54
BU Score
Solid
Night Owl - Sleep Coach
✍️ BU Analytics Review
“
Night Owl - Sleep Coach is an iOS app from Mindware Consulting, Inc in the Health & Fitness category, currently rated 4.3★ across 132 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Our BU Score puts it at 54 — Solid (established niche player). For a Health & Fitness app, that means established niche player.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($9.99)METRIC | +$2,800 | |
| bugsREVIEW | −$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Good rating (4.3★)METRIC | +$800 | |
| Early-stage install base (132 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 96 MB🔞 4+📱 iOS 8.0+🔖 v1.2.8🔄 updated 5y ago🌐 EN📂 Health & Fitness💰 Free🚀 Launched 2015 (10y old)
📝 About this app
Introducing an innovative self-help method of overcoming insomnia through the use of cognitive behavioral therapy in a mobile app. The Night Owl Sleep Coach provides you education in the form of reading and video presentations created by a psychologist and expert in behavioral sleep medicine. Through the use of sleep logs, the app provides you with recommendations tailored to you. Daily tasks are required as you work through the program. This is not a quick fix program and requires a considerable investment of time and effort. The program takes 56 days to complete, but often improvement will be seen before the end of the 56-day period.
The effectiveness of this app was evaluated in a recent study and the results were presented in a poster session at the Sleep 2018 conference. The results showed that the app is helpful in restoring sleep for those with insomnia. Users who completed the app through the end of the program obtained the best results.
Read here: https://doi.org/10.1093/sleep/zsy061.407
Do you have insomnia? Insomnia is trouble getting to sleep or getting back to sleep after nighttime awakenings which contributes to impairment in daytime functioning. It is the most common sleep problem affecting up to 30% of people. It is also one of the most misunderstood. Most healthcare providers don’t know much beyond good sleep hygiene practices. This approach involves a list of recommendations including don’t drink coffee and get out of bed if you can’t sleep. You may be surprised to hear that these recommendations alone have little scientific support as an effective approach for treating insomnia. The most effective treatment for insomnia involves a multi-component cognitive behavioral approach, commonly referred to as (CBT-I). However access to the treatment is limited by a shortage of trained providers. Although in person treatment may be the most effective approach, a self-guided approach can be effective. If interested in seeing a specialist in person a list of behavioral sleep providers with experience in CBT-I can be found at the following website: http://www.behavioralsleep.org/FindSpecialist.aspx.
If you do not have a specialist in your area or would first like to try a self-guided approach, the information in this app can be very helpful in getting you on the road to conquering your insomnia. The app is based on the best of current sleep science and will guide you through a step-by-step approach to rehabilitate your sleep. Please take the following survey to see if you are a candidate for the treatment approach.
Participation candidate survey:
1. Does it take you longer than 30 minutes to fall asleep at night?
2. Are you awake longer than 30 minutes in the middle of the night?
3. Do you wake too early in the morning and can’t get back to sleep?
4. Do you have trouble getting to sleep at your desired time?
5. Have you been diagnosed with bi-polar disorder or a seizure disorder?
If you said yes to any of questions 1-4, and no to question 5 then you may be able to benefit from this program. If you answered yes to question 5, please discuss your candidacy for CBT-I with your physician or try to identify a behavioral sleep specialist in your area.
The effectiveness of this app was evaluated in a recent study and the results were presented in a poster session at the Sleep 2018 conference. The results showed that the app is helpful in restoring sleep for those with insomnia. Users who completed the app through the end of the program obtained the best results.
Read here: https://doi.org/10.1093/sleep/zsy061.407
Do you have insomnia? Insomnia is trouble getting to sleep or getting back to sleep after nighttime awakenings which contributes to impairment in daytime functioning. It is the most common sleep problem affecting up to 30% of people. It is also one of the most misunderstood. Most healthcare providers don’t know much beyond good sleep hygiene practices. This approach involves a list of recommendations including don’t drink coffee and get out of bed if you can’t sleep. You may be surprised to hear that these recommendations alone have little scientific support as an effective approach for treating insomnia. The most effective treatment for insomnia involves a multi-component cognitive behavioral approach, commonly referred to as (CBT-I). However access to the treatment is limited by a shortage of trained providers. Although in person treatment may be the most effective approach, a self-guided approach can be effective. If interested in seeing a specialist in person a list of behavioral sleep providers with experience in CBT-I can be found at the following website: http://www.behavioralsleep.org/FindSpecialist.aspx.
If you do not have a specialist in your area or would first like to try a self-guided approach, the information in this app can be very helpful in getting you on the road to conquering your insomnia. The app is based on the best of current sleep science and will guide you through a step-by-step approach to rehabilitate your sleep. Please take the following survey to see if you are a candidate for the treatment approach.
Participation candidate survey:
1. Does it take you longer than 30 minutes to fall asleep at night?
2. Are you awake longer than 30 minutes in the middle of the night?
3. Do you wake too early in the morning and can’t get back to sleep?
4. Do you have trouble getting to sleep at your desired time?
5. Have you been diagnosed with bi-polar disorder or a seizure disorder?
If you said yes to any of questions 1-4, and no to question 5 then you may be able to benefit from this program. If you answered yes to question 5, please discuss your candidacy for CBT-I with your physician or try to identify a behavioral sleep specialist in your area.
🆕 What's New · v1.2.8
Fixed: Issues affecting video playback on iOS 14.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Night Owl - Sleep Coach
- Developer
- Mindware Consulting, Inc
- Bundle ID
- mobi.mindware.nightowl
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN
Company
- Website
- www.nightowl.mobi
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $3.5K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
📈Ratings growth132 ratings+13100% lifetimeShow 3-year history estimate ▾
Tracked (35 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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