtime stories, solve puzzles, play memory and learning games, make recipes, use digital sticker packs to create new stories, and even view famous artwork together in a real-time video call, no matter how far apart you are.… View full description on the official store →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Caribu by Mattel
- Developer
- Mattel
- Bundle ID
- com.caribu.Caribu
- App Store URL
- Open in App Store
- Category
- Books & Reference
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- mattel.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $655/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- $2.99 - $79.99 per item
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth2,002 ratings+44% lifetimeShow 3-year history estimate ▾
Tracked (1 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
More by Mattel
View all →📦 Portfolio summaryINDIE studio
11apps·$6K/mocombined
✓ Diversified — top app contributes 21%; risk spread across portfolio
Full revenue analysis
Read the article-style breakdown for Caribu by Mattel: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.