Mova
58
Quality Score
Solid
✍️ Bumetric analysis
“
Mova is an iOS app from Oleksandr Klymenko in the News category, currently rated 4.8★ across 89 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 58: Solid (established niche player). For a News app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
19 snapshots on record
Rating
4.8
Reviews
89 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
19
since Dec 2015
🤖Also on Android
$114/mo · 10K ratings · 4.1★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.1y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ News complexity ×1.20 | +$10K |
| ⚙ 10.8y maintenance × ~1-person team | +$64K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 18× MRR multiple
💸
~0.8× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 10.8y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 News category multiple | -5% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
18× MRR
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
High confidence · 80%
Also possible
Native iOS (SwiftUI)
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 10 MB |
| 🏷 Category context | News |
| 📦 Compact iOS bundle | → Native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Likely abandoned
95%
Last shipped 2015-12-17 · 3934 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 10y+ since last update | Likely abandoned |
| 👥 Small user base (89 ratings) + 10.8y old | +10% (solo-project pattern) |
| • 11y old + 1y+ no update | +5% (API deprecation drift) |
Verdict
Likely abandoned
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 41/100MID TIERFREE (NO MONETIZATION)underperforming peersRevenue Strength
3.7
Product Quality
3.9
Market Position
2.0
Growth Velocity
5.0
Defensibility
6.0
Operational Safety
7.0
Founder Strength
4.4
Monetization Maturity
0.5
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.84★ across 89 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 3934d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (3934d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.8★)METRIC | +$2,200 | |
| Mature app (10y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 | |
| Pre-traction phase (89 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.0
This app has been updated by Apple to prepare for watchOS 27 compatibility. No new features are included.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Mova
- Developer
- Oleksandr Klymenko
- Bundle ID
- ukr.mova
- App Store URL
- Open in App Store
- Category
- News
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Outside top 100 in US News
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth89 ratings+456% lifetimeShow 3-year history estimate ▾
Tracked (19 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Mova – перший застосунок для усіх охочих удосконалити свої знання з української мови.
Разом з головним героєм – Лепетуном – ви зможете:
• пригадати основні правила правопису;
• дізнатися нові фразеологізми й синоніми;
• навчитися правильно наголошувати слова;
• позбутися росіянізмів.
Не любите читати довгі й нудні правила? Тоді вам сподобається цей застосунок. Адже для цього в ньому є низка можливостей: безліч ілюстрацій зі стислими правилами й цікаві вправи.
Можливості:
- бібліотека ілюстрацій зі стислими правилами;
- вправи з поясненнями;
- нагадування;
- додавання картинок у вибране.
Разом з головним героєм – Лепетуном – ви зможете:
• пригадати основні правила правопису;
• дізнатися нові фразеологізми й синоніми;
• навчитися правильно наголошувати слова;
• позбутися росіянізмів.
Не любите читати довгі й нудні правила? Тоді вам сподобається цей застосунок. Адже для цього в ньому є низка можливостей: безліч ілюстрацій зі стислими правилами й цікаві вправи.
Можливості:
- бібліотека ілюстрацій зі стислими правилами;
- вправи з поясненнями;
- нагадування;
- додавання картинок у вибране.
App Specs
🔐 Own this app? Claim & verify MRR →💾 10 MB🔞 4+📱 iOS 6.0+🔖 v1.0🔄 updated 10y ago🌐 EN📂 News💰 Paid🚀 Launched 2015 (10y old)
📅
What Worked™ · Development Pipeline
7 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-05
⭐
Rating ↑ 4.40 → 4.84 (improved 0.44★)
2026-03
⭐
Rating ↓ 4.74 → 4.40 (dropped 0.34★)
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2015-12
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.10★ · reviews +5 medium · co-occurring
2015-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.10★ · reviews +5 medium · co-occurring
2015-12
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.10★ · reviews +5 medium · co-occurring
🗣
Voice of Customer
Based on 37 reviews across 2 markets● 51% positive · ● 49% neutral · ● 0% negative · Rating drift: -0.08★ (stable — recent 50: 4.76★ vs lifetime: 4.84★)
Sentiment by country (−1 to +1)
🇨🇦 CA
+0.90
🇺🇸 US
+0.36
Top praise themes
дякую ×18 дуже ×7 додаток ×6 але ×5 job ×5 thank ×4 useful ×3 thanks ×3
Top complaint themes
— no recurring complaint themes
🌍
Multi-Country Performance
Available in 7 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.8427★ | 89 | 4.8427★ this version |
| 🇬🇧 GB | 5★ | 7 | 5★ this version |
| 🇯🇵 JP | 5★ | 1 | 5★ this version |
| 🇨🇦 CA | 5★ | 13 | 5★ this version |
| 🇦🇺 AU | 1★ | 1 | 1★ this version |
| 🇧🇷 BR | 0★ | 0 | — |
| 🇮🇳 IN | 0★ | 0 | — |
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
More by Oleksandr Klymenko
View all →📦 Portfolio summaryINDIE studio
3apps·$15K/mocombined
✓ Diversified — top app contributes 33%; risk spread across portfolio
About this analysis
Why low confidence: only 89 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
❓ Frequently Asked Questions
9 answers · auto-generated from this app's public dataHow much does Mova make per month?▴
Based on our ML-calibrated revenue forecast, Mova earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Mova profitable?▴
With estimated build cost $125K and monthly revenue $5.0K, Mova looks break-even-grade — payback period sits around 2.1 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
What apps are like Mova?▴
Browse the full News category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Mova built with?▴
Our heuristic places Mova on the Native iOS (Swift / UIKit) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Native iOS (SwiftUI).
Is Mova still actively maintained?▴
Maintenance status: Likely abandoned (95% abandonment risk). Last shipped version was 10+ years ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Mova sell for?▴
Estimated acquisition value: $100K (marketplace range $75K – $125K). Calculated as 18× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Mova last updated?▴
Mova last shipped a new version on 2015-12-17 — more than 10 year(s) ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Mova?▴
Mova is published by Oleksandr Klymenko on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Mova's BU Score?▴
Mova has a BU Score of 58/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.