How much does Plenty of Fish make per month?

Based on our ML-calibrated revenue forecast, Plenty of Fish earns approximately $5.2K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like Plenty of Fish?

Browse the full Social category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Who makes Plenty of Fish?

Plenty of Fish is published by Plentyoffish Media ULC on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Plenty of Fish's BU Score?

Plenty of Fish has a BU Score of 73/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Plenty of Fish : Dating App

Quality Score

Strong

Plenty of Fish : Dating App

Name: Plenty of Fish : Dating App — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Plenty of Fish : Dating App revenue, Plenty of Fish : Dating App app analytics, mobile app revenue estimate, Social revenue, Android app revenue

High confidence

3.7 ✍️ Editor

✍️ bumetric analysis

“

Plenty of Fish targets the broad, mainstream online dating market, directly competing with established players like Tinder, Bumble, and Hinge. Its substantial user base, evidenced by over 1.6 million ratings, indicates significant traction and a mature product in the growth stage, rather than early adoption. Despite being a free app, this volume of engagement suggests a strong potential for monetization through premium subscriptions or enhanced features. In the social dating category, a common monetization strategy involves offering tiered IAP subscriptions for benefits like unlimited messaging, profile boosts, or seeing who liked you. This allows free users to experience the core value proposition while converting engaged users into paying customers for an improved experience. The challenge for Plenty of Fish is to optimize these premium offerings to drive conversions within its massive free user base.

BU Score 73 · Strong — healthy traction. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Monthly revenue · now vs forecast

● Right now

$5.2K

per month

→

12-mo forecast

$5.3K – $11.2K

per month

→

24-mo forecast

$6.6K – $19.8K

per month

MID tier

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

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idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

ONE-TIME · BUILD💰 Estimated build cost

$135K

↳ What it cost to build · not monthly revenue

Likely range $100K – $180K

$25K · MVP floor$100K · indie scale$500K+ · studio build

📈Pays back in ~2.2y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱MVP baseline (design + 1-store ship)	+$28K
📱5 unique screens × $4.5K	+$22K
⚙Social complexity ×1.70	+$35K
🌐Cross-platform reach (iOS + Android)	+$47K

Total estimate$135K

ONE-TIME · EXIT VALUE💵 Estimated acquisition value

$75K

↳ What it would sell for · not monthly revenue

Marketplace range $50K – $100K · 16× MRR multiple

💸~0.6× build cost (under-water)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺Ad-supported base	15× MRR
⭐★ rating 3.5-4.0 (mixed)	-8%
🏷Social category multiple	+5%
⭐Mature user base (1M+ ratings)	+8%

Final multiple16× MRR

👥 Estimated audience size

151.0M

Lifetime downloads (US-equivalent)

Monthly active

37.5M

Daily active

20.5M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲Social engagement	~90 installs / rating
🔁Social D30 retention	25%
📍DAU / MAU stickiness	0.55

DAU / MAU55% sticky

🛠 Estimated tech stack

🤖

Native Android (Kotlin)

High confidence · 80%

Also possible

Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

🏷Category context	Social
📦Compact Android bundle	→ Native Kotlin

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$5.2K/mo · ML-estimated from 234 triggers

Growth rate

+4.0% MoM · MID tier baseline (compound monthly)

Direction

Headwinds: low defensibility moat

6 months

$4.9K – $8.1K

12 months

$5.3K – $11.2K

24 months

$6.6K – $19.8K

Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Below median · 42/100MID TIERunderperforming peers

Growth Velocity

5.0

Founder Strength

4.7

Product Quality

7.3

Revenue Strength

3.7

Monetization Maturity

1.0

Defensibility

2.0

Market Position

0.0

Operational Safety

10.0

💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
⭐ Quality: 3.66★ across 1,680,621 reviews — solid.
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $92K-$164K.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Plenty of Fish : Dating App
Developer: Plentyoffish Media ULC
Bundle ID: com.pof.android
App Store URL: Open in App Store
Category: Social
Content rating: Not found
Languages: Not found

Company

Website: Not found
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $5.2K/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

The best dating app to let you really be you and choose how you want to date online.

Are you ready to start dating better? At Plenty of Fish, we're on a mission to be your ultimate online dating wingmate. We're here to help you effortlessly connect with cool local singles and find meaningful relationships. Whether you’re new to dating or just seeking a fresh start, we’ve got you covered. Meet people who share your interests and values and start building those genuine connections!… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 v5.63.0.1516574🔄 updated 0d ago📂 Social💰 Free

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Plenty of Fish : Dating App: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →