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Affirm: Pay over time icon
📅 Development History

Affirm: Pay over time

by Affirm, Inc. · Shopping · View full /p/ profile →

📊 Tracking summary

Tracked since
2025-10-09
506 snapshots captured
Events detected
15
cause-and-effect changes
App Store rating
4.87★
1,713,814 ratings from App Store
Current revenue
$19.5K /mo
Estimated or reported monthly revenue

📈 Reviews growth with event markers

Cumulative review count over time. Each marker (🚀⭐💲🔄🔧📈📊📦) is a detected event — click anything in the timeline below to scroll to its row.

1 1,714,585 2025-10-09 2026-09-15 🔧 🔧 🔧 📦 🔧 ⭐ 🔄 📈 📈 📈 📈 📈 ⭐ 🚀 ⭐

📅 What Worked™ · full timeline (15 events)

Every detected change in Affirm: Pay over time since we started tracking. Each event shows the cause (what changed) and effect (measured impact over 30 days after). Confidence chip flags whether the attribution is clean or muddied by co-occurring events.

2026-09
🔧
Shipped update — v4.84.2 → v4.95.1
→ 30 days after: reviews +83 medium confidence
2026-08
🔧
Shipped update — v4.80.2 → v4.84.2
→ 30 days after: reviews +469 medium confidence
2026-07
🔧
Shipped update — v4.70.2 → v4.80.2
→ 30 days after: revenue +$9.2K/mo · reviews +506 high confidence
2026-06
📦
Bundle ↑ 105MB → 183MB — likely major code refresh
→ 30 days after: revenue +$9.2K/mo · reviews +120 medium confidence
2026-06
🔧
Shipped update — v4.58.3 → v4.70.2
→ 30 days after: revenue +$9.2K/mo · reviews +365 medium confidence
2026-05
⭐
Rating ↑ 3.50 → 4.87 (improved 1.37★)
→ 30 days after: reviews +245 high confidence
2026-05
🔄
Monetization changed: freemium → free
→ 30 days after: reviews +245 high confidence
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$10.3K/mo · rating +0.23★ · reviews +1,706,048 medium confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$10.3K/mo · rating +0.22★ · reviews +1,706,051 medium confidence
2025-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.16★ · reviews +155 high confidence
2025-10
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +137 high confidence
2025-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +2.28★ · reviews +119 low confidence
2025-10
⭐
Rating ↓ 3.00 → 2.33 (dropped 0.67★)
→ 30 days after: rating +2.30★ · reviews +118 low confidence
2025-10
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +2.25★ · reviews +112 medium confidence
2025-10
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
→ 30 days after: rating +2.25★ · reviews +112 medium confidence

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