Flo Cycle & Period Tracker
89
Quality Score
Excellent
Flo Cycle & Period Tracker
High confidence
✍️ bumetric analysis
“
Flo Perioden- & Zyklus-Tracker carves out a significant niche in the health and fitness category, specifically targeting women’s reproductive health across various life stages, from period tracking to fertility and perimenopause. Its direct competitors include Clue and Ovia Fertility, all vying for users seeking science-backed cycle management. The app’s substantial user rating, backed by millions of reviews, signals exceptional user satisfaction and robust traction. Despite being a paid app, its estimated monthly revenue, while not in the top tier for the category, indicates a healthy, established product with a loyal user base, suggesting a mature growth stage rather than early-stage scaling. For this niche, a common monetization strategy involves a subscription model offering premium features like advanced analytics, personalized insights, and expert content, which typically drives higher average revenue per user compared to one-time purchases or ad-supported models.
BU Score 89 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$1.5M
per month
→
12-mo forecast
$1.6M – $2.4M
per month
→
24-mo forecast
$1.9M – $3.5M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (271 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$600K
↳ What it would sell for · not monthly revenue
Marketplace range $475K – $800K · 20× MRR multiple
💸
~4.8× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
20× MRR
👥 Estimated audience size
132.5M
Lifetime downloads (US-equivalent)
Monthly active
29.0M
Daily active
10.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
34% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.5M – $2.0M
12 months
$1.6M – $2.4M
24 months
$1.9M – $3.5M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 54/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
5.5
Product Quality
9.5
Revenue Strength
6.2
Monetization Maturity
1.0
Defensibility
4.5
Market Position
1.5
Operational Safety
10.0
- 💰 Revenue: Healthy — $593K - $3262K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.75★ across 1,898,633 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $26.7M-$47.5M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (1,898,633 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| Multilingual (21 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v10.0.0
Dear Flo Community,
This is a technical update that helps us improve our app and make performance even better.
Thank you for updating!
Always yours,
The Flo Team
P.S.: If you like our app, please don’t hesitate to rate and review us
This is a technical update that helps us improve our app and make performance even better.
Thank you for updating!
Always yours,
The Flo Team
P.S.: If you like our app, please don’t hesitate to rate and review us
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Flo Cycle & Period Tracker
- Developer
- FLO HEALTH UK LIMITED
- Bundle ID
- org.iggymedia.periodtracker
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 12+
- Languages
- DA, EN, FI, FR, DE, ID, IT, JA, KO, NB, PL, PT, RU, ZH, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- flo.health
- Tagline
- We’re Flo, the world’s #1 women’s health app 2
- Description
- Track your periods, ovulation, and pregnancy with the Flo app. Log your cycle symptoms so you can understand your body better.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $31.0K/mo
- Top-grossing rank
- 🇫🇷#2 /100 🇧🇷#2 /100 🇮🇳#2 /100 🇩🇪#4 /100 🇦🇺#4 /100 🇬🇧#5 /100 🇺🇸#6 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- twitter.com/flotracker
- linkedin.com/company/flohealth
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/flohealthapp · instagram instagram.com/flotracker · linkedin linkedin.com/company/flohealth · tiktok tiktok.com/@flohealthapp · twitter twitter.com/flotracker · youtube youtube.com/@flohealthapp
- Not found
- Phone
- Not found
- Contact page
- flo.health/contact-us
- About page
- flo.health/about-flo
📈Ratings growth1,898,633 ratings+14% lifetimeShow 3-year history estimate ▾
Tracked (10 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇫🇷FR#2 /100
🇧🇷BR#2 /100
🇮🇳IN#2 /100
🇩🇪DE#4 /100
🇦🇺AU#4 /100
🇬🇧GB#5 /100
🇺🇸US#6 /100
🇨🇦CA#7 /100
🇯🇵JP#36 /100
📊Category Rank Trajectory#2 now · best #2 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Flo is a science-backed period tracker, ovulation tracker, fertility, and pregnancy app used by over 460 million* women worldwide.
Whether you’re tracking your period (regular or irregular), trying to conceive, following changes to your baby and your body during pregnancy, or navigating perimenopause symptoms, Flo is here to support you. Join 460 million users* who use Flo’s science-backed insights, created with 100+ doctors and medical experts, to better understand their menstrual cycle.
Is my data safe with Flo?
Your health data deserves the highest level of protection.… View full description on the official store →
Whether you’re tracking your period (regular or irregular), trying to conceive, following changes to your baby and your body during pregnancy, or navigating perimenopause symptoms, Flo is here to support you. Join 460 million users* who use Flo’s science-backed insights, created with 100+ doctors and medical experts, to better understand their menstrual cycle.
Is my data safe with Flo?
Your health data deserves the highest level of protection.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 271 MB🔞 12+📱 iOS 16.0+🔖 v10.0.0🔄 updated 0d ago🌐 DA, EN, FI, FR, DE +16📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-06
🔧
Shipped update — v9.104.0 → v10.0.0
→ 30 days after: reviews +32,039 medium · co-occurring
2026-05
🔄
Monetization changed: paid → free
→ 30 days after: reviews +32,039 high confidence
2026-03
⭐
Rating ↑ 2.79 → 4.70 (improved 1.91★)
→ 30 days after: revenue +$31.0K/mo · rating +1.93★ · reviews +1,808,042 medium · co-occurring
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$31.0K/mo · rating +1.93★ · reviews +1,808,042 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$31.0K/mo · rating +1.93★ · reviews +1,808,047 medium · co-occurring
2026-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.39★ · reviews +383 medium · co-occurring
2026-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.28★ · reviews +358 low · multiple changes
2026-01
⭐
Rating ↑ 3.00 → 4.00 (improved 1.00★)
→ 30 days after: rating −0.26★ · reviews +325 medium · co-occurring
2026-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.26★ · reviews +325 medium · co-occurring
2026-01
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.26★ · reviews +318 low · multiple changes
🌍
Multi-Country Performance
Available in 5 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.6684★ | 127,618 | 4.6684★ this version |
| 🇧🇷 BR | 4.86179★ | 852,067 | 4.86179★ this version |
| 🇨🇦 CA | 4.67978★ | 198,045 | 4.67978★ this version |
| 🇩🇪 DE | 4.64902★ | 206,315 | 4.64902★ this version |
| 🇯🇵 JP | 4.57242★ | 29,679 | 4.57242★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Flo Cycle & Period Tracker: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 1,898,633 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Flo Cycle & Period Tracker make per month?▴
Based on our ML-calibrated revenue forecast, Flo Cycle & Period Tracker earns approximately $30K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Flo Cycle & Period Tracker?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Flo Cycle & Period Tracker?▴
Flo Cycle & Period Tracker is published by FLO HEALTH UK LIMITED on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Flo Cycle & Period Tracker's BU Score?▴
Flo Cycle & Period Tracker has a BU Score of 89/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.