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Wish: Shop and Save

Wish: Shop and Save
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93
Quality Score
Transcendent

Wish: Shop and Save

High confidence
4.7 ✍️ Editor
✍️ bumetric analysis
“

This app targets the discount e-commerce niche, directly competing with platforms like Temu and AliExpress by offering a vast array of low-cost goods from various global suppliers. Its substantial user rating, derived from over 14 million submissions, signals significant market traction and a mature product. This volume of feedback indicates a well-established user base, suggesting the app is past its initial growth phase and is now focused on retention and expanding its product catalog. For this free-to-download category, revenue is primarily driven by transaction fees and potentially premium shipping options or seller-promoted listings. A common monetization observation in this space is the reliance on high transaction volume at low margins, with success tied to efficient logistics and competitive pricing, often supplemented by in-app advertising for third-party products or services to diversify revenue streams.

BU Score 93 · Transcendent — category-leading momentum. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Monthly revenue · now vs forecast
● Right now
$11.8K
per month
→
12-mo forecast
$12.2K – $25.5K
per month
→
24-mo forecast
$15.1K – $45.3K
per month
MID tier
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📊 Performance Tracking LIVE

Loading…
idle
0%
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD 💰 Estimated build cost
$80K
↳ What it cost to build · not monthly revenue
Likely range $60K – $110K
$25K · MVP floor $100K · indie scale $500K+ · studio build
📈 Pays back in ~7 months at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes
🧱 MVP baseline (design + 1-store ship) +$28K
📱 5 unique screens × $4.5K +$22K
🌐 Cross-platform reach (iOS + Android) +$27K
Total estimate $80K
ONE-TIME · EXIT VALUE 💵 Estimated acquisition value
$200K
↳ What it would sell for · not monthly revenue
Marketplace range $150K – $275K · 18× MRR multiple
💸 ~2.5× return on build cost

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built
📺 Ad-supported base 15× MRR
⭐ ★ rating ≥ 4.4 (solid) +8%
⭐ Mature user base (1M+ ratings) +8%
Final multiple 18× MRR
👥 Estimated audience size
2158.5M
Lifetime downloads (US-equivalent)
Monthly active
323.5M
Daily active
64.5M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it
📲 category engagement ~150 installs / rating
🔁 category D30 retention 15%
📍 DAU / MAU stickiness 0.20
DAU / MAU 20% sticky
🛠 Estimated tech stack
🤖
Native Android (Kotlin)
High confidence · 80%
Also possible
Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read
🏷 Category context category
📦 Compact Android bundle → Native Kotlin
🔬

How we forecast this revenue

MEDIUM CONFIDENCE
Baseline
$11.8K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: low defensibility moat
6 months
$11.2K – $18.6K
12 months
$12.2K – $25.5K
24 months
$15.1K – $45.3K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊

BU Investment Matrix

Below median · 46/100MID TIERunderperforming peers
GrowthFounderQualityRevenueMonetiz.MoatMarketSafety
Growth Velocity
5.0
Founder Strength
5.1
Product Quality
9.4
Revenue Strength
4.1
Monetization Maturity
1.0
Defensibility
2.0
Market Position
0.0
Operational Safety
10.0
  • 💰 Revenue: Modest — $8K - $17K/mo · MID tier · medium confidence, trajectory unclear.
  • ⭐ Quality: 4.68★ across 14,392,505 reviews — exceptional (top 1% in category).
  • 📍 Market: Not yet charting in any of the 9 monitored markets.
  • 📈 Growth: Insufficient signal to assess trajectory.
  • ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $212K-$377K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 3 of 3 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
High install base (14,392,505 ratings)METRIC
+$12,000
Excellent rating (4.7★)METRIC
+$2,200
Ad-supported / freemiumMETRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Wish: Shop and Save
Developer
Wish US Holdings LLC
Bundle ID
com.contextlogic.wish
App Store URL
Not found
Category
Not found
Content rating
Not found
Languages
Not found

Company

Website
Not found
Tagline
Not found
Description
Not found
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$11.8K/mo
Top-grossing rank
Not found
All-time revenue
Not found
Pricing
Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: HIGH
The Android app "Wish: Shop and Save" does not generate direct revenue through in-app purchases. It serves as a primary interface for the Wish e-commerce platform (wish.com), which reported monthly sales of approximately $4 million in April 2026 and annual sales of $65 million in 2025.
Sources mentioned: Sensor Tower, ECDB, Business of Apps, PESTEL Analysis, ElectroIQ, Wikipedia
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Wish is home to deals on millions of items from around the world. The destination for home and life - discover everything from everyday basics, hobbies & DIY, fashion for all, the latest in tech, to the wonderfully unexpected - and everything in-between, at prices likely to make you smile! The Wish app is the internet’s best-kept secret for affordable online shopping.

DESTINATION FOR HOME AND LIFE 🏠🪴
Fuel your free time with a little bit of everything from electronics, fashion, automotive gear, wellness, home essentials, unique decor, the intentionally surprising, and much, much more.… View full description on the official store →
App Specs
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🔖 v24.37.18🔄 updated 0d ago💰 Free
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📝 Description

95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Wish: Shop and Save: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Read deep-dive →
About this analysis
ZCAnalyzed by Zakhar Chumak · founder, bumetric·Full methodology·High confidence

Why high confidence: 14,392,505 ratings · no founder-verified revenue (model estimate only).

❓ Frequently Asked Questions

3 answers · auto-generated from this app's public data
How much does Wish make per month?▴
Based on our ML-calibrated revenue forecast, Wish earns approximately $11K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Who makes Wish?▴
Wish is published by Wish US Holdings LLC on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Wish's BU Score?▴
Wish has a BU Score of 93/100 (Transcendent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.