ELSA Speak - English Learning
78
Quality Score
Strong
ELSA Speak - English Learning
by Elsa Corp
High confidence
✍️ Bumetric analysis
“
ELSA Speak - English Learning is an iOS app from Elsa Corp in the Education category, currently rated 4.8★ across 109,359 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 78: Strong (healthy traction). For a Education app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
162 snapshots on record
Rating
4.8
Reviews
109,359 reviews
Forecast Revenue / mo
$700K
Snapshots tracked
162
since May 2023
🤖Also on Android
$143/mo · 1.0M ratings · 4.6★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$170K
↳ What it cost to build · not monthly revenue
Likely range $130K – $230K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (278 MB) | +$40K |
| ⚙ Education complexity ×1.20 | +$18K |
| ⚙ 10.5y maintenance × ~1-person team | +$63K |
Total estimate
$170K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$16.0M
↳ What it would sell for · not monthly revenue
Marketplace range $12.0M – $21.0M · 23× MRR multiple
💸
~94× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 10.5y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Education category multiple | +6% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
23× MRR
👥 Estimated audience size
6.5M
Lifetime downloads (US-equivalent)
Monthly active
570K
Daily active
170K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Education engagement | ~85 installs / rating |
| 📅 10.5y of rating accumulation | -30% |
| 🔁 Education D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 278 MB |
| 🏷 Category context | Education |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Active
5%
Last shipped 2026-09-07 · 17 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 17 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 54/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
5.0
Product Quality
9.5
Revenue Strength
5.8
Monetization Maturity
1.0
Defensibility
4.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.75★ across 109,359 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 15 of 16 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (109,359 ratings)METRIC | +$12,000 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| AI-powered features (trending category)METRIC | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v9.1.9
- Speech Analyzer is back — with a refreshed design, right from your Coach list.
- A shorter, smoother onboarding to get you learning faster.
- Improve the first lesson invitation experience.
- Bugs fixing, performance and stability improvements.
- A shorter, smoother onboarding to get you learning faster.
- Improve the first lesson invitation experience.
- Bugs fixing, performance and stability improvements.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- ELSA Speak - English Learning
- Developer
- Elsa Corp
- Bundle ID
- com.us.nobarriers.elsa-ios
- App Store URL
- Open in App Store
- Category
- Education
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $700K/mo
- Top-grossing rank
- 🇮🇳#13 /100 🇯🇵#19 /100 🇧🇷#31 /100 🇫🇷#46 /100 🇦🇺#49 /100 🇨🇦#57 /100 🇺🇸#86 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth112,404 ratings+23415% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank7 countries
🇮🇳IN#13 /100
🇯🇵JP#19 /100
🇧🇷BR#31 /100
🇫🇷FR#46 /100
🇦🇺AU#49 /100
🇨🇦CA#57 /100
🇺🇸US#86 /100
📊Category Rank Trajectory#13 now · best #13 · worst #13
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter10 releases tracked
🚀Version Release Timeline8 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Meet ELSA - Your personal AI-powered English tutor.
ELSA Speak is a leading AI-powered language coach designed to help professionals and learners speak English with confidence using our essential AI learning tools and custom learning pathways. If you are looking to learn English to help you engage in real-time speaking scenarios to practice job interviews, presentations, meetings, exam preparations, and more. Reinforce your skills with interactive AI-powered games that make learning engaging and effective.… View full description on the official store →
ELSA Speak is a leading AI-powered language coach designed to help professionals and learners speak English with confidence using our essential AI learning tools and custom learning pathways. If you are looking to learn English to help you engage in real-time speaking scenarios to practice job interviews, presentations, meetings, exam preparations, and more. Reinforce your skills with interactive AI-powered games that make learning engaging and effective.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 278 MB🔞 4+📱 iOS 16.0+🔖 v9.1.9🔄 updated 2w ago🌐 EN📂 Education🤖 Uses AI💰 Paid🚀 Launched 2016 (10y old)
📅
What Worked™ · Development Pipeline
25 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
📸
Refreshed store screenshots — 4 of 4 updated
2026-09
🔧
Shipped update — v9.1.6 → v9.1.9
→ 30 days after: reviews +1,072 low · multiple changes
2026-07
🔧
Shipped update — v9.1.5 → v9.1.6
→ 30 days after: reviews +638 high confidence
2026-07
🔧
Shipped update — v9.1.4 → v9.1.5
→ 30 days after: reviews +796 high confidence
2026-06
🔧
Shipped update — v9.1.2 → v9.1.4
→ 30 days after: reviews +729 medium · co-occurring
2026-06
🔧
Shipped update — v9.1.1 → v9.1.2
→ 30 days after: reviews +820 medium · co-occurring
2026-06
🔧
Shipped update — v9.1.0 → v9.1.1
→ 30 days after: reviews +801 medium · co-occurring
2026-05
🔧
Shipped update — v9.0.9 → v9.1.0
→ 30 days after: reviews +677 high confidence
2026-05
🔧
Shipped update — v9.0.8 → v9.0.9
→ 30 days after: reviews +796 medium · co-occurring
2026-05
📦
Bundle ↓ 429MB → 258MB — likely major code refresh
→ 30 days after: reviews +722 medium · co-occurring
2026-05
🔧
Shipped update — v4.24.7 → v9.0.8
→ 30 days after: reviews +1,932 low · multiple changes
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 2.92 → 4.75 (improved 1.83★)
2026-02
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$9.3K/mo · rating +1.83★ · reviews +107,578 high confidence
2024-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.08★ · reviews +15 high confidence
2024-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.07★ · reviews +28 high confidence
2023-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.11★ · reviews +10 high confidence
2023-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.14★ · reviews +16 high confidence
2023-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +17 high confidence
2023-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.07★ · reviews +16 medium · co-occurring
📸
Store Page History
4 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPad screenshots
Slot 1
2 ver.
2 ver.
2026-08-07
2026-09-10
Slot 2
2 ver.
2 ver.
2026-08-07
2026-09-10
iPhone screenshots
Slot 3
2 ver.
2 ver.
2026-08-07
2026-09-10
Slot 5
2 ver.
2 ver.
2026-08-07
2026-09-10
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.73067★ | 11,161 | 4.73067★ this version |
| 🇧🇷 BR | 4.86301★ | 36,334 | 4.86301★ this version |
| 🇨🇦 CA | 4.72767★ | 16,245 | 4.72767★ this version |
| 🇩🇪 DE | 4.6037★ | 4,489 | 4.6037★ this version |
| 🇫🇷 FR | 4.65495★ | 7,935 | 4.65495★ this version |
| 🇬🇧 GB | 4.68348★ | 9,674 | 4.68348★ this version |
| 🇮🇳 IN | 4.59002★ | 15,525 | 4.59002★ this version |
| 🇯🇵 JP | 4.57606★ | 62,806 | 4.57606★ this version |
| 🇺🇸 US | 4.75107★ | 112,861 | 4.75107★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for ELSA Speak - English Learning: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 109,359 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does ELSA Speak - English Learning make per month?▴
Based on our ML-calibrated revenue forecast, ELSA Speak - English Learning earns approximately $700K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is ELSA Speak - English Learning profitable?▴
With estimated build cost $170K and monthly revenue $700K, ELSA Speak - English Learning looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does ELSA Speak - English Learning have?▴
Estimated audience: ~6.5M lifetime downloads, ~570K monthly active users, and ~170K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like ELSA Speak - English Learning?▴
Browse the full Education category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is ELSA Speak - English Learning built with?▴
Our heuristic places ELSA Speak - English Learning on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is ELSA Speak - English Learning still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 17 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would ELSA Speak - English Learning sell for?▴
Estimated acquisition value: $16.0M (marketplace range $12.0M – $21.0M). Calculated as 23× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was ELSA Speak - English Learning last updated?▴
ELSA Speak - English Learning last shipped a new version on 2026-09-07 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes ELSA Speak - English Learning?▴
ELSA Speak - English Learning is published by Elsa Corp on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is ELSA Speak - English Learning's BU Score?▴
ELSA Speak - English Learning has a BU Score of 78/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.