10K Runner, Couch to 10K Run
82
Quality Score
Excellent
10K Runner, Couch to 10K Run
High confidence
✍️ bumetric analysis
“
10K Runner, Couch to 10K Run is an iOS app from FITNESS22 LTD in the Health & Fitness category, currently rated 4.9★ across 38,348 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 82: Excellent (strong product-market fit). For a Health & Fitness app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.2M
per month
→
12-mo forecast
$1.3M – $2.0M
per month
→
24-mo forecast
$1.5M – $2.8M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~10 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (159 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$225K
↳ What it would sell for · not monthly revenue
Marketplace range $175K – $300K · 19× MRR multiple
💸
~1.8× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
19× MRR
👥 Estimated audience size
2.6M
Lifetime downloads (US-equivalent)
Monthly active
580K
Daily active
200K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
34% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.2M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.2M – $1.6M
12 months
$1.3M – $2.0M
24 months
$1.5M – $2.8M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 61/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
7.4
Product Quality
9.8
Revenue Strength
6.1
Monetization Maturity
1.0
Defensibility
7.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $480K - $2640K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.91★ across 38,348 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $21.6M-$38.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (38,348 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (14y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v9.3840
Minor updates & bug fixes.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- 10K Runner, Couch to 10K Run
- Developer
- FITNESS22 LTD
- Bundle ID
- com.heavydutyapps.RunC210K
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN
Company
- Website
- fitness22.com
- Tagline
- We Create the World’s Smartest Fitness Apps
- Description
- We create, design and develop the world's smartest fitness apps. Our mission is to help people around the world live happy & healthier lives through fitness. Come join us!
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $12.3K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/Fitness22.Company · linkedin linkedin.com/company/fitness22/posts/…
- Not found
- Phone
- Not found
- Contact page
- fitness22.com/contact
- About page
- fitness22.com/about
📈Ratings growth38,348 ratings+10% lifetimeShow 3-year history estimate ▾
Tracked (57 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Go from Couch to 5K to 10K with the official and often imitated 10K Runner® program. This app has over 8.6 million success stories of people that are now running 10K’s, and you can do it too.
10K Runner has won multiple awards, is the most effective, loved, & popular 10K program and is highly recommended by fitness experts & doctors.
FOR BEGINNERS & 5K RUNNERS
● Go from zero to 5K In 8 Weeks
● Go from 5K to 10K in another 6 Weeks
FEATURES
● Alternating walk / run intervals
● Run segments gradually increase over time… View full description on the official store →
10K Runner has won multiple awards, is the most effective, loved, & popular 10K program and is highly recommended by fitness experts & doctors.
FOR BEGINNERS & 5K RUNNERS
● Go from zero to 5K In 8 Weeks
● Go from 5K to 10K in another 6 Weeks
FEATURES
● Alternating walk / run intervals
● Run segments gradually increase over time… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 159 MB🔞 4+📱 iOS 14.0+🔖 v9.3840🔄 updated 0d ago🌐 EN📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
13 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 4.13 → 4.91 (improved 0.78★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.80 → 4.13 (dropped 0.67★)
2026-03
⭐
Rating ↑ 4.13 → 4.80 (improved 0.67★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2021-08
📈
Crossed 100 ratings — social-proof flywheel kicking in
2021-04
📈
Crossed 50 ratings — social-proof flywheel kicking in
2021-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2020-12
⭐
Rating ↓ 4.33 → 3.50 (dropped 0.83★)
2020-12
⭐
Rating ↑ 4.00 → 4.33 (improved 0.33★)
2020-12
⭐
Rating ↑ 3.00 → 4.00 (improved 1.00★)
2020-11
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.89534★ | 6,946 | 4.89534★ this version |
| 🇧🇷 BR | 4.88★ | 425 | 4.88★ this version |
| 🇨🇦 CA | 4.88706★ | 6,685 | 4.88706★ this version |
| 🇩🇪 DE | 4.86782★ | 696 | 4.86782★ this version |
| 🇫🇷 FR | 4.8239★ | 318 | 4.8239★ this version |
| 🇬🇧 GB | 4.84541★ | 21,282 | 4.84541★ this version |
| 🇮🇳 IN | 4.81633★ | 196 | 4.81633★ this version |
| 🇯🇵 JP | 4.77778★ | 45 | 4.77778★ this version |
| 🇺🇸 US | 4.91101★ | 38,399 | 4.91101★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for 10K Runner, Couch to 10K Run: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by FITNESS22 LTD
View all →📦 Portfolio summaryINDIE studio
13apps·$86K/mocombined
✓ Diversified — top app contributes 23%; risk spread across portfolio
About this analysis
Why high confidence: 38,348 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does 10K Runner, Couch to 10K Run make per month?▴
Based on our ML-calibrated revenue forecast, 10K Runner, Couch to 10K Run earns approximately $12K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like 10K Runner, Couch to 10K Run?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes 10K Runner, Couch to 10K Run?▴
10K Runner, Couch to 10K Run is published by FITNESS22 LTD on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is 10K Runner, Couch to 10K Run's BU Score?▴
10K Runner, Couch to 10K Run has a BU Score of 82/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.