52
BU Score
Solid
Which?
✍️ BU Analytics Review
“
Which? is an iOS app from Which? Limited in the Shopping category, currently rated 4.4★ across 39 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.
Our BU Score puts it at 52 — Solid (established niche player). For a Shopping app, that means established niche player.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Mature app (10y old)METRIC | +$1,500 | |
| Good rating (4.4★)METRIC | +$800 | |
| Single-language (English only)METRIC | −$400 | |
| Pre-traction phase (39 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 84 MB🔞 4+📱 iOS 15.6+🔖 v3.19.0🔄 updated 6d ago🌐 EN📂 Shopping💰 Paid🚀 Launched 2016 (10y old)
📝 About this app
The Which? app helps UK consumers shop smart and sustainably with 1,000s of expert reviews. Plus, with full membership, you can access digital issues of our flagship magazine to stay on top of the latest consumer advice and news.
Shopping is made easy for you with the latest product and service reviews. Compare prices, product specs, test results and customer ratings, and see our expert verdicts on whether products are Best Buys or Don’t Buys.
Once you’ve downloaded the Which? app, you can access our reviews and magazine issues – anytime, anywhere, including offline.
• Get the best deal – compare prices and check availability.
• Filter by price, features, test results and recommended products.
• Shortlist and compare product features and test results.
• With full membership, you can read digital issues of Which? Magazine.
Why do our users love the new Which? App?
• It’s a time saver - no need to trawl the internet looking for the best product reviews.
• You can check product reviews and prices instantly when out shopping.
• Trusted independent reviews of a huge range of products with pros and cons.
• Easy navigation enables you to compare products and prices side by side.
• You can easily sort the Best Buys from the Don’t Buys.
Feedback and support:
Share your reviews of the Which? app on the App Store and via app@which.co.uk
Shopping is made easy for you with the latest product and service reviews. Compare prices, product specs, test results and customer ratings, and see our expert verdicts on whether products are Best Buys or Don’t Buys.
Once you’ve downloaded the Which? app, you can access our reviews and magazine issues – anytime, anywhere, including offline.
• Get the best deal – compare prices and check availability.
• Filter by price, features, test results and recommended products.
• Shortlist and compare product features and test results.
• With full membership, you can read digital issues of Which? Magazine.
Why do our users love the new Which? App?
• It’s a time saver - no need to trawl the internet looking for the best product reviews.
• You can check product reviews and prices instantly when out shopping.
• Trusted independent reviews of a huge range of products with pros and cons.
• Easy navigation enables you to compare products and prices side by side.
• You can easily sort the Best Buys from the Don’t Buys.
Feedback and support:
Share your reviews of the Which? app on the App Store and via app@which.co.uk
🆕 What's New · v3.19.0
What's new:
• Fixes and improvements for performance and stability.
• Fixes and improvements for performance and stability.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Which?
- Developer
- Which? Limited
- Bundle ID
- uk.co.which.reviews
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $201/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- https://apps.apple.com/us/app/letterloop-group-newsletters/id6468623700
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- https://apps.apple.com/us/iphone/story/id1860412460
📈Ratings growth39 ratings+3800% lifetimeShow 3-year history estimate ▾
Tracked (6 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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