Vrbo Owner
77
Quality Score
Strong
✍️ Bumetric analysis
“
Vrbo Owner is an iOS app from HomeAway.com, Inc. in the Travel category, currently rated 4.6★ across 149,385 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 77: Strong (healthy traction). For a Travel app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.6M
per month
→
12-mo forecast
$1.7M – $2.6M
per month
→
24-mo forecast
$2.0M – $3.8M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
222 snapshots on record
Rating
4.6
Reviews
149,385 reviews
Forecast Revenue / mo
$1.6M
Snapshots tracked
222
since Aug 2023
ONE-TIME · BUILD
💰 Estimated build cost
$180K
↳ What it cost to build · not monthly revenue
Likely range $135K – $245K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (392 MB) | +$40K |
| ⚙ Travel complexity ×1.30 | +$27K |
| ⚙ 10.7y maintenance × ~1-person team | +$63K |
Total estimate
$180K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$32.5M
↳ What it would sell for · not monthly revenue
Marketplace range $24.5M – $42.5M · 20× MRR multiple
💸
~181× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 10.7y proven track record | +20% |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
20× MRR
👥 Estimated audience size
11.5M
Lifetime downloads (US-equivalent)
Monthly active
550K
Daily active
82K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Travel engagement | ~110 installs / rating |
| 📅 10.7y of rating accumulation | -30% |
| 🔁 Travel D30 retention | 10% |
| 📍 DAU / MAU stickiness | 0.15 |
DAU / MAU
15% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 392 MB |
| 🏷 Category context | Travel |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Active
5%
Last shipped 2026-09-07 · 24 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 24 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.6M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.6M – $2.1M
12 months
$1.7M – $2.6M
24 months
$2.0M – $3.8M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 57/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
5.8
Product Quality
9.2
Revenue Strength
6.2
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $640K - $3520K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.61★ across 149,385 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $28.8M-$51.2M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (149,385 ratings)METRIC | +$12,000 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Localized (7 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2026.37.0
This release of the HomeAway Vrbo Owner App features improved security and fixes some bugs.
We are working hard to rapidly improve the mobile experience for Vrbo Owners, and we welcome your feedback.
Enjoy!
We are working hard to rapidly improve the mobile experience for Vrbo Owners, and we welcome your feedback.
Enjoy!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Vrbo Owner
- Developer
- HomeAway.com, Inc.
- Bundle ID
- com.homeaway.owner
- App Store URL
- Open in App Store
- Category
- Travel
- Content rating
- 4+
- Languages
- EN, FR, DE, IT, JA, PT, ES
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $1.6M/mo
- Top-grossing rank
- Outside top 100 in US Travel
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth151,538 ratings+32074% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter12 releases tracked
🚀Version Release Timeline8 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The Vrbo Owner Mobile App makes it easy to manage your vacation rental. Stay connected with travelers, manage your bookings, and run your business, anytime and anywhere.
NEVER MISS A BOOKING
Get alerted every time you receive an
inquiry or booking request! You can reply to an inquiry and approve or
decline bookings directly from your smartphone.
QUICKLY REPLY TO MESSAGES
It’s easy to stay connected to guests
before, during, or after their booking. You can read and reply to your
messages quickly, with all of your conversations in one place.
EASILY UPDATE YOUR CALENDAR… View full description on the official store →
NEVER MISS A BOOKING
Get alerted every time you receive an
inquiry or booking request! You can reply to an inquiry and approve or
decline bookings directly from your smartphone.
QUICKLY REPLY TO MESSAGES
It’s easy to stay connected to guests
before, during, or after their booking. You can read and reply to your
messages quickly, with all of your conversations in one place.
EASILY UPDATE YOUR CALENDAR… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 392 MB🔞 4+📱 iOS 17.0+🔖 v2026.37.0🔄 updated 3w ago🌐 EN, FR, DE, IT, JA +2📂 Travel💰 Paid🚀 Launched 2016 (10y old)
📅
What Worked™ · Development Pipeline
26 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
🔧
Shipped update — v2026.32.0 → v2026.37.0
→ 30 days after: reviews +529 medium · co-occurring
2026-08
🔧
Shipped update — v2026.31.2 → v2026.32.0
→ 30 days after: reviews +770 medium · co-occurring
2026-07
🔧
Shipped update — v2026.30.0 → v2026.31.2
→ 30 days after: reviews +857 medium · co-occurring
2026-07
🔧
Shipped update — v2026.29.0 → v2026.30.0
→ 30 days after: reviews +422 medium · co-occurring
2026-07
🔧
Shipped update — v2026.28.0 → v2026.29.0
→ 30 days after: revenue +$6.4K/mo · reviews +671 medium · co-occurring
2026-07
🔧
Shipped update — v2026.27.0 → v2026.28.0
→ 30 days after: revenue +$6.4K/mo · reviews +738 medium · co-occurring
2026-06
🔧
Shipped update — v2026.24.0 → v2026.27.0
→ 30 days after: revenue +$6.4K/mo · reviews +887 medium · co-occurring
2026-06
🔧
Shipped update — v2026.23.0 → v2026.24.0
→ 30 days after: reviews +954 medium · co-occurring
2026-06
🔧
Shipped update — v2026.22.0 → v2026.23.0
→ 30 days after: reviews +848 medium · co-occurring
2026-05
🔧
Shipped update — v2026.21.0 → v2026.22.0
→ 30 days after: reviews +971 medium · co-occurring
2026-05
🔧
Shipped update — v2026.20.0 → v2026.21.0
→ 30 days after: reviews +652 medium · co-occurring
2026-05
🔄
Monetization changed: freemium → free
→ 30 days after: reviews +509 medium · co-occurring
2026-03
⭐
Rating ↑ 2.05 → 4.60 (improved 2.55★)
→ 30 days after: rating +2.55★ · reviews +147,599 medium · co-occurring
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: rating +2.55★ · reviews +147,599 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: rating +2.55★ · reviews +147,600 medium · co-occurring
2024-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.08★ · reviews +22 high confidence
2024-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +14 high confidence
2023-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.07★ · reviews +7 high confidence
2023-09
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +21 high confidence
2023-09
⭐
Rating ↑ 1.00 → 2.53 (improved 1.53★)
→ 30 days after: reviews +21 high confidence
🌍
Multi-Country Performance
Available in 8 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.44353★ | 9,564 | 4.44353★ this version |
| 🇧🇷 BR | 4.56513★ | 8,499 | 4.56513★ this version |
| 🇨🇦 CA | 4.55659★ | 10,284 | 4.55659★ this version |
| 🇩🇪 DE | 4.39567★ | 7,041 | 4.39567★ this version |
| 🇫🇷 FR | 4.42772★ | 33,206 | 4.42772★ this version |
| 🇬🇧 GB | 4.43552★ | 14,594 | 4.43552★ this version |
| 🇯🇵 JP | 4.4817★ | 164 | 4.4817★ this version |
| 🇺🇸 US | 4.60276★ | 151,806 | 4.60276★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Vrbo Owner: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by HomeAway.com, Inc.
View all →📦 Portfolio summaryBIG studio
3apps·$3.2M/mocombined
Lead-app heavy — top app contributes 50%
About this analysis
Why high confidence: 149,385 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Vrbo Owner make per month?▴
Based on our ML-calibrated revenue forecast, Vrbo Owner earns approximately $1.6M/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Vrbo Owner profitable?▴
With estimated build cost $180K and monthly revenue $1.6M, Vrbo Owner looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Vrbo Owner have?▴
Estimated audience: ~11.5M lifetime downloads, ~550K monthly active users, and ~82K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Vrbo Owner?▴
Browse the full Travel category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Vrbo Owner built with?▴
Our heuristic places Vrbo Owner on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Vrbo Owner still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 24 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Vrbo Owner sell for?▴
Estimated acquisition value: $32.5M (marketplace range $24.5M – $42.5M). Calculated as 20× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Vrbo Owner last updated?▴
Vrbo Owner last shipped a new version on 2026-09-07 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Vrbo Owner?▴
Vrbo Owner is published by HomeAway.com, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Vrbo Owner's BU Score?▴
Vrbo Owner has a BU Score of 77/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.