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82
BU Score
Excellent

Under Armour

4.8 ✍️ Editor
✍️ BU Analytics Review

Under Armour is an iOS app from Under Armour, Inc. in the Shopping category, currently rated 4.8★ across 76,380 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Our BU Score puts it at 82Excellent (strong product-market fit). For a Shopping app, that means strong product-market fit.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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idle
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Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
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since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Mid install base (76,380 ratings)METRIC
+$5,500
Excellent rating (4.8★)METRIC
+$2,200
5 starREVIEW
+$1,800
excellent appREVIEW
+$1,500
Mature app (9y old)METRIC
+$1,500
highly recommendREVIEW
+$1,400
slowREVIEW
−$1,200
Ad-supported / freemiumMETRIC
+$600
Single-language (English only)METRIC
−$400
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 75 MB🔞 4+📱 iOS 16.0+🔖 v2.76🔄 updated 1mo ago🌐 EN📂 Shopping💰 Paid🚀 Launched 2016 (9y old)

📝 About this app

Take performance to the next level with the UA App. Shop from our collection of shoes, clothes, and gear designed for athletes of all fitness levels.

Whether you’re looking to stay cool while training for your next half-marathon, practicing with your team, or hiking outdoors, get all your workout essentials online from Under Armour.

In the UA App, you can find:
* Exclusive collections including Curry Brand, Project Rock.
* New drop alerts that notify you when we release our latest sneakers, clothing, and accessories.
* Tailored product recommendations to support your training and fitness goals.
* Free shipping, returns, and exchanges.
* Member-exclusive benefits and rewards when you join our UA Rewards program.

GET THE BEST GEAR FOR YOUR GAME—PICKED FOR YOU. Whether you play basketball or baseball, or are a runner in training, get personalized recommendations for footwear and apparel so you can crush your next workout. We designed our performance apparel to withstand your training while keeping you comfortable and locked-in. This is go-to athletic gear—for men, women, boys, and girls—all right here. We made online shopping easy for anyone on the go.

SCORE MORE WITH UA REWARDS. You work. We reward. Our new loyalty program offers exclusive benefits when you join! When you sign up for UA Rewards, you can:
* Earn points for every purchase and for completing select UA MapMyRun™ challenges.
* Redeem points for member-exclusive rewards like new gear, sweepstakes, and more.
* Get early access to new drops and events.
* Receive fitness tips and recommendations from our community of pro athletes and experts.

CHECKOUT QUICKLY & EASILY. With a streamlined checkout process, the UA Shop App ensures a fast and hassle-free shopping experience. Browse through our extensive collection of performance apparel for every sport, find the right fit and style for you, and make secure payments with just a few taps. You can check out with Apple Pay, Klarna, PayPal, or your UA Account—we made it fast and convenient so that you can focus on putting in the work.

FIND GIFTS FOR EVERY ATHLETE. Whether the athlete in your life competes in soccer, football, golf, or running, Under Armour makes game-changing performance gear that will withstand training through any season. Shop from our collections and get the perfect gift for that top performer in your life. Check out our athlete’s top picks or quickly shop by sport, gender, or price. With free shipping and easy, free returns and exchanges it’s no sweat. If you can’t decide what to get, grab a UA Gift Card—the gift that’s always a hit.

CONNECT WITH UNDER ARMOUR EVENTS NEAR YOU. Be the first to know about athlete appearances, UA events, in-store offers, and more when you use the UA Shop App. Join us at a Under Armour Brand House or Factory House, and experience UA online, in-store, and beyond.
Download now and start shopping the best performance gear on the planet.

🆕 What's New · v2.76

This update includes performance and security improvements. You may be asked to sign back in to take advantage of these enhancements.

Like the app? Review us in the App Store & tell us why.

Have feedback or questions? Share them through the app. Select More > Send App Feedback.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Under Armour
Developer
Under Armour, Inc.
Bundle ID
com.underarmour.shop
App Store URL
Open in App Store
Category
Shopping
Content rating
4+
Languages
EN

Company

Website
Not found
Tagline
Not found
Description
Not found
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$20.2K/mo
Top-grossing rank
Outside top 100 in US Shopping
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found

Contacts & Socials

Socials
Not found
Email
Not found
Phone
Not found
Contact page
Not found
About page
Not found
AI Revenue EstimateCONFIDENCE: LOW
Publicly available sources, including app market data providers like Sensor Tower and Adapty, as well as financial news and company discussions, do not provide specific revenue figures for the iOS app 'Under Armour' by Under Armour, Inc. While Under Armour's overall company revenue is in the billions, and its past 'connected fitness' segment (which included acquired apps like MyFitnessPal) generated revenue, there are no disclosed figures for the standalone 'Under Armour' iOS app.
Sources mentioned: Sensor Tower, Adapty, Statista, Reddit
Recent App Store Reviews49 latest · avg 4.55★ · 85.7% 5★ · 8.2% 1★
5★
42 (86%)
4★
1 (2%)
3★
1 (2%)
2★
1 (2%)
1★
4 (8%)
+28 ratings/week
Praise: great ×17 excellent ×6 love ×4 best ×3 favorite ×1Complaints: broken ×1
Top positive
★★★★★ Shoes
Quick and easy…
★★★★★ UA 2026
First order of the year, trying to hit the gym and needed some gear!…
Top negative
★☆☆☆☆ Purchasing Process Sucks!
Tried to to make a purchase with a gift card and pay the remainder on another card and it was harder than sending a man to the moon! Still trying to figure it out!…
★☆☆☆☆ Charges for shipping while the website don’t
So I added some shoes in the app, after I found a great deal.. then I tried to check out in the app and it tried to charge me for shipping! Went back to the website and tried to check out there using the same account and cart… the website …
📈Ratings growth76,380 ratings+22% lifetimeShow 3-year history estimate ▾May 2023Jan 2026May 2026
Tracked (36 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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