23andMe - DNA Testing — full revenue & growth history

📊 Tracking summary

Tracked since

2024-02-29

160 snapshots captured

Events detected

cause-and-effect changes

Current rating

4.81★

552,233 reviews

Current revenue

$4.1K /mo

ML forecast or verified

📈 Reviews growth with event markers

Cumulative review count over time. Each marker (🚀⭐💲🔄🔧📈📊📦) is a detected event — click anything in the timeline below to scroll to its row.

📅 What Worked™ · full timeline (13 events)

Every detected change in 23andMe - DNA Testing since we started tracking. Each event shows the cause (what changed) and effect (measured impact over 30 days after). Confidence chip flags whether the attribution is clean or muddied by co-occurring events.

2026-06

🔧

Shipped update — v15.20.0 → v15.27.0

→ 30 days after: reviews +3,341 medium confidence

2026-04

🔧

Shipped update — v? → v15.20.0

→ 30 days after: reviews +1,250 high confidence

2026-04

⭐

Rating ↑ 2.79 → 4.82 (improved 2.03★)

→ 30 days after: reviews +1,250 high confidence

2026-04

📈

Crossed 1,000 ratings — social-proof flywheel kicking in

→ 30 days after: reviews +1,250 high confidence

2026-03

📈

Crossed 500 ratings — social-proof flywheel kicking in

→ 30 days after: revenue +$5.2K/mo · rating +2.04★ · reviews +549,755 high confidence

2024-05

📈

Crossed 100 ratings — social-proof flywheel kicking in

→ 30 days after: rating +0.17★ · reviews +19 medium confidence

2024-05

📈

Crossed 100 ratings — social-proof flywheel kicking in

→ 30 days after: rating +0.12★ · reviews +39 medium confidence

2024-03

📈

Crossed 50 ratings — social-proof flywheel kicking in

→ 30 days after: reviews +21 high confidence

2024-03

📈

Crossed 50 ratings — social-proof flywheel kicking in

→ 30 days after: rating +0.24★ · reviews +47 high confidence

2024-02

🚀

First tracked snapshot — initial data captured

→ 30 days after: rating +0.23★ · reviews +26 high confidence

2024-02

⭐

Rating ↑ 1.14 → 1.63 (improved 0.49★)

→ 30 days after:

2024-02

📈

Crossed 10 ratings — social-proof flywheel kicking in

→ 30 days after:

2024-02

🚀

First tracked snapshot — initial data captured

→ 30 days after:

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