30K iOS Apps Tracked Updated 1 min ago Revenue Forecasts
Add an app Create Account Sign In
Home
iOS Apps
iOS Apps LIVE
All iOS Apps 30K Games Productivity Health & Fitness Finance Photo & Video Social Networking
Android Apps
Android Apps LIVE
All Android Apps 1.2M Tools Games Entertainment Photography Finance Education Music & Audio Personalization
Northwestern Mutual icon
📅 Development History

Northwestern Mutual

by Northwestern Mutual · Finance · View full /p/ profile →

📊 Tracking summary

Tracked since
2016-07-31
96 snapshots captured
Events detected
13
cause-and-effect changes
Current rating
4.82★
10,274 reviews
Current revenue
$22.5K /mo
ML forecast or verified

📈 Reviews growth with event markers

Cumulative review count over time. Each marker (🚀⭐💲🔄🔧📈📊📦) is a detected event — click anything in the timeline below to scroll to its row.

11 10,747 2016-07-31 2026-07-04 🔧 📈 🔧 📈 ⭐ 📈 📈 📈 ⭐ ⭐ 🚀 📈 🚀

📅 What Worked™ · full timeline (13 events)

Every detected change in Northwestern Mutual since we started tracking. Each event shows the cause (what changed) and effect (measured impact over 30 days after). Confidence chip flags whether the attribution is clean or muddied by co-occurring events.

2026-06
🔧
Shipped update — v7.36.0 → v7.39.0
→ 30 days after: reviews +473 medium confidence
2026-05
📈
Crossed 10,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +473 low confidence
2026-05
🔧
Shipped update — v? → v7.36.0
→ 30 days after: reviews +775 low confidence
2026-04
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +302 high confidence
2026-04
⭐
Rating ↑ 2.79 → 4.81 (improved 2.02★)
→ 30 days after: reviews +302 high confidence
2019-10
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after:
2019-10
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +6 high confidence
2018-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after:
2017-04
⭐
Rating ↓ 4.18 → 3.55 (dropped 0.63★)
→ 30 days after:
2016-11
⭐
Rating ↓ 4.67 → 4.14 (dropped 0.53★)
→ 30 days after:
2016-07
🚀
First tracked snapshot — initial data captured
→ 30 days after:
2016-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after:
2016-07
🚀
First tracked snapshot — initial data captured
→ 30 days after:

💡 Want to grow this app's revenue?

Get a free AI ASO audit — title, subtitle, description, screenshots all reviewed and rewritten for higher conversion.

Run free AI audit →
← Back to Northwestern Mutual full profile