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54
BU Score
Solid

Night Owl - Sleep Coach

4.3 ✍️ Editor
✍️ BU Analytics Review

Night Owl - Sleep Coach is an iOS app from Mindware Consulting, Inc in the Health & Fitness category, currently rated 4.3★ across 132 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Our BU Score puts it at 54Solid (established niche player). For a Health & Fitness app, that means established niche player.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Paid app ($9.99)METRIC
+$2,800
bugsREVIEW
−$1,800
excellent appREVIEW
+$1,500
Mature app (10y old)METRIC
+$1,500
highly recommendREVIEW
+$1,400
slowREVIEW
−$1,200
Good rating (4.3★)METRIC
+$800
Early-stage install base (132 ratings)METRIC
+$400
Single-language (English only)METRIC
−$400
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 96 MB🔞 4+📱 iOS 8.0+🔖 v1.2.8🔄 updated 5y ago🌐 EN📂 Health & Fitness💰 Free🚀 Launched 2015 (10y old)

📝 About this app

Introducing an innovative self-help method of overcoming insomnia through the use of cognitive behavioral therapy in a mobile app. The Night Owl Sleep Coach provides you education in the form of reading and video presentations created by a psychologist and expert in behavioral sleep medicine. Through the use of sleep logs, the app provides you with recommendations tailored to you. Daily tasks are required as you work through the program. This is not a quick fix program and requires a considerable investment of time and effort. The program takes 56 days to complete, but often improvement will be seen before the end of the 56-day period.

The effectiveness of this app was evaluated in a recent study and the results were presented in a poster session at the Sleep 2018 conference. The results showed that the app is helpful in restoring sleep for those with insomnia. Users who completed the app through the end of the program obtained the best results.

Read here: https://doi.org/10.1093/sleep/zsy061.407

Do you have insomnia? Insomnia is trouble getting to sleep or getting back to sleep after nighttime awakenings which contributes to impairment in daytime functioning. It is the most common sleep problem affecting up to 30% of people. It is also one of the most misunderstood. Most healthcare providers don’t know much beyond good sleep hygiene practices. This approach involves a list of recommendations including don’t drink coffee and get out of bed if you can’t sleep. You may be surprised to hear that these recommendations alone have little scientific support as an effective approach for treating insomnia. The most effective treatment for insomnia involves a multi-component cognitive behavioral approach, commonly referred to as (CBT-I). However access to the treatment is limited by a shortage of trained providers. Although in person treatment may be the most effective approach, a self-guided approach can be effective. If interested in seeing a specialist in person a list of behavioral sleep providers with experience in CBT-I can be found at the following website: http://www.behavioralsleep.org/FindSpecialist.aspx.

If you do not have a specialist in your area or would first like to try a self-guided approach, the information in this app can be very helpful in getting you on the road to conquering your insomnia. The app is based on the best of current sleep science and will guide you through a step-by-step approach to rehabilitate your sleep. Please take the following survey to see if you are a candidate for the treatment approach.

Participation candidate survey:
1. Does it take you longer than 30 minutes to fall asleep at night?
2. Are you awake longer than 30 minutes in the middle of the night?
3. Do you wake too early in the morning and can’t get back to sleep?
4. Do you have trouble getting to sleep at your desired time?
5. Have you been diagnosed with bi-polar disorder or a seizure disorder?

If you said yes to any of questions 1-4, and no to question 5 then you may be able to benefit from this program. If you answered yes to question 5, please discuss your candidacy for CBT-I with your physician or try to identify a behavioral sleep specialist in your area.

🆕 What's New · v1.2.8

Fixed: Issues affecting video playback on iOS 14.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Night Owl - Sleep Coach
Developer
Mindware Consulting, Inc
Bundle ID
mobi.mindware.nightowl
App Store URL
Open in App Store
Category
Health & Fitness
Content rating
4+
Languages
EN

Company

Website
www.nightowl.mobi
Tagline
Not found
Description
Not found
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$3.5K/mo
Top-grossing rank
Outside top 100 in US Health & Fitness
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found

Contacts & Socials

Socials
Not found
Email
Not found
Phone
Not found
Contact page
Not found
About page
Not found
📈Ratings growth132 ratings+13100% lifetimeShow 3-year history estimate ▾Aug 2016Nov 2023May 2026
Tracked (35 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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