71
BU Score
Strong
thortful
✍️ BU Analytics Review
“
thortful is an iOS app from Thortful in the Shopping category, currently rated 4.9★ across 249 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.
Our BU Score puts it at 71 — Strong (healthy traction). For a Shopping app, that means healthy traction.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.9★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (10y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (249 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 128 MB🔞 12+📱 iOS 17.6+🔖 v5.22.0🔄 updated 2w ago🌐 EN📂 Shopping💰 Paid🚀 Launched 2015 (10y old)
📝 About this app
Buy your greeting cards the easy way with the thortful app! Shop original designs from independent creatives all over the globe. With 70% of cards not found anywhere else, you’re sure to find the perfect card for every relationship.
Send your card directly to the recipient, or to yourself to send on later. Order before 5pm (Monday-Friday) and we’ll send your card that same day via Royal Mail First Class post.
Bring your message to life with emojis or make it extra personal with your own handwritten message. And when you need something really special, add beautiful flowers or switch up your chosen design to one of our unique Card Gifts; you can add luxury chocolate, fun socks or even a delicious birthday cake mix!
Send your card directly to the recipient, or to yourself to send on later. Order before 5pm (Monday-Friday) and we’ll send your card that same day via Royal Mail First Class post.
Bring your message to life with emojis or make it extra personal with your own handwritten message. And when you need something really special, add beautiful flowers or switch up your chosen design to one of our unique Card Gifts; you can add luxury chocolate, fun socks or even a delicious birthday cake mix!
🆕 What's New · v5.22.0
Ironed out a pesky crease in Apple Pay express checkout: discount codes now slide in smoother than smooth jazz!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- thortful
- Developer
- Thortful
- Bundle ID
- com.thortful.cards
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $10.5K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
⭐Recent App Store Reviews32 latest · avg 4.53★ · 81.2% 5★ · 6.2% 1★
5★26 (81%)
4★2 (6%)
3★1 (3%)
2★1 (3%)
1★2 (6%)
+0 ratings/week
Praise: great ×15 love ×13 perfect ×3 awesome ×3 best ×3
Top positive
★★★★★ Makes my life easier
This app is so handy and useful. Saves me from breaking my neck to get to the store to buy a card for someone. It's so easy to customize a card and have it sent to someone. The cards are very nice looking and I love the personal touch …
★★★★★ Beautiful
These cards are the best way for me to express my love to my family and friends and they're also more meaningful than normal texts. It takes a little effort to create a card you want but the outcomes are absolutely amazing. The prices …
Top negative
★☆☆☆☆ This app never works
I keep trying to open my basket and the app immediately closes on me every time.…
★☆☆☆☆ Poor billing/Intl address flexibility
Tried repeatedly to send a Father's Day card to the States, when my banking physical address is in London. The system doesn't know how to handle it. Frustrating.…
📈Ratings growth249 ratings+24800% lifetimeShow 3-year history estimate ▾
Tracked (24 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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