Simply Wall St
72
Quality Score
Strong
✍️ bumetric analysis
“
Simply Wall St is an iOS app from Simply Wall St in the Finance category, currently rated 4.5★ across 2,264 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 72: Strong (healthy traction). For a Finance app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$7.8K
per month
→
12-mo forecast
$8.1K – $16.9K
per month
→
24-mo forecast
$10.0K – $29.9K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$298/mo · 8K ratings · 4.6★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$80K
↳ What it cost to build · not monthly revenue
Likely range $60K – $110K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Finance complexity ×1.60 | +$30K |
Total estimate
$80K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$475K
↳ What it would sell for · not monthly revenue
Marketplace range $350K – $600K · 19× MRR multiple
💸
~5.9× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Finance category multiple | +15% |
Final multiple
19× MRR
👥 Estimated audience size
135K
Lifetime downloads (US-equivalent)
Monthly active
37K
Daily active
15K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$7.8K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$7.4K – $12.3K
12 months
$8.1K – $16.9K
24 months
$10.0K – $29.9K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 52/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.4
Product Quality
8.1
Revenue Strength
3.9
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $5K - $11K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.52★ across 2,264 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $140K-$248K. Portfolio play ($25K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 15 of 16 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.5★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (2,264 ratings)METRIC | +$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| priceyREVIEW | −$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.15.6
- CSV exports from your portfolio and company pages now save correctly on your device.
- Links from emails and push notifications now open in the app and land on the right screen.
- Unsubscribe links now correctly open in your browser instead of the app.… Full release notes →
- Links from emails and push notifications now open in the app and land on the right screen.
- Unsubscribe links now correctly open in your browser instead of the app.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Simply Wall St
- Developer
- Simply Wall St
- Bundle ID
- Not found
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $25.4K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth2,264 ratings+55% lifetimeShow 3-year history estimate ▾
Tracked (51 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter3 releases tracked
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Simply Wall St is the only end-to-end platform built for the long-term investor.
We've created a Portfolio Command Center where 7 million investors come to see the full picture. By combining portfolio tracking and analysis, institutional-grade research, and daily market updates - we give you the power to look past the volatility and stay the course.
At the heart of our platform is Narratives - an investing strategy used by the world's most successful investors.… View full description on the official store →
We've created a Portfolio Command Center where 7 million investors come to see the full picture. By combining portfolio tracking and analysis, institutional-grade research, and daily market updates - we give you the power to look past the volatility and stay the course.
At the heart of our platform is Narratives - an investing strategy used by the world's most successful investors.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 29 MB🔞 4+📱 iOS 14.0+🔖 v2.15.6🔄 updated 0d ago🌐 EN📂 Finance💰 Paid
📅
What Worked™ · Development Pipeline
16 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-07
🔧
Shipped update — v2.15.2 → v2.15.3
→ 30 days after: revenue +$4.0K/mo high confidence
2026-05
🔄
Monetization changed: paid → free
→ 30 days after: reviews +28 high confidence
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$16.6K/mo · reviews +1,764 medium · co-occurring
2026-02
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$16.7K/mo · reviews +1,765 medium · co-occurring
2022-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$84/mo · reviews +9 medium · co-occurring
2022-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$284/mo · rating +0.21★ · reviews +30 medium · co-occurring
2021-12
⭐
Rating ↑ 3.37 → 3.83 (improved 0.46★)
→ 30 days after: revenue +$200/mo · rating +0.17★ · reviews +21 high confidence
2021-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$200/mo · rating +0.17★ · reviews +21 high confidence
2021-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$355/mo · rating +0.46★ · reviews +38 medium · co-occurring
2021-11
⭐
Rating ↑ 2.05 → 3.37 (improved 1.32★)
→ 30 days after: revenue +$355/mo · rating +0.46★ · reviews +38 medium · co-occurring
2021-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.17★ high confidence
2021-02
⭐
Rating ↑ 1.67 → 2.14 (improved 0.47★)
→ 30 days after: revenue +$85/mo · rating −0.40★ · reviews +11 medium · co-occurring
2021-02
⭐
Rating ↓ 2.33 → 2.00 (dropped 0.33★)
→ 30 days after: revenue +$85/mo · rating −0.40★ · reviews +11 medium · co-occurring
2021-01
⭐
Rating ↓ 4.00 → 2.33 (dropped 1.67★)
→ 30 days after: revenue +$54/mo · rating −0.23★ · reviews +7 high confidence
2021-01
⭐
Rating ↓ 4.00 → 2.50 (dropped 1.50★)
→ 30 days after: rating −1.67★ high confidence
2020-12
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −1.67★ high confidence
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.64368★ | 696 | 4.64368★ this version |
| 🇧🇷 BR | 4.86667★ | 75 | 4.86667★ this version |
| 🇨🇦 CA | 4.63784★ | 798 | 4.63784★ this version |
| 🇩🇪 DE | 4.54507★ | 244 | 4.54507★ this version |
| 🇫🇷 FR | 4.58442★ | 77 | 4.58442★ this version |
| 🇬🇧 GB | 4.50623★ | 642 | 4.50623★ this version |
| 🇮🇳 IN | 4.73701★ | 308 | 4.73701★ this version |
| 🇯🇵 JP | 4.5814★ | 43 | 4.5814★ this version |
| 🇺🇸 US | 4.6212★ | 2,376 | 4.6212★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Simply Wall St: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Simply Wall St
View all →📦 Portfolio summaryINDIE studio
2apps·$25K/mocombined
⚠ Concentrated — top app contributes 99% of combined revenue (single-app dependency)
About this analysis
Why medium confidence: 2,264 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Simply Wall St make per month?▴
Based on our ML-calibrated revenue forecast, Simply Wall St earns approximately $25K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Simply Wall St?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Simply Wall St?▴
Simply Wall St is published by Simply Wall St on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Simply Wall St's BU Score?▴
Simply Wall St has a BU Score of 72/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.