first direct — full revenue & growth history

📊 Tracking summary

Tracked since

2018-02-21

23 snapshots captured

Events detected

cause-and-effect changes

Current rating

4.86★

1,921 reviews

Current revenue

$18.7K /mo

ML forecast or verified

📈 Reviews growth with event markers

Cumulative review count over time. Each marker (🚀⭐💲🔄🔧📈📊📦) is a detected event — click anything in the timeline below to scroll to its row.

📅 What Worked™ · full timeline (8 events)

Every detected change in first direct since we started tracking. Each event shows the cause (what changed) and effect (measured impact over 30 days after). Confidence chip flags whether the attribution is clean or muddied by co-occurring events.

2026-07

🔧

Shipped update — v5.18.0 → v5.20.0

→ 30 days after: revenue +$18.4K/mo · reviews +8 medium confidence

2026-05

🔄

Monetization changed: freemium → free

→ 30 days after: reviews +10 high confidence

2026-03

📈

Crossed 50 ratings — social-proof flywheel kicking in

→ 30 days after: revenue +$286/mo · rating +0.94★ · reviews +451,388 high confidence

2026-03

⭐

Rating ↑ 3.86 → 4.80 (improved 0.94★)

→ 30 days after: revenue +$286/mo · rating +0.94★ · reviews +451,388 high confidence

2020-09

⭐

Rating ↓ 4.56 → 4.20 (dropped 0.36★)

→ 30 days after:

2020-09

📈

Crossed 10 ratings — social-proof flywheel kicking in

→ 30 days after:

2020-02

⭐

Rating ↓ 5.00 → 4.50 (dropped 0.50★)

→ 30 days after: rating +0.06★ high confidence

2018-02

🚀

First tracked snapshot — initial data captured

→ 30 days after:

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