74
BU Score
Strong
AdGuard: Adblock, Privacy, DNS
✍️ BU Analytics Review
“
AdGuard: Adblock, Privacy, DNS is an iOS app from Adguard Software Limited in the Utilities category, currently rated 4.3★ across 17,172 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.
Our BU Score puts it at 74 — Strong (healthy traction). For a Utilities app, that means healthy traction.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (17,172 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| Multilingual (28 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| annoying adsREVIEW | −$1,100 | |
| support teamREVIEW | +$900 | |
| Good rating (4.3★)METRIC | +$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 80 MB🔞 4+📱 iOS 13.0+🔖 v4.5.20🔄 updated 6d ago🌐 BE, HR, CS, DA, NL +23📂 Utilities💰 Paid🚀 Launched 2015 (10y old)
📝 About this app
Block ads in Safari — including YouTube. Stop trackers and protect your privacy with advanced DNS filtering. Free to use. Trusted by millions.
BROWSE SAFARI WITHOUT DISTRACTION
Block banners, popups, autoplay videos, and intrusive ads in Safari — including YouTube — free and without limitations.
Clean up websites and stay focused on the content you actually came for.
BLOCK TRACKING. PROTECT YOUR PRIVACY
Stop hidden tracking scripts and digital fingerprints used by companies to track your activity.
Protect your privacy while browsing and prevent personal data collection.
FASTER LOADING. LESS DATA USAGE
Improve page loading speed by removing ads and heavy scripts.
Save mobile data and battery life when browsing, streaming, or using limited plans or roaming.
DNS PROTECTION BEYOND SAFARI
Encrypted DNS filtering blocks annoyances and unwanted requests system-wide — not just in Safari — and keeps your DNS queries private from ISPs, networks, and third parties watching your traffic.
Secure your connection on public Wi-Fi. Use family-safe DNS to filter adult content on a child's device.
FREE TO USE — WITH PRO FEATURES
Free forever: Safari ad blocking + basic privacy protection. No account or registration required.
Pro unlocks: advanced YouTube blocking, app protection via DNS, custom rules + security filters.
7-day free trial — upgrade seamlessly right from your live stats dashboard.
SEE THE DEFENSES IN ACTION
Monitor blocked ads and trackers with built-in statistics.
View protection status and monitoring data in real time.
FULL CONTROL WITH CUSTOM SETTINGS
- Customize allowlists and blocklists
- Choose DNS servers
- Create user rules for filtering
POWERFUL FILTERING TECHNOLOGY
Advanced in-house filters and other popular filter lists.
Includes protection against malvertising, phishing, and suspicious content.
TRUSTED AND TRANSPARENT
17 years of experience in ad blocking.
Fully open source on GitHub — inspect every line of code. No "acceptable ads" programs, no compromises.
USE SAFARI THE WAY IT SHOULD BE
Cleaner pages, fewer distractions, and better privacy.
AdGuard for iOS gives you control over Safari browsing and DNS protection.
Privacy policy: https://adguard.com/privacy.html
Terms of use: https://adguard.com/eula.html
Follow us on X @AdGuard
Facebook: facebook.com/AdGuardEn/
Support: support@adguard.com
BROWSE SAFARI WITHOUT DISTRACTION
Block banners, popups, autoplay videos, and intrusive ads in Safari — including YouTube — free and without limitations.
Clean up websites and stay focused on the content you actually came for.
BLOCK TRACKING. PROTECT YOUR PRIVACY
Stop hidden tracking scripts and digital fingerprints used by companies to track your activity.
Protect your privacy while browsing and prevent personal data collection.
FASTER LOADING. LESS DATA USAGE
Improve page loading speed by removing ads and heavy scripts.
Save mobile data and battery life when browsing, streaming, or using limited plans or roaming.
DNS PROTECTION BEYOND SAFARI
Encrypted DNS filtering blocks annoyances and unwanted requests system-wide — not just in Safari — and keeps your DNS queries private from ISPs, networks, and third parties watching your traffic.
Secure your connection on public Wi-Fi. Use family-safe DNS to filter adult content on a child's device.
FREE TO USE — WITH PRO FEATURES
Free forever: Safari ad blocking + basic privacy protection. No account or registration required.
Pro unlocks: advanced YouTube blocking, app protection via DNS, custom rules + security filters.
7-day free trial — upgrade seamlessly right from your live stats dashboard.
SEE THE DEFENSES IN ACTION
Monitor blocked ads and trackers with built-in statistics.
View protection status and monitoring data in real time.
FULL CONTROL WITH CUSTOM SETTINGS
- Customize allowlists and blocklists
- Choose DNS servers
- Create user rules for filtering
POWERFUL FILTERING TECHNOLOGY
Advanced in-house filters and other popular filter lists.
Includes protection against malvertising, phishing, and suspicious content.
TRUSTED AND TRANSPARENT
17 years of experience in ad blocking.
Fully open source on GitHub — inspect every line of code. No "acceptable ads" programs, no compromises.
USE SAFARI THE WAY IT SHOULD BE
Cleaner pages, fewer distractions, and better privacy.
AdGuard for iOS gives you control over Safari browsing and DNS protection.
Privacy policy: https://adguard.com/privacy.html
Terms of use: https://adguard.com/eula.html
Follow us on X @AdGuard
Facebook: facebook.com/AdGuardEn/
Support: support@adguard.com
🆕 What's New · v4.5.20
Filters power your ad blocking — but they need fresh updates to stay strong. This release adds reminders to always keep them up-to-date, effortlessly.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- AdGuard: Adblock, Privacy, DNS
- Developer
- Adguard Software Limited
- Bundle ID
- com.adguard.AdguardExtension
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- BE, HR, CS, DA, NL, EN, FR, DE, HU, ID, IT, JA, KO, NB, FA, PL, PT, RO, RU, SR, ZH, SK, SL, ES, ZH, TR, UK, VI
Company
- Website
- adguard.com
- Tagline
- Surf the Web ad-free and safely. Shields up!
- Description
- AdGuard is the best way to get rid of annoying ads and online tracking and protect your computer from malware. Make your web surfing fast, safe and ad-free
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $11.9K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- https://adguard.com/en/blog/index.html
- Press / News
- Not found
Contacts & Socials
- Socials
- youtube
- support@adguard.com
- Phone
- Not found
- Contact page
- https://adguard.com/en/support.html
- About page
- Not found
📈Ratings growth17,172 ratings+42% lifetimeShow 3-year history estimate ▾
Tracked (46 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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