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81
BU Score
Excellent

Oura

4.9 ✍️ Editor
✍️ BU Analytics Review

Oura is an iOS app from Oura Health Oy in the Health & Fitness category, currently rated 4.9★ across 240,719 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.

Our BU Score puts it at 81Excellent (strong product-market fit). For a Health & Fitness app, that means strong product-market fit.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

creator

📊 Performance Tracking LIVE

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Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
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💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
High install base (240,719 ratings)METRIC
+$12,000
Excellent rating (4.9★)METRIC
+$2,200
bugsREVIEW
−$1,800
5 starREVIEW
+$1,800
excellent appREVIEW
+$1,500
Mature app (10y old)METRIC
+$1,500
Multilingual (21 languages)METRIC
+$1,500
highly recommendREVIEW
+$1,400
slowREVIEW
−$1,200
too expensiveREVIEW
−$1,000
Ad-supported / freemiumMETRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 429 MB🔞 4+📱 iOS 16.0+🔖 v7.13.1🔄 updated 1w ago🌐 AR, CS, DA, NL, EN +16📂 Health & Fitness💰 Paid🚀 Launched 2016 (10y old)

📝 About this app

Meet Oura Ring - the revolutionary smart ring that translates your body’s most meaningful messages to transform how you feel every day.

The award-winning Oura App is your personal health companion, delivering valuable insights and daily recommendations to help you to make health and wellness a daily practice.

THREE DAILY SCORES
Your Sleep, Activity, and Readiness scores give you a clear understanding of the state of your body with actionable guidance on how to stay balanced.

ACCURATE BY DESIGN
Your finger provides the most accurate reading for over 30 biometrics like heart rate, body temperature, blood oxygen, and more.

BEST-IN-CLASS SLEEP MONITORING
Wake up to in-depth analysis of your sleep patterns and personalized tips to optimize your routine, so you’ll feel more energized every day.

ADVANCED ACTIVITY TRACKING
From mountain climbing to meditating, Oura Ring tracks your daily movement while prioritizing balance and rest. Measure your daily activities, calories, steps, and inactive time.

CYCLE INSIGHTS
Better understand your body’s cycle patterns or help improve your chances of getting pregnant by tracking daily and monthly body temperature trends.

STRESS RESILIENCE
Understand how daily stress is affecting your body and learn how to be more resilient to stress by finding balance between moments of strain and recovery.

RECOVERY
Get personalized insights and guidance on how rest and recovery affects your overall Readiness Score. Feeling under the weather? Activate Rest Mode to give yourself a break.

ILLNESS DETECTION
Oura Ring monitors shifts in your body temperature and heart rate so you can tell when you may be getting sick.

LONG-TERM TRENDS
View your daily, weekly, and monthly trends, and discover how your choices and environment affect your body.

TRACK HABITS WITH TAGS
Customize your experience and test out new habits by adding tags — like "caffeine" or "alcohol" — and discover how your choices affect your sleep and recovery.

Oura Ring is not a medical device and is not intended to diagnose, treat, cure, monitor, or prevent medical conditions or illnesses. Oura Ring is only designed for general fitness and wellness purposes. Please do not make any changes to your medication, daily routines, nutrition, sleep schedule, or workouts without first consulting your doctor or another medical professional.

🆕 What's New · v7.13.1

Hey! - Oura is now available in Arabic.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Oura
Developer
Oura Health Oy
Bundle ID
com.ouraring.oura
App Store URL
Open in App Store
Category
Health & Fitness
Content rating
4+
Languages
AR, CS, DA, NL, EN, FI, FR, DE, EL, HI, HU, IT, JA, KO, NB, PL, PT, ZH, ES, SV, ZH

Company

Website
Not found
Tagline
Sleeker. Smarter. Made for you.
Description
Enhance your health journey with Oura. The Oura Ring provides round-the-clock insights into sleep, fitness, and stress for wellness. Now HSA/FSA eligible.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
OG image

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
$12.2M ($8.8M – $12.2M)AI medium
AI annual estimate
$146.0M/yr
ML model estimate / mo
$8.0K/mo
Top-grossing rank
Outside top 100 in US Health & Fitness
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
https://ouraring.com/impressum
Press / News
Not found

Contacts & Socials

Socials
Not found
Email
Not found
Phone
Not found
Contact page
Not found
About page
Not found
AI Revenue EstimateCONFIDENCE: MEDIUM
The Oura app's estimated annual revenue for iOS is around $146 million, based on company-wide subscription revenue projections for 2025 of $200 million and the general market trend of iOS accounting for approximately 73% of app subscription revenue. Monthly estimates range from $8.76 million to $12.17 million.
Sources mentioned: Sacra, Adapty, Reddit, Inc. Magazine, Glossy, Tracxn
Recent App Store Reviews49 latest · avg 3.22★ · 32.7% 5★ · 22.4% 1★
5★
16 (33%)
4★
7 (14%)
3★
9 (18%)
2★
6 (12%)
1★
11 (22%)
+0 ratings/week
Praise: love ×10 great ×8 recommend ×5 best ×4 amazing ×2Complaints: expensive ×4 hate ×1 broken ×1 terrible ×1
Top positive
★★★★★ I love this app!
I have been an Oura user for many years and I feel like I have grown with them! I have had 3 rings over the years. This app knows me and that makes it easy. I learn almost every day how to better optimize my sleep and and my health with…
★★★★★ The best
I wear this all the time to track my sleep, to see what I can do better for my health and truly how to take my lifestyle to the next level. It is by far the best investment I’ve made thus far.…
Top negative
★☆☆☆☆ Science on readiness score legit?
They have moved on from pushing their glucose monitors on me to an obsession with my heart rate at night. Is this readiness score based in any sort of actual science or just some AI nonsense that gets generated to make people think it is? S…
★☆☆☆☆ Too expensive for so little
Doesn’t work as expected could’ve done it with a Fitbit for a quarter of the price…
📈Ratings growth240,719 ratings+44% lifetimeShow 3-year history estimate ▾May 2023May 2025May 2026
Tracked (13 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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