80
BU Score
Excellent
Square Appointments
✍️ BU Analytics Review
“
Square Appointments is an iOS app from Block, Inc. in the Business category, currently rated 4.9★ across 195,565 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Our BU Score puts it at 80 — Excellent (strong product-market fit). For a Business app, that means strong product-market fit.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (195,565 ratings)METRIC | +$12,000 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| Mature app (10y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Localized (5 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 788 MB🔞 4+📱 iOS 16.0+🔖 v7.7🔄 updated 2d ago🌐 CA, EN, FR, JA, ES📂 Business💰 Paid🚀 Launched 2015 (10y old)
📝 About this app
Square Appointments is an all-in-one solution for booking and scheduling appointments, sending reminders, and accepting payments.
► THE ALL-IN ONE POINT OF SALE FOR BOOKING, PAYMENTS, AND MORE
It has everything you need to run your business from anywhere: online booking that’s easy for you and your customers, a point of sale that tracks customer details, and a secure, fast payment system. There are three monthly plans: Free, Plus, and Premium, and each is on a per-location basis. Custom pricing is available for businesses that process over $250K in annual revenue.
► NO CREDIT CARD REQUIRED, NO LONG-TERM COMMITMENTS
Get 24/7 online booking, automatic appointment reminders, seamless payment processing, and no-show protection with Square Appointments for iPhone, iPad, and desktop. This is especially beneficial for barbershops and nail salons that need to manage appointments efficiently.
► PRICING PLANS TO FIT YOUR BUSINESS
Pricing for Square Appointments is based on the features that fit your business best. There are three monthly plans: Free, Plus, and Premium, and each is on a per-location basis. Custom pricing is available for businesses that process over $250K in annual revenue.
► LET CLIENTS BOOK 24/7
No website? No problem—Square Appointments includes a pre-built booking site, so your customers can book anytime, from anywhere. Easily manage and accept bookings from your iPhone or iPad. With our Square Online integration, you can customize layouts, colors, and fonts that reflect your brand and even add pages for products, testimonials, and more. This feature is perfect for nail salons and barbershops looking to enhance their online presence.
► CHECK OUT CLIENTS SEAMLESSLY
Accept payments, sell products, or send invoices easily, all from one app. Let customers have Square save their card on file for even faster checkout.
► REDUCE NO-SHOWS
Set up automated appointment reminders, request prepayment or charge a cancellation fee for online booking.
► MANAGE AN ENTIRE TEAM EASILY
Manage your whole team’s calendars, set their access and permissions, and see individual sales and appointment reports all from one place.
► GET TO KNOW YOUR CLIENTS
Keep notes on all your clients so you can keep track of their preferences, appointment and sales history. This is valuable for barbershops, nail salons, and health & beauty businesses aiming to provide personalized services.
This is more than just a calendar. Square Appointments is powerful appointment scheduling, a point of sale, and payment processing—all in one place.
► THE ALL-IN ONE POINT OF SALE FOR BOOKING, PAYMENTS, AND MORE
It has everything you need to run your business from anywhere: online booking that’s easy for you and your customers, a point of sale that tracks customer details, and a secure, fast payment system. There are three monthly plans: Free, Plus, and Premium, and each is on a per-location basis. Custom pricing is available for businesses that process over $250K in annual revenue.
► NO CREDIT CARD REQUIRED, NO LONG-TERM COMMITMENTS
Get 24/7 online booking, automatic appointment reminders, seamless payment processing, and no-show protection with Square Appointments for iPhone, iPad, and desktop. This is especially beneficial for barbershops and nail salons that need to manage appointments efficiently.
► PRICING PLANS TO FIT YOUR BUSINESS
Pricing for Square Appointments is based on the features that fit your business best. There are three monthly plans: Free, Plus, and Premium, and each is on a per-location basis. Custom pricing is available for businesses that process over $250K in annual revenue.
► LET CLIENTS BOOK 24/7
No website? No problem—Square Appointments includes a pre-built booking site, so your customers can book anytime, from anywhere. Easily manage and accept bookings from your iPhone or iPad. With our Square Online integration, you can customize layouts, colors, and fonts that reflect your brand and even add pages for products, testimonials, and more. This feature is perfect for nail salons and barbershops looking to enhance their online presence.
► CHECK OUT CLIENTS SEAMLESSLY
Accept payments, sell products, or send invoices easily, all from one app. Let customers have Square save their card on file for even faster checkout.
► REDUCE NO-SHOWS
Set up automated appointment reminders, request prepayment or charge a cancellation fee for online booking.
► MANAGE AN ENTIRE TEAM EASILY
Manage your whole team’s calendars, set their access and permissions, and see individual sales and appointment reports all from one place.
► GET TO KNOW YOUR CLIENTS
Keep notes on all your clients so you can keep track of their preferences, appointment and sales history. This is valuable for barbershops, nail salons, and health & beauty businesses aiming to provide personalized services.
This is more than just a calendar. Square Appointments is powerful appointment scheduling, a point of sale, and payment processing—all in one place.
🆕 What's New · v7.7
This update includes minor bug fixes and performance improvements.
We update our apps regularly to make sure they’re at 100%, so we suggest turning on automatic updates on devices running Square Appointments.
Thanks for selling with Square. Questions? We’re here to help: square.com/help.
We update our apps regularly to make sure they’re at 100%, so we suggest turning on automatic updates on devices running Square Appointments.
Thanks for selling with Square. Questions? We’re here to help: square.com/help.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Square Appointments
- Developer
- Block, Inc.
- Bundle ID
- com.squareup.appointments
- App Store URL
- Open in App Store
- Category
- Business
- Content rating
- 4+
- Languages
- CA, EN, FR, JA, ES
Company
- Website
- Not found
- Tagline
- Local legend or global icon. Make it big on your block.
- Description
- Sell anywhere. Diversify revenue streams. Streamline operations. Manage your staff. Get paid faster. Sign up for Square today.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $4.7K/mo
- Top-grossing rank
- Outside top 100 in US Business
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- https://firefox.com
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- http://squareup.com/us/en/press
- Press / News
- Not found
Contacts & Socials
- Socials
- facebook · instagram · twitter
- Not found
- Phone
- 1 (833) 959-5325
- Contact page
- http://squareup.com/us/en/hardware/contactless-chip-reader
- About page
- http://squareup.com/us/en/staff/team-communication
✨AI Revenue EstimateCONFIDENCE: LOW
Direct, publicly available revenue estimates specifically for the iOS app 'Square Appointments' are not available. The app's revenue is generated through subscription fees (ranging from free to $149 per month per location, with recent increases for some tiers) and payment processing fees (2.5% + 15¢ to 3.5% + 15¢ per transaction), which are integrated into Block, Inc.'s broader Square segment reporting. Sensor Tower data for Block, Inc.'s apps shows very low overall revenue, likely only capturing a small portion of the actual revenue generated by Square Appointments' business model.
Sources mentioned: Sensor Tower, Block, Inc. earnings calls, Reddit, Capterra, GlossGenius, Google Play Store
⭐Recent App Store Reviews49 latest · avg 3.86★ · 65.3% 5★ · 22.4% 1★
5★32 (65%)
4★3 (6%)
3★0 (0%)
2★3 (6%)
1★11 (22%)
+10 ratings/week
Praise: love ×10 great ×6 best ×5 amazing ×4 recommend ×3Complaints: bug ×3 hate ×3 worst ×2 crash ×2 subscription ×1
Top positive
★★★★★ Square appointment
I am an owner of Hair Studio and my clients are so happy to used this application . Very easy to navigate to all the services.…
★★★★★ Online booking
Clients are booking all over the place. How about having them only able to book chronologically. Instead of skipping hours? Or at least have a setting so we have the option to choose that. I would have a day where I have one appt at 9am th…
Top negative
★☆☆☆☆ Worst experience ever
I have had nothing but issues with this app since I purchased the service. Nonstop issues with not being able to take payment. I am constantly having to uninstall and reinstall the app just for it to work. The tipping option gets turned off…
★☆☆☆☆ Pathetic Malfunctioning GARBAGE
How much has this recent malfunction cost us? I can tell you ask for reviews before people know what a horrible app this is.
I make sure to send a screenshot to all of the customers trying to book that Square is having server issues AGAIN.…
📈Ratings growth195,565 ratings+24% lifetimeShow 3-year history estimate ▾
Tracked (50 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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