2026-09
•
Refreshed store screenshots — 6 of 6 updated
→ 30 days after:
📊 Tracking summary
Tracked since
2025-01-27
Events detected
20
App Store rating
4.82★
Current revenue
$28.8K
/mo
📈 Reviews growth with event markers
Cumulative review count over time. Each marker (🚀⭐💲🔄🔧📈📊📦) is a detected event — click anything in the timeline below to scroll to its row.
📅 What Worked™ · full timeline (20 events)
Every detected change in Callie: Make Gifting Unique since we started tracking. Each event shows the cause (what changed) and effect (measured impact over 30 days after). Confidence chip flags whether the attribution is clean or muddied by co-occurring events.
2026-09
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after:
2026-09
🔧
Shipped update — v1.9.3 → v1.9.8
→ 30 days after:
reviews +122
low confidence
2026-08
•
Refreshed store screenshots — 4 of 4 updated
→ 30 days after:
reviews +122
medium confidence
2026-08
🔧
Shipped update — v1.8.8 → v1.9.3
→ 30 days after:
revenue +$10.3K/mo · reviews +212
low confidence
2026-07
•
Refreshed store screenshots — 6 of 6 updated
→ 30 days after:
revenue +$10.3K/mo · reviews +90
medium confidence
2026-07
🔧
Shipped update — v1.7.9 → v1.8.8
→ 30 days after:
revenue +$10.3K/mo · reviews +158
low confidence
2026-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after:
reviews +68
medium confidence
2026-05
⭐
Rating ↑ 3.61 → 4.82 (improved 1.21★)
→ 30 days after:
reviews +68
medium confidence
2026-03
⭐
Rating ↓ 4.30 → 3.61 (dropped 0.69★)
→ 30 days after:
revenue −$279K/mo · rating +0.52★ · reviews +147
medium confidence
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after:
revenue +$856/mo
high confidence
2026-03
⭐
Rating ↑ 3.58 → 4.30 (improved 0.72★)
→ 30 days after:
revenue +$856/mo
high confidence
2025-08
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after:
revenue +$1.9K/mo · rating +0.29★
high confidence
2025-05
⭐
Rating ↑ 2.14 → 2.78 (improved 0.64★)
→ 30 days after:
2025-05
⭐
Rating ↑ 2.14 → 2.50 (improved 0.36★)
→ 30 days after:
revenue +$1.0K/mo · rating +0.64★
high confidence
2025-04
⭐
Rating ↑ 1.00 → 2.14 (improved 1.14★)
→ 30 days after:
revenue +$1.0K/mo · rating +0.64★
medium confidence
2025-04
⭐
Rating ↑ 1.80 → 2.33 (improved 0.53★)
→ 30 days after:
revenue +$2.7K/mo · rating +1.78★ · reviews +6
low confidence
2025-04
⭐
Rating ↑ 1.00 → 1.80 (improved 0.80★)
→ 30 days after:
revenue +$2.7K/mo · rating +1.78★ · reviews +6
low confidence
2025-01
🚀
First tracked snapshot — initial data captured
→ 30 days after:
revenue +$352/mo
medium confidence
2025-01
🚀
First tracked snapshot — initial data captured
→ 30 days after:
revenue +$352/mo
medium confidence
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