BU Score

Solid

Five Below

3.6 ✍️ Editor

Shopping

✍️ BU Analytics Review

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Five Below is an iOS app from Five Below. Inc in the Shopping category, currently rated 3.6★ across 1,777 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.

Our BU Score puts it at 52 — Solid (established niche player). For a Shopping app, that means established niche player.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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idle

Rating

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Reviews

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Forecast Revenue / mo

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Snapshots tracked

since first record

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

bugsREVIEW		−$1,800
5 starREVIEW		+$1,800
cancelledREVIEW		−$1,500
Low install base (1,777 ratings)METRIC		+$1,500
Mature app (10y old)METRIC		+$1,500
highly recommendREVIEW		+$1,400
slowREVIEW		−$1,200
support teamREVIEW		+$900
Ad-supported / freemiumMETRIC		+$600
Single-language (English only)METRIC		−$400

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

💚Sentiment Over Time↑ green = positive · ↓ red = negative

Apr 25

May 25

Jun 25

Jul 25

Aug 25

Sep 25

Oct 25

Nov 25

Dec 25

Jan 26

Feb 26

Mar 26

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

App Specs

🔐 Own this app? Claim & verify MRR →

💾 39 MB🔞 4+📱 iOS 15.6+🔖 v6.3.7🔄 updated 3w ago🌐 EN📂 Shopping💰 Free🚀 Launched 2016 (10y old)

📝 About this app

Shop Five Below: The Trendiest Deals Under $5!

Discover the coolest deals on everything from trendy toys to must-have tech, beauty favs, party supplies and beyond!
New to Five Below? Get ready for the ultimate shopping experience where nearly everything is $1-$5, plus incredible items over $5 that’ll surprise you! From fun gadgets to exclusive collectibles, Five Below delivers the latest trends for an unbeatable price, making us the go-to brand for shopping on a budget!

Why Download the Five Below App?

	•	Effortless Shopping Experience Browse the hottest trends with ease! Our user-friendly app makes finding your next favorite item a breeze. With lightning-fast search and filter options, you’ll find exactly what you're looking for – plus, access over thousands of stores near you to shop in person.
	•	Shop Smarter, Not Harder Your shopping journey just got smoother! Enjoy an even better Five Below app with faster checkout, speedy shipping, and more seamless shopping from start to finish. Checkout securely using your credit/debit card, or multiple express options – PayPal or Apple Pay.
	•	Always New & Exciting We’re constantly updating our inventory! Explore new arrivals in toys, games, Bluetooth earbuds, fitness gear, makeup, graphic tees, books, candy, room décor, and much more.
	•	Trendy Brands & Fan Favorites Shop top brands like LEGO, Disney, Marvel, Squishmallows, Hershey, Crayola, EOS, Freeman, Sour Patch Kids, Trolli, Haribo, and more. Stay ahead of the trends with our exclusive finds!

Join the Five Below Fam!

We love our customers and we’re always improving to make your experience better! Tell us what you think by leaving a rating and review, and don’t forget to follow us on social media for the latest updates and sneak peeks of new products.
Follow us on Instagram, TikTok and Facebook @fivebelow!
Whether you're a long-time fan or new to the brand, download the Five Below app today and start shopping the trendiest, coolest stuff at unbeatable prices. Get in on the fun!

🆕 What's New · v6.3.7

Your app just got a little glow-up—smoother browsing, fewer hiccups, and an even better way to find your next fave deal.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Five Below
Developer: Five Below. Inc
Bundle ID: com.hollar.ios
App Store URL: Open in App Store
Category: Shopping
Content rating: 4+
Languages: EN

Company

Website: support.fivebelow.com
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $549/mo
Top-grossing rank: Outside top 100 in US Shopping
All-time revenue: Not found
Pricing: Not found

Founder

Name: Not found
X / Twitter: Not found
LinkedIn: Not found
GitHub: Not found
X followers: Not found
Public statements: Not found

Funding

Total raised: Not found
Last round: Not found
Investors: Not found
Crunchbase: Not found
AngelList: Not found

Press & Links

Articles found: Not found
Listed on: Not found
Blog: Not found
Press / News: Not found

Contacts & Socials

Socials: Not found
Email: Not found
Phone: Not found
Contact page: Not found
About page: Not found

📈Ratings growth1,777 ratings+25% lifetimeShow 3-year history estimate ▾

Tracked (51 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value

🌍Geographic ReachNot ranked

This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

Five Below

📊 Performance Tracking LIVE

💰 Forecast Revenue / mo

📥 Estimated Downloads / week

📈 Reviews Growth

⭐ Rating Trend

🗓️ Snapshot Timeline

📱 Screenshots Gallery

🎨 Icon over time

📝 About this app

🆕 What's New · v6.3.7

Profile & Insights

Identification

Company

Revenue

Founder

Funding

Press & Links

Contacts & Socials

More Shopping

Walmart: Shopping & Savings

Amazon Shopping

Fetch: America’s Rewards App

Etsy: Kleine-Shops-Marktplatz

Walgreens

Shop: Deine Lieblingsmarken

Target: Shop. Style. Save.

eBay: kaufen & verkaufen

How BU Score Works

Five Below

📊 Performance Tracking LIVE

💰 Forecast Revenue / mo

📥 Estimated Downloads / week

📈 Reviews Growth

⭐ Rating Trend

🗓️ Snapshot Timeline

📱 Screenshots Gallery

🎨 Icon over time

📝 About this app

🆕 What's New · v6.3.7

Profile & Insights

Identification

Company

Revenue

Founder

Funding

Press & Links

Contacts & Socials

More Shopping

Walmart: Shopping & Savings

Amazon Shopping

Fetch: America’s Rewards App

Etsy: Kleine-Shops-Marktplatz

Walgreens

Shop: Deine Lieblingsmarken

Target: Shop. Style. Save.

eBay: kaufen & verkaufen