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DANA Indonesia Digital Wallet

85
Quality Score
Excellent

DANA Indonesia Digital Wallet

High confidence
4.5 ✍️ Editor
✍️ bumetric analysis

DANA Indonesia Digital Wallet targets the broad Indonesian digital payments market, directly competing with established players like GoPay, OVO, and ShopeePay by offering a comprehensive suite of cashless transactions, including QRIS, bank transfers, and e-wallet top-ups. The app’s substantial rating average from nearly ten million reviews indicates significant user adoption and strong market traction, suggesting it’s a mature product with a well-established user base. This volume of engagement points to a late-growth or early-maturity stage, where user acquisition is likely stable, and retention becomes a key focus. In the finance category, a common monetization observation for free apps is the strategic use of transaction fees or premium subscription tiers for advanced features, rather than direct IAP, leveraging the high transaction volume to generate revenue.

BU Score 85 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Monthly revenue · now vs forecast
● Right now
$8.0K
per month
12-mo forecast
$8.3K – $17.3K
per month
24-mo forecast
$10.2K – $30.7K
per month
MID tier
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📊 Performance Tracking LIVE

Loading…
idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
ONE-TIME · BUILD 💰 Estimated build cost
$125K
What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor $100K · indie scale $500K+ · studio build
📈 Pays back in ~1.3y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes
🧱 MVP baseline (design + 1-store ship) +$28K
📱 5 unique screens × $4.5K +$22K
Finance complexity ×1.60 +$30K
🌐 Cross-platform reach (iOS + Android) +$44K
Total estimate $125K
ONE-TIME · EXIT VALUE 💵 Estimated acquisition value
$150K
What it would sell for · not monthly revenue
Marketplace range $125K – $200K · 20× MRR multiple
💸 ~1.2× build cost (break-even+)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built
📺 Ad-supported base 15× MRR
★ rating ≥ 4.4 (solid) +8%
🏷 Finance category multiple +15%
Mature user base (1M+ ratings) +8%
Final multiple 20× MRR
👥 Estimated audience size
593.5M
Lifetime downloads (US-equivalent)
Monthly active
166.0M
Daily active
66.0M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it
📲 Finance engagement ~60 installs / rating
🔁 Finance D30 retention 28%
📍 DAU / MAU stickiness 0.40
DAU / MAU 40% sticky
🛠 Estimated tech stack
🤖
Native Android (Kotlin)
High confidence · 80%
Also possible
Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read
🏷 Category context Finance
📦 Compact Android bundle → Native Kotlin
🔬

How we forecast this revenue

MEDIUM CONFIDENCE
Baseline
$8.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: low defensibility moat
6 months
$7.6K – $12.6K
12 months
$8.3K – $17.3K
24 months
$10.2K – $30.7K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊

BU Investment Matrix

Below median · 45/100MID TIERunderperforming peers
GrowthFounderQualityRevenueMonetiz.MoatMarketSafety
Growth Velocity
5.0
Founder Strength
4.9
Product Quality
9.1
Revenue Strength
3.9
Monetization Maturity
1.0
Defensibility
2.0
Market Position
0.0
Operational Safety
10.0
  • 💰 Revenue: Modest — $5K - $11K/mo · MID tier · medium confidence, trajectory unclear.
  • ⭐ Quality: 4.54★ across 9,896,142 reviews — exceptional (top 1% in category).
  • 📍 Market: Not yet charting in any of the 9 monitored markets.
  • 📈 Growth: Insufficient signal to assess trajectory.
  • ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $143K-$255K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 3 of 3 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
High install base (9,896,142 ratings)METRIC
+$12,000
Excellent rating (4.5★)METRIC
+$2,200
Ad-supported / freemiumMETRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
DANA Indonesia Digital Wallet
Developer
PT Espay Debit Indonesia Koe
Bundle ID
id.dana
App Store URL
Open in App Store
Category
Finance
Content rating
Not found
Languages
Not found

Company

Website
Not found
Tagline
Not found
Description
Not found
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$8.0K/mo
Top-grossing rank
Not found
All-time revenue
Not found
Pricing
Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.
AI Revenue EstimateCONFIDENCE: LOW
Publicly available sources, including Sensor Tower, Statista, and company profiles, do not provide specific, verifiable revenue figures for DANA Indonesia Digital Wallet by PT Espay Debit Indonesia Koe. While DANA has reported significant user growth (approaching 200 million users in 2024) and over 99% year-over-year revenue growth in 2024, a definitive base revenue number is not disclosed. The company's revenue model is primarily based on transaction fees and premium services for businesses. One source mentioned a 'Revenue, 38M' figure, but its context was ambiguous and not corroborated as a clear annual revenue.
Sources mentioned: Sensor Tower, Statista, Bitscale, Preqin, Asian Banking & Finance, Fintech News Singapore, LeadIQ, Knowledge Source
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

It’s time to skip the hassle of any transactions with DANA. Proven #BukanDompetBiasa, DANA enables you to navigate the modern world of cashless and card-less transactions with safe & secure. Making it easier for you to transact, from scanning QRIS, sending money to bank accounts such as BCA, BRI, BNI, mandiri & more, to topping up e-wallet balance like GoPay, OVO & ShopeePay balance, as well as saving your bank cards in the app & use the saved bank cards for any transactions.

Free DANA Balance Top Up
No more worrying about admin fees when you want to top up your DANA Balance.… View full description on the official store →
App Specs
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🔖 v2.123.2🔄 updated 0d ago📂 Finance💰 Free
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📝 Description

95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for DANA Indonesia Digital Wallet: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Read deep-dive →

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About this analysis
ZCAnalyzed by Zakhar Chumak · founder, bumetric·Full methodology·High confidence

Why high confidence: 9,896,142 ratings · no founder-verified revenue (model estimate only).

Frequently Asked Questions

4 answers · auto-generated from this app's public data
How much does DANA Indonesia Digital Wallet make per month?
Based on our ML-calibrated revenue forecast, DANA Indonesia Digital Wallet earns approximately $8.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like DANA Indonesia Digital Wallet?
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes DANA Indonesia Digital Wallet?
DANA Indonesia Digital Wallet is published by PT Espay Debit Indonesia Koe on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is DANA Indonesia Digital Wallet's BU Score?
DANA Indonesia Digital Wallet has a BU Score of 85/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.