69
BU Score
Solid
SmartRewards: Cumberland Farms
✍️ bumetric analysis
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SmartRewards: Cumberland Farms is an Android app from Cumberland Farms in the Lifestyle category, currently rated 4.1★ across 35,397 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Our BU Score puts it at 69: Solid (established niche player). For a Lifestyle app, that means established niche player.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (35,397 ratings)METRIC | +$5,500 | |
| Mature app (14y old)METRIC | +$1,500 | |
| Good rating (4.1★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →🔖 vVaries with device🔄 updated 2w ago📂 Lifestyle💰 Free🚀 Launched 2012 (14y old)
📝 About this app
SmartRewards - Earn & Redeem Rewards Your Way
$1 Rewards Made Simple:
• Earn 1 Point per:
• $1 spent in store on eligible items
• 1 gallon of fuel pumped
• 1 pack of tobacco and nicotine purchase, where eligible
• Get $1 Reward for every 25 Points earned
• Redeem Rewards when YOU want by tapping “Activate My Reward” in
the app
• Save 10¢ / gallon every fill-up (up to 20 gallons w/ linked bank account)
• Enjoy 99¢ Drinks (in select states)
• Get special birthday Rewards… View full description on the official store →
$1 Rewards Made Simple:
• Earn 1 Point per:
• $1 spent in store on eligible items
• 1 gallon of fuel pumped
• 1 pack of tobacco and nicotine purchase, where eligible
• Get $1 Reward for every 25 Points earned
• Redeem Rewards when YOU want by tapping “Activate My Reward” in
the app
• Save 10¢ / gallon every fill-up (up to 20 gallons w/ linked bank account)
• Enjoy 99¢ Drinks (in select states)
• Get special birthday Rewards… View full description on the official store →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- SmartRewards: Cumberland Farms
- Developer
- Cumberland Farms
- Bundle ID
- com.cumberlandfarms.mobile
- App Store URL
- Open in App Store
- Category
- Lifestyle
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- www.cumberlandfarms.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.4K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
📈Ratings growth35,397 ratings+13% lifetimeShow 3-year history estimate ▾
Tracked (1 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
Full revenue analysis
Read the article-style breakdown for SmartRewards: Cumberland Farms: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
📊
BU Investment Matrix
Weak · 49/100below benchmarksRevenue Strength
3.1
Product Quality
8.2
Market Position
0.0
Growth Velocity
5.0
Defensibility
6.0
Operational Safety
10.0
Founder Strength
5.8
Monetization Maturity
1.0
- 💰 Revenue: Modest ($1K/mo, trajectory unclear).
- ⭐ Quality: 4.11★ across 35,397 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $24K-$43K. Portfolio play ($13K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
🧪
Tech & Domain Intel — cumberlandfarms.com
- Tech stack
- Mailgun · Microsoft 365 · Atlassian (Jira/Confluence) · Anthropic
Derived from public RDAP + DNS TXT records (no scraping, no login).