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PrettyLittleThing icon
📅 Development History

PrettyLittleThing

by PRETTYLITTLETHING.COM LIMITED · Shopping · View full /p/ profile →

📊 Tracking summary

Tracked since
2021-12-24
87 snapshots captured
Events detected
20
cause-and-effect changes
App Store rating
4.69★
34,841 ratings from App Store
Current revenue
— /mo
Estimated or reported monthly revenue

📈 Reviews growth with event markers

Cumulative review count over time. Each marker (🚀⭐💲🔄🔧📈📊📦) is a detected event — click anything in the timeline below to scroll to its row.

3 144,456 2021-12-24 2026-09-16 🔧 🔧 🔧 • 🔧 🔄 ⭐ 📈 📈 📈 📈 📈 📈 ⭐ ⭐ ⭐ 📈 ⭐ 🚀 🚀

📅 What Worked™ · full timeline (20 events)

Every detected change in PrettyLittleThing since we started tracking. Each event shows the cause (what changed) and effect (measured impact over 30 days after). Confidence chip flags whether the attribution is clean or muddied by co-occurring events.

2026-09
🔧
Shipped update — v80.14.1 → v80.17.1
→ 30 days after: reviews +853 medium confidence
2026-08
🔧
Shipped update — v80.12.1 → v80.14.1
→ 30 days after: reviews +1,709 high confidence
2026-07
🔧
Shipped update — v80.9.4 → v80.12.1
→ 30 days after: reviews +1,466 medium confidence
2026-06
•
Updated 2 store screenshots
→ 30 days after: reviews +610 medium confidence
2026-06
🔧
Shipped update — v80.8.0 → v80.9.4
→ 30 days after: reviews +1,195 medium confidence
2026-05
🔄
Monetization changed: freemium → free
→ 30 days after: reviews +585 high confidence
2026-03
⭐
Rating ↑ 1.70 → 4.40 (improved 2.70★)
→ 30 days after: rating +2.71★ · reviews +143,961 medium confidence
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: rating +2.71★ · reviews +143,961 medium confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: rating +2.71★ · reviews +143,961 medium confidence
2023-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +18 high confidence
2023-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +19 high confidence
2022-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.09★ high confidence
2022-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.24★ · reviews +13 high confidence
2022-03
⭐
Rating ↑ 1.81 → 2.57 (improved 0.76★)
→ 30 days after:
2022-02
⭐
Rating ↑ 1.40 → 1.81 (improved 0.41★)
→ 30 days after: rating +0.76★ · reviews +14 high confidence
2022-01
⭐
Rating ↑ 1.00 → 1.40 (improved 0.40★)
→ 30 days after: rating +0.41★ · reviews +11 high confidence
2022-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.41★ · reviews +11 high confidence
2022-01
⭐
Rating ↑ 1.25 → 1.60 (improved 0.35★)
→ 30 days after: rating +0.81★ · reviews +18 high confidence
2021-12
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +0.40★ · reviews +7 medium confidence
2021-12
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +0.40★ · reviews +7 medium confidence

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